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Social Media: Making it a viable tool for your organization

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Dan Cohen
Dan Cohen

This document discusses using social media strategically for organizations. It emphasizes having clear communication goals that align with long and short-term strategies. It also stresses selecting the right messenger and listening to others. The document then examines Beth Kanter's continuum of crawling, walking, running and flying with social media tools. It poses questions about tools, challenges, key stakeholders, needed changes, data collection and what success would look like.

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Social Media: Making it a viable tool for you and your organization
Remember…Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ UCB CHL
Beth Kanter’s Continuum Crawl, Walk, Run, Fly! UCB CHL What new & social media tools are we using?
UCB CHL Now, let’s talk about what this means. So far, so good?
What are the questions I need to have answered? What are the “Tough” questions?
What do I know so far about the tools & my organization’s needs/challenges?
Who are the “Changemakers” I need to engage? What will they need from me?
What’s Next? ,[object Object],[object Object],[object Object],[object Object]
What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media: Making it a viable tool for your organization

  • 1. Social Media: Making it a viable tool for you and your organization
  • 2.
  • 3. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! UCB CHL What new & social media tools are we using?
  • 4. UCB CHL Now, let’s talk about what this means. So far, so good?
  • 5. What are the questions I need to have answered? What are the “Tough” questions?
  • 6. What do I know so far about the tools & my organization’s needs/challenges?
  • 7. Who are the “Changemakers” I need to engage? What will they need from me?
  • 8.
  • 9.