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Amity Business School MBA Class of 2010, Semester II Distribution & Logistics Management Ms.Vandana Gupta
Distribution channel management - an introduction
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DISTRIBUTION STRATEGY MARKETING CHANNEL MANAGEMENT LOGISTICS MANAGEMENT
How do distribution channels contribute ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Role of distribution channels ,[object Object],[object Object],[object Object],[object Object]
Discrepancies in the process of exchange ,[object Object],[object Object],[object Object],[object Object]
The cost and control aspects of intermediation Direct Distribution Indirect distribution Control Cost efficiency
Distribution channel strategy ,[object Object],[object Object],[object Object],[object Object]
Distribution channel management (contd .) ,[object Object],[object Object],[object Object]
Distribution channel management (contd.) ,[object Object],[object Object]
Channel Management tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],Design of the channel structure Establishing the channel Motivating Channel Members Resolving Conflicts among channel members Ex ante Phase Ex Poste Phase
Functions in marketing channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facilitating functions ,[object Object],[object Object],[object Object],[object Object],Communication Function ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Logistical functions Facilitate Customers Facilitate Suppliers Functions of Intermediaries
Flows in Marketing channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Flows in channels Producers Wholesal- -ers Retailers Consumers Industrial And Household Physical Physical Physical Possession Ownership Possession Ownership Possession Ownership Promotion Promotion Promotion Negotiation Negotiation Negotiation Financing Financing Financing Risking Risking Risking Ordering Ordering Ordering Payment Payment Payment

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Dlm Mod 1

  • 1. Amity Business School MBA Class of 2010, Semester II Distribution & Logistics Management Ms.Vandana Gupta
  • 3.
  • 4. DISTRIBUTION STRATEGY MARKETING CHANNEL MANAGEMENT LOGISTICS MANAGEMENT
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The cost and control aspects of intermediation Direct Distribution Indirect distribution Control Cost efficiency
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Marketing Flows in channels Producers Wholesal- -ers Retailers Consumers Industrial And Household Physical Physical Physical Possession Ownership Possession Ownership Possession Ownership Promotion Promotion Promotion Negotiation Negotiation Negotiation Financing Financing Financing Risking Risking Risking Ordering Ordering Ordering Payment Payment Payment

Notes de l'éditeur

  1. Amity Business School