SlideShare une entreprise Scribd logo

Social Media Boot Camp

•Télécharger en tant que PPT, PDF•
•
Sales Strategy and Innovation Delivery
Sales Strategy and Innovation Delivery

Overview of Social Media for business

FormationTechnologieSports
1  sur  16
The New Rules The Evolution of Marketing in a Post-Web 2.0 World
Are you ready for a post-Web 2.0 marketing world?  (Nearly) everything’s real-time  (Nearly) everything’s online  (Nearly) everyone’s a marketer  (Nearly) everything’s outsourced  (Nearly) everyone’s a freelancer  (Nearly) everything’s measurable  (Nearly) everything’s cheap or free
Content Overview  Three Sessions (60-90 minutes) for Social Media Bootcamp - Each will have a Roundup of Current Concepts (see next slide) 1 - Social Media Tools – Personal and Professional LinkedIn, Facebook, Twitter, Vertical Communities 2 - Search Engine marketing – 5 Ways To Get Found Paid, Organic, Display Ads, Referrals, Direct Linking 3 – Analyzing The Data – 5 Forms of Data and What To Do With It Activity, Operational, Outcome, KPIs, Predictive
Roundup of Current Concepts  Building the Foundation for Social Media Marketing  The Three Ts of Social Media  The Three Cs of Social Media  Technology  Content  Trust  Community  Time  Conversation  What is Inbound Marketing?  Measuring Social Media Success: Escaping the Echo Chamber  Relevant Current Events
Your Trainers Todd Van Hoosear  Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing  Founding Member, Board of Directors, Social Media Club  Fellow, Society for New Communications Research  www.vanhoosear.com
Your Trainers David Cutler  Business Development Master with 20 years experience increasing revenue for corporations and the startups they fear  Internet Pioneer and Founder of www.webopedia.com  Champion of the exponential economy of technologists at www.xconomy.com  CreativeBusinessDevelopment.com
Thank You! Todd Van Hoosear David Cutler vanhoosear@gmail.com dcutler@eatmedia.com 617-326-3211 - @vanhoosear 617-331-7852 - @davidcutler www.linkedin.com/in/vanhoosear www.linkedin.com/in/cutler

Recommandé

Presentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastPresentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastSales Strategy and Innovation Delivery
 
Cutler Standing On The Horizon At Baruch
Cutler Standing On The Horizon At BaruchCutler Standing On The Horizon At Baruch
Cutler Standing On The Horizon At BaruchSales Strategy and Innovation Delivery
 
Podcamp 08
Podcamp 08Podcamp 08
Podcamp 08Sales Strategy and Innovation Delivery
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
Stories from the Frontline Tourism - 2015
Stories from the Frontline Tourism - 2015Stories from the Frontline Tourism - 2015
Stories from the Frontline Tourism - 2015Kemp Edmonds
 
Home Builders Social Media
Home Builders Social MediaHome Builders Social Media
Home Builders Social MediaKrista Neher
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaKrista Neher
 
Making the Connection with Social Media
Making the Connection with Social MediaMaking the Connection with Social Media
Making the Connection with Social MediaKemp Edmonds
 

Recommandé

Presentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastPresentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastSales Strategy and Innovation Delivery
 
Cutler Standing On The Horizon At Baruch
Cutler Standing On The Horizon At BaruchCutler Standing On The Horizon At Baruch
Cutler Standing On The Horizon At BaruchSales Strategy and Innovation Delivery
 
Podcamp 08
Podcamp 08Podcamp 08
Podcamp 08Sales Strategy and Innovation Delivery
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
Stories from the Frontline Tourism - 2015
Stories from the Frontline Tourism - 2015Stories from the Frontline Tourism - 2015
Stories from the Frontline Tourism - 2015Kemp Edmonds
 
Home Builders Social Media
Home Builders Social MediaHome Builders Social Media
Home Builders Social MediaKrista Neher
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaKrista Neher
 
Making the Connection with Social Media
Making the Connection with Social MediaMaking the Connection with Social Media
Making the Connection with Social MediaKemp Edmonds
 
Using Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveUsing Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
 
Social Media's Impact on Merchandising and the Golf Industry
Social Media's Impact on Merchandising and the Golf IndustrySocial Media's Impact on Merchandising and the Golf Industry
Social Media's Impact on Merchandising and the Golf IndustryRichard Brasser
 
