A breakfast conversation with senior health executives about the realities and opportunities of engaging with with social media.

1. Breakfast for Executive Leadership of Health and Policy Organizations

2. A Welcome from our hosts… UCB CHL

3. UCB CHL How did we get here?

5. Let’s see where we are… Rate your organizational readiness to engage with new & social media tools? Rate where you want to be in TWO years? UCB CHL

6. UCB CHL Let’s Share: What are the 3 questions you have about this whole social media thing?

7. Wordle.net UCB CHL

8. Wordle.net UCB CHL The Big Four Questions… And Thoughts on Answers

9. UCB CHL

10. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc UCB CHL

11. UCB CHL Only YOU can find what works for you & your organization Tools should be personal Reflect your organization’s priorities & approach Echo the culture you are building

12. UCB CHL HELP is out there – tons of it BethKanter.org

14. The New Media Big Bang UCB CHL

15. Congratulations! You now own your own network & newspaper

16. New Media Success UCB CHL

17. New Media Success UCB CHL http://www.youtube.com/watch?v=1tWmfRSGoMc

18. My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was …"Twitter." Twitter leads to diagnosis and treatment: The Story of Erin Turner UCB CHL

20. RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business UCB CHL

21. Wordle.net UCB CHL Reflecting on the Big Four Questions…

22. Lee Aase Mayo Clinic - Director of its Center for Social Media . Chancellor of Social Media University, Global (SMUG) . Handout on Table outlines 35 common challenges/opportunities in health You are not alone… social-media-university-global.org/ UCB CHL

23. Things that spoke to me… Social media tools enable authentic communication… but keep it simple Social media are an essential part of a balanced communications diet. MacGyver is the model for social media success. social-media-university-global.org/35-social-media-theses/ UCB CHL

24. UCB CHL PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations Building Capacity – 20 then 100 Creating Learning Communities Reaching the Underserved Meeting Clients where they are New & Social Media Transformations

26. St Anna’s Medical Clinic A new media experiment

28. Community Assessment Community Engagement

30. UCB CHL

31. UCB CHL

33. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? UCB CHL What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

34. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! UCB CHL What new & social media tools are we using?

36. UCB CHL But what about me? So far, so good?

39. Where do we go from here? Mobile Phone Applications for Health November 17, 10:30am-4:30pm Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice December 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm

40. Where do we go from here? Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites February 9, 9am-4pm Podcast Production February 23, 8:30am-4:30pm

41. Where do we go from here? Digital Storytelling March 8, 6pm-9pm & March 10, 8am-5pm Special Event with Beth Kanter: The Networked Organization: Everything you want to know about leveraging social media to serve your mission March 30, 8:30am-10:30am (for organizational leaders) March 30, 11am-4:30pm (for public health professionals)

42. Where do we go from here? New Media Tools for Health Advocacy April 13, 8:30am-4:30pm Video Production and Editing Using Flip Cameras May 11, 8:30am-4:30pm Living Consciously in a Connected World: Practicing Balance in the Age of Technology May 25, 9am-12pm

43. Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640

44. Taking it back home… Where do we go from here?