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Meet The
 SQUARE
TopRight Strategic Marketing Overview
Defining Success

CREATIVITY, STRATEGY, INSIGHT & IMPACT
We are strategic marketing consultants for the competitive world of
business. Where enterprises big and small discover how to do better
what they do best. Our fully integrated approach of art and science
focuses on maximizing your business success & delivering financial
impact.
              We Provide Our Clients ...
              Transformational marketing strategy:
                  Analytics-supported decision making
                  Creative, pragmatic marketing strategy
              Execution support aimed at results:
                  Focus on the right issues and initiatives
                  Marketing capability building

We Help Our Clients ...
Move their business up and forward in their competitive frame -
to the TopRight Corner of the Market
Value Proposition

ANALYZE, SCRUTINIZE, STRATEGIZE
Expertise & Value

STRATEGY, BRANDING, ALIGNMENT & DELIVERY
Our Solutions

PEOPLE, IDEAS, PRODUCT & PASSION
BuyWayTM
Playbook
Enterprise Marketing Management
Marketing Spend Effectiveness
Our Clients
TopRight Creative


                                              meld
                                    Modern Visual Markitechts

                                    Our special blend of artists,
                                    designers, technologists, writers,
                                    and consultants meld unorthodox
                                    left-brained creativity with right-
                                    brained analytics to deliver solutions
                                    that are, not only cool, but highly
                                    impactful.

                                    We leverage many perspectives to
                                    find just the right angle.



www.toprightcrea-ve.com	
  
TopRight Sponsorship

 TopRight Sponsorship provides corporate sponsors and properties with
 expert strategic consulting, dynamic insights, and unparalleled
 measurement tools to maximize the power of sponsorships.

 Leveraging both our
 management consulting
 expertise and Fortune 500
 CMO experience, we take a
 highly strategic, top-down
 approach to sponsorship and
 provide practical, value-driven
 solutions.

 Our cutting-edge
 measurement technology and
 market insights capabilities
 track the impact of your
 sponsorships, providing
 actionable intelligence to
 ensure alignment and optimize
 your investment.

www.toprightsponsorship.com	
  
Our Corner

               CORNER THE MARKET
               The Voice Of TopRight Strategic Marketing




Join our blog today and square off with the TopRight bloggers for
their perspective on the latest headlines in business, politics, sports,
and technology. www.cornerthemarket.net
Dave Sutton

Dave	
  Su6on	
  is	
  a	
  leading	
  authority	
  on	
  how	
  to	
  plug	
  21st-­‐century	
  	
  
strategic	
  marke-ng	
  techniques	
  and	
  enabling	
  technology	
  into	
  	
  
businesses	
  to	
  drive	
  organic	
  growth.	
  	
  He	
  has	
  extensive	
  	
  experience	
  	
  
working	
  with	
  consumer	
  and	
  retail	
  businesses	
  across	
  many	
  categories	
  	
  
including	
  food	
  and	
  beverage,	
  packaged	
  goods,	
  forest	
  and	
  paper	
  products,	
  	
  
quick-­‐serve	
  restaurants,	
  convenience	
  stores	
  and	
  retail.	
  	
  His	
  clients	
  have	
  included	
  
companies	
  such	
  as	
  McDonalds,	
  Blockbuster,	
  Coca-­‐Cola,	
  ConAgra	
  Foods,	
  Georgia-­‐
Pacific,	
  Kimberly-­‐Clark,	
  Eli	
  Lily,	
  Miller	
  Brewing	
  and	
  RaceTrac.	
  Dave	
  co-­‐authored	
  
Enterprise	
  Marke-ng	
  Management:	
  The	
  New	
  Science	
  of	
  Marke-ng.	
  This	
  ground-­‐
breaking	
  book	
  puts	
  ROI	
  at	
  the	
  center	
  of	
  everything	
  Marke-ng	
  does	
  by	
  enabling	
  
companies	
  to	
  create	
  sustained,	
  profitable,	
  organic	
  growth.	
  

In	
  his	
  work	
  with	
  clients,	
  Dave	
  delivers	
  a	
  truly	
  unique	
  package	
  of	
  creden-als	
  and	
  
exper-se:	
  blending	
  the	
  art	
  of	
  a	
  marketer	
  with	
  the	
  science	
  of	
  an	
  engineer	
  and	
  the	
  
business	
  acumen	
  of	
  a	
  former	
  public	
  company	
  CEO.	
  	
  

As	
  a	
  strategic	
  marke-ng	
  thought	
  leader,	
  Dave	
  is	
  a	
  widely	
  quoted	
  authority	
  on	
  growth	
  
and	
  marke-ng	
  strategy,	
  opera-ng	
  strategy,	
  marke-ng	
  execu-on	
  and	
  marke-ng	
  
technologies.	
  Dave	
  appears	
  regularly	
  as	
  a	
  marke-ng	
  expert	
  on	
  Fox	
  Business	
  News,	
  
Fox	
  and	
  Friends	
  and	
  Neil	
  Cavuto	
  –	
  Your	
  World.	
  	