Barden unit1-ip
Barden unit1-ipBarden unit1-ip
Barden unit1-ipClarissa Barden
 
Social Media + Social Good
Social Media + Social GoodSocial Media + Social Good
Social Media + Social GoodKaren M. Sieminski (@kmsieminski)
 
Wikibrandsgeorgebrown
WikibrandsgeorgebrownWikibrandsgeorgebrown
WikibrandsgeorgebrownSean Moffitt
 
Top 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItTop 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
 
Leveraging Social Media for Funnel Build
Leveraging Social Media for Funnel BuildLeveraging Social Media for Funnel Build
Leveraging Social Media for Funnel BuildRichard Brasser
 
Digitalsurgeons Social Media Seminar C C A T
Digitalsurgeons Social Media Seminar C C A TDigitalsurgeons Social Media Seminar C C A T
Digitalsurgeons Social Media Seminar C C A TDigital Surgeons
 
JASON MOGUS: How to win in the 21st Century
JASON MOGUS: How to win in the 21st CenturyJASON MOGUS: How to win in the 21st Century
JASON MOGUS: How to win in the 21st CenturyNetSquared Vancouver
 
Give Greater - Social Media Presentation
Give Greater - Social Media PresentationGive Greater - Social Media Presentation
Give Greater - Social Media PresentationDigital Surgeons
 
Social Marketing Fundraising
Social Marketing FundraisingSocial Marketing Fundraising
Social Marketing FundraisingAlainaSheer
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business mithu0288
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaKrista Neher
 
Your Organization Sucks Online - Let's Fix That
Your Organization Sucks Online - Let's Fix ThatYour Organization Sucks Online - Let's Fix That
Your Organization Sucks Online - Let's Fix ThatJustin Hart
 
Donorpath Webinar
Donorpath WebinarDonorpath Webinar
Donorpath WebinarBeth Kanter
 
How individuals are using data and technology to support vulnerable populations
How individuals are using data and technology to support vulnerable populationsHow individuals are using data and technology to support vulnerable populations
How individuals are using data and technology to support vulnerable populationsTrina Isakson
 
Ad Week Europe, B2B Forum- Welcome to the Funnel
Ad Week Europe, B2B Forum- Welcome to the Funnel Ad Week Europe, B2B Forum- Welcome to the Funnel
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
 
Social Media - Mindwaves @ Social Media Week Glasgow
Social Media - Mindwaves @ Social Media Week GlasgowSocial Media - Mindwaves @ Social Media Week Glasgow
Social Media - Mindwaves @ Social Media Week Glasgowtwintangibles
 
Social Media Webinar by Stephen Nold
Social Media Webinar by Stephen NoldSocial Media Webinar by Stephen Nold
Social Media Webinar by Stephen Noldcrystal6828
 
NCIIA Open 2012 - Improving Digital Literacy
NCIIA Open 2012 - Improving Digital LiteracyNCIIA Open 2012 - Improving Digital Literacy
NCIIA Open 2012 - Improving Digital LiteracyScott Meyer
 
XPX Summit and New Media
XPX Summit and New MediaXPX Summit and New Media
XPX Summit and New MediaSales Strategy and Innovation Delivery
 
Advanced Content Marketing session 29-01-2015 LinkedIn London
Advanced Content Marketing session 29-01-2015 LinkedIn LondonAdvanced Content Marketing session 29-01-2015 LinkedIn London
Advanced Content Marketing session 29-01-2015 LinkedIn LondonAlex Charraudeau
 

Contenu connexe

Tendances

Using Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveUsing Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
 
Social Media's Impact on Merchandising and the Golf Industry
Social Media's Impact on Merchandising and the Golf IndustrySocial Media's Impact on Merchandising and the Golf Industry
Social Media's Impact on Merchandising and the Golf IndustryRichard Brasser
 
Wikibrandsgeorgebrown
WikibrandsgeorgebrownWikibrandsgeorgebrown
WikibrandsgeorgebrownSean Moffitt
 
Top 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItTop 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
 
Leveraging Social Media for Funnel Build
Leveraging Social Media for Funnel BuildLeveraging Social Media for Funnel Build
Leveraging Social Media for Funnel BuildRichard Brasser
 
