1. The Big 5 Questions for the NOW Rapid Fire Communications Planning Building on the Smart Chart You can do this! * Lifetime Guarantee Included *

4. We can all do this!

9. Where Is Your Audience? Pew 2010

10. Where Is Your Audience?

12. Learn from the Pros Chevron campaign tries to balance need for oil with global warming – SF Chronicle 9/28/07 Chevron executives say they know that an advertising campaign, even one this lavish, won't make everyone love them. The company's market research consistently show that some people approve of oil companies and some despise them. "And it doesn't matter what we say - they're going to feel that way," said Helen Clark, Chevron manager of corporate brand and reputation. "But there's a large faction in the middle that really is open."

13. So – What are you trying to do? Created at Wordle.net

14. Visualize One Year – What’s ONE Step I can take? By September, I can… By January, I can… By March, I can… By Next June, I can…

22. Tactical Decisions – What tools can we use? Start with the things you control Pick one new target-centric tool Think – quick, easy, fast, and learn

23. Thinking about your audiences Courtesy of HollyMinch.com What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

26. Additional Resources SpinProject.org – resources, templates, & how-to’s SmartChart.org – tool for building your communications plan

27. Dan Cohen Principal Full Court Press Communications [email_address] 510-465-8294