  Industry	
  analysts	
  such	
  as	
  Forrester	
  
Research,	
  Gartner	
  Group,	
  AMR	
  Research,	
  and	
  mainstream	
  publica-ons	
  such	
  as	
  
Fortune,	
  Forbes,	
  Business	
  2.0,	
  CEO,	
  and	
  The	
  Adver-ser	
  regularly	
  look	
  to	
  Dave	
  for	
  
strategic	
  marke-ng	
  insight.	
  	
  
Contact Us




                                                    TopRight, LLC
                                         3350 Riverwood Parkway
                                                       Suite 2050
Dave Sutton
                                                Atlanta, GA 30339
Managing Partner                                    678.384.6700

Office: 678.384.6701                   www.toprightpartners.com
Mobile: 404.229.0234                    www.toprightcreative.com
Email: dave@toprightpartners.com     www.toprightsponsorship.com
                                        www.cornerthemarket.net
Top Right Overview Square Presentation

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Top Right Overview Square Presentation

  • 1. Meet The SQUARE TopRight Strategic Marketing Overview
  • 2. Defining Success CREATIVITY, STRATEGY, INSIGHT & IMPACT We are strategic marketing consultants for the competitive world of business. Where enterprises big and small discover how to do better what they do best. Our fully integrated approach of art and science focuses on maximizing your business success & delivering financial impact. We Provide Our Clients ... Transformational marketing strategy: Analytics-supported decision making Creative, pragmatic marketing strategy Execution support aimed at results: Focus on the right issues and initiatives Marketing capability building We Help Our Clients ... Move their business up and forward in their competitive frame - to the TopRight Corner of the Market
  • 4. Expertise & Value STRATEGY, BRANDING, ALIGNMENT & DELIVERY
  • 5. Our Solutions PEOPLE, IDEAS, PRODUCT & PASSION
  • 11. TopRight Creative meld Modern Visual Markitechts Our special blend of artists, designers, technologists, writers, and consultants meld unorthodox left-brained creativity with right- brained analytics to deliver solutions that are, not only cool, but highly impactful. We leverage many perspectives to find just the right angle. www.toprightcrea-ve.com  
  • 12. TopRight Sponsorship TopRight Sponsorship provides corporate sponsors and properties with expert strategic consulting, dynamic insights, and unparalleled measurement tools to maximize the power of sponsorships. Leveraging both our management consulting expertise and Fortune 500 CMO experience, we take a highly strategic, top-down approach to sponsorship and provide practical, value-driven solutions. Our cutting-edge measurement technology and market insights capabilities track the impact of your sponsorships, providing actionable intelligence to ensure alignment and optimize your investment. www.toprightsponsorship.com  
  • 13. Our Corner CORNER THE MARKET The Voice Of TopRight Strategic Marketing Join our blog today and square off with the TopRight bloggers for their perspective on the latest headlines in business, politics, sports, and technology. www.cornerthemarket.net
  • 14. Dave Sutton Dave  Su6on  is  a  leading  authority  on  how  to  plug  21st-­‐century     strategic  marke-ng  techniques  and  enabling  technology  into     businesses  to  drive  organic  growth.    He  has  extensive    experience     working  with  consumer  and  retail  businesses  across  many  categories     including  food  and  beverage,  packaged  goods,  forest  and  paper  products,     quick-­‐serve  restaurants,  convenience  stores  and  retail.    His  clients  have  included   companies  such  as  McDonalds,  Blockbuster,  Coca-­‐Cola,  ConAgra  Foods,  Georgia-­‐ Pacific,  Kimberly-­‐Clark,  Eli  Lily,  Miller  Brewing  and  RaceTrac.  Dave  co-­‐authored   Enterprise  Marke-ng  Management:  The  New  Science  of  Marke-ng.  This  ground-­‐ breaking  book  puts  ROI  at  the  center  of  everything  Marke-ng  does  by  enabling   companies  to  create  sustained,  profitable,  organic  growth.   In  his  work  with  clients,  Dave  delivers  a  truly  unique  package  of  creden-als  and   exper-se:  blending  the  art  of  a  marketer  with  the  science  of  an  engineer  and  the   business  acumen  of  a  former  public  company  CEO.     As  a  strategic  marke-ng  thought  leader,  Dave  is  a  widely  quoted  authority  on  growth   and  marke-ng  strategy,  opera-ng  strategy,  marke-ng  execu-on  and  marke-ng   technologies.  Dave  appears  regularly  as  a  marke-ng  expert  on  Fox  Business  News,   Fox  and  Friends  and  Neil  Cavuto  –  Your  World.    Industry  analysts  such  as  Forrester   Research,  Gartner  Group,  AMR  Research,  and  mainstream  publica-ons  such  as   Fortune,  Forbes,  Business  2.0,  CEO,  and  The  Adver-ser  regularly  look  to  Dave  for   strategic  marke-ng  insight.    
  • 15. Contact Us TopRight, LLC 3350 Riverwood Parkway Suite 2050 Dave Sutton Atlanta, GA 30339 Managing Partner 678.384.6700 Office: 678.384.6701 www.toprightpartners.com Mobile: 404.229.0234 www.toprightcreative.com Email: dave@toprightpartners.com www.toprightsponsorship.com www.cornerthemarket.net