David Cutler used these slides at the NXNS Digital media Conference to discuss a 30,000 foot view of the Web... and then swoop down into the weeds of tactics that business people can take action on and see immediate results of awareness and sales.

1. EatMedia.com
Web Marketing
Inspiration & Actions

2. Our Business is
Our Client’s Business…
Thank You!

3. “A mind is like a parachute.
It doesn't work if it is not open.”
- Frank Zappa

9. The New Customer

10. 10
ROI?
Return On Investment
Risk Of Inactivity

11. 3 Forms of Media:
Own
Buy
Earn
2 Reasons to Participate:
Opportunity
Obligation
1 Most Important:
Content

12. Evolve…
Dave Armano+

13. Find and Focus on Your
Strategic Sweet Spot

14. 14
Outbound Marketing
Inefficient Interruptions

15. InBound Marketing
Hubspot

16. Content is King – Context is Queen
> Manage the right message at the right time
> At the right places … Multi-channel & Multi-screen
1. Presence
2. Listening
3. Content
4. Community
5. Influencers

17. Mobile… Duh.

18. Get Smart
SoLoMo

20. Times Square, NYC
Connecting Minds and Media

21. 1. quick access with your own branded icons
2. alerts that come to you when you want them
3. instant one-click access to customer service
4. faster info display - even without service
5. single loyalty program "center"
6. m-payments
7. elegant integration with your camera...
8. one-click to call
9. audio / speakers
10. microphone
11. accelerometer
12. gyroscope
13. ambient light reader
14. magnetometer
15. barometer
16. fingerprint reader
17. better experiences - thru relevant
engagements based on behaviors
18. deeper personalized segmentation
19. more accurate analytics and activity reporting
20 unique functions of the smartphone… mostly unused
20. and of course active triggers like GPS Geo-Fencing and Beacons that initiate
the "choice to ignore or learn more" about what's available right then and there!

22. Where is Your Mobile?

23. The Magnificent 7 of Mobile
1. Instant gratification to engage or buy
2. Discovery of users goals … now
3. Personalized incentives and alerts
4. Passively assess your audience
5. Customer service with 1-click-to-call
6. Proximity awareness
7. Connect with other media

24. Employee Engagement

25. Community Powers Collaboration

26. • What are you doing to satisfy your employee's need for engagement?
• What data from your employees are you using to track productivity?
• Have you considered how more committed employees can positively
affect your sales and customer satisfaction?
Questions: What is The Value of Your Culture?

27. Modernize your approach
to corporate culture and
retain top talent
www.cooleaf.com
Engage. Reward. Retain.

28. Moneyball For Business
Self-Awareness…!

29. There is an App for That…
Support and Empower your Employees

30. 5 New Things for “Why Now”
Employer Realization
Engaged community = More success
Employee Mindset
Millennials demand more (so everyone wants it)
Preferred tools only
Employees require the right media at the right time
Smartphone Functions
Deliver convenience and relevance
New Mobile Controls
Content Management Systems for custom Apps

31. Wearable Tech and IoT

32. The Future Today

33. Got Milk?

34. Internet of Things

36. Wearable & IoT Validation
Marketing Budgets Going to:
• Social
• Virtual / Augmented Reality
• In-Car and OOH
• Streaming Entertainment and Music
• Sensors … everywhere

39. Who?

40. Who is
Responsible?
a) You (know your rig)
b) Team
c) Friends

41. You (know your rig)

42. I hear, and I forget.
I see, and I remember.
I do, and I understand.
- Chinese Proverb

43. Change is a constant
bordering on chaos
Surround yourself with
people that help you
use these forces.
EatMedia or be Eaten

44. across the Connected Workforce

47. Direction From Data

49. What and When

51. 51

52. David Cutler - The Magic is Between Sales and Marketing
Developing business across media with
over 20 years experience increasing
exposure and revenue for corporations
and the startups they fear
 Raised on Madison Avenue
www.DavidCutler.net
 Internet Pioneer and Founder of
www.webopedia.com
 Fan and critic of all media at
www.EatMedia.com