SplashMaps Kickstarter Story and Launch of Make-a-Map; maps centred where you like and at 1:25 000 scale. Slides presented at the Crowd funding conference 2013 at the University of Chichester.
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20131111 slides for crowd funding
1. Maps designed for the
REAL outdoors
Crowd Funding Conference 2013
Chichester University
@splashmaps
November 2013
David Overton
david@splashmaps.net
2. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
3. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
4. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
6. Our Brand
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•
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About simple, practical navigation
About the REAL outdoors
About exploiting trends in Data
About Innovation in product & service design
8. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
9.
10. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
11. Challenges of a REALoutdoor spec.
• Ink + Materials (Faux
Silk, Satin, Polyester etc.)
• License for 1:25k Raster
• Data Integration & Styling
for Open Data
(OS, OSM, LA)
• Map and Key physical
design
12. Challenges of getting it known!
• PR
– Reviews
– Radio
– TV
– Internet
– Social Networks
– Events
13. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
14. Great following, broad distribution
•
•
•
•
•
•
Participating
Prizes
Retail presence
Tie-ins
Awards
Dedicated events
15. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
16. Our Ambitions and Plans
Our Mission: We will grow a mapping business that exploits the freedom of data to
tailor maps which, to their very fibre, are designed for the REAL world.
We achieve this over a 5 year period:
2013 – Fixed areas , commissions GB or
foreign (e.g. Piste maps), GB National parks
2014 – Consumer custom maps
(centre, scale, titles, style), develop technology
for digital enablement of the map.
2015 – International Growth, Digital
Enablement advertising revenue
stream, White labelled service applied to new
markets
2016 – Fully global, flexible displays
2017 – Majority of income from
advertising, white labelled services and
licensed content
17. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
18. “Make-a-Map” – Custom Map
• Road tested on our Kickstarter Backers
• Using an Innovation voucher and local talent
• Mass Tailoring – Suits you?
27. Content
What’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
31. Conclusions
• We’ve had a good Kick-start
• We’re advancing up the funding ladder
– Own finance> Crowd fund>Grants>Angel
investment
• We’ve arrived at our
killer app more quickly!
www.splashmaps.net/shop/make-map
32. Videos
• BBC on SplashMaps funding
– http://youtu.be/fwMw4OyWrjM
• Our latest video
– http://www.youtube.com/watch?v=z0YKwt5LO0o
• Man washed wee off map
– http://www.youtube.com/watch?v=fWSYYDhzrA0
– …and many more!
The data trend I’m always motivated by is the ability we now have to tailor to some very specific and increasingly individual needs… wait for the new product announcement later…
Everything designed around the users. Garmin already pointed out the failings of paper as a medium…. Our choice of medium was based upon the short comings of the alternatives… paper and electronic. But the French describe these issues best here!
Development of the map, the sourcing of materials, the decisions on data sources etc. was all in place before we incorporated in November last year. In the same week we made our design rights applications and launched our 30 day Kickstarter campaign with a home made video from a night of mountain biking.How many people here are backers of SplashMaps?We were successful in gaining our funding and soon had the money and shortly afterward 4 additional shareholders.We planned our launch for the Outdoors show early in January 2013 and started our media campaign immediately.A year of learning had begun.
We learnt about printingAbout impractical licensing (and influencing it!)About our naivity in data integration and cartography *viz Yosemite map.
It’s a visual product, and it’s a product no one even contemplated before. So it needs endorsements and it needs visuals. Preferably it needs hands-on! Or perhaps I need to weave a fabric with words?