Digitalsurgeons Social Media Seminar C C A T
Digitalsurgeons Social Media Seminar C C A TDigitalsurgeons Social Media Seminar C C A T
Digitalsurgeons Social Media Seminar C C A TDigital Surgeons
 
JASON MOGUS: How to win in the 21st Century
JASON MOGUS: How to win in the 21st CenturyJASON MOGUS: How to win in the 21st Century
JASON MOGUS: How to win in the 21st CenturyNetSquared Vancouver
 
Give Greater - Social Media Presentation
Give Greater - Social Media PresentationGive Greater - Social Media Presentation
Give Greater - Social Media PresentationDigital Surgeons
 
Social Marketing Fundraising
Social Marketing FundraisingSocial Marketing Fundraising
Social Marketing FundraisingAlainaSheer
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business mithu0288
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaKrista Neher
 
Your Organization Sucks Online - Let's Fix That
Your Organization Sucks Online - Let's Fix ThatYour Organization Sucks Online - Let's Fix That
Your Organization Sucks Online - Let's Fix ThatJustin Hart
 
Donorpath Webinar
Donorpath WebinarDonorpath Webinar
Donorpath WebinarBeth Kanter
 
How individuals are using data and technology to support vulnerable populations
How individuals are using data and technology to support vulnerable populationsHow individuals are using data and technology to support vulnerable populations
How individuals are using data and technology to support vulnerable populationsTrina Isakson
 
Ad Week Europe, B2B Forum- Welcome to the Funnel
Ad Week Europe, B2B Forum- Welcome to the Funnel Ad Week Europe, B2B Forum- Welcome to the Funnel
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
 
Social Media - Mindwaves @ Social Media Week Glasgow
Social Media - Mindwaves @ Social Media Week GlasgowSocial Media - Mindwaves @ Social Media Week Glasgow
Social Media - Mindwaves @ Social Media Week Glasgowtwintangibles
 
Social Media Webinar by Stephen Nold
Social Media Webinar by Stephen NoldSocial Media Webinar by Stephen Nold
Social Media Webinar by Stephen Noldcrystal6828
 
NCIIA Open 2012 - Improving Digital Literacy
NCIIA Open 2012 - Improving Digital LiteracyNCIIA Open 2012 - Improving Digital Literacy
NCIIA Open 2012 - Improving Digital LiteracyScott Meyer
 

Tendances (20)

Using Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveUsing Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to Thrive
 
Social Media's Impact on Merchandising and the Golf Industry
Social Media's Impact on Merchandising and the Golf IndustrySocial Media's Impact on Merchandising and the Golf Industry
Social Media's Impact on Merchandising and the Golf Industry
 
Barden unit1-ip
Barden unit1-ipBarden unit1-ip
Barden unit1-ip
 
Social Media + Social Good
Social Media + Social GoodSocial Media + Social Good
Social Media + Social Good
 
Wikibrandsgeorgebrown
WikibrandsgeorgebrownWikibrandsgeorgebrown
Wikibrandsgeorgebrown
 
Top 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItTop 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed It
 
Leveraging Social Media for Funnel Build
Leveraging Social Media for Funnel BuildLeveraging Social Media for Funnel Build
Leveraging Social Media for Funnel Build
 
Digitalsurgeons Social Media Seminar C C A T
Digitalsurgeons Social Media Seminar C C A TDigitalsurgeons Social Media Seminar C C A T
Digitalsurgeons Social Media Seminar C C A T
 
JASON MOGUS: How to win in the 21st Century
JASON MOGUS: How to win in the 21st CenturyJASON MOGUS: How to win in the 21st Century
JASON MOGUS: How to win in the 21st Century
 
Give Greater - Social Media Presentation
Give Greater - Social Media PresentationGive Greater - Social Media Presentation
Give Greater - Social Media Presentation
 
Social Marketing Fundraising
Social Marketing FundraisingSocial Marketing Fundraising
Social Marketing Fundraising
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social Media
 
Your Organization Sucks Online - Let's Fix That
Your Organization Sucks Online - Let's Fix ThatYour Organization Sucks Online - Let's Fix That
Your Organization Sucks Online - Let's Fix That
 
Donorpath Webinar
Donorpath WebinarDonorpath Webinar
Donorpath Webinar
 
How individuals are using data and technology to support vulnerable populations
How individuals are using data and technology to support vulnerable populationsHow individuals are using data and technology to support vulnerable populations
How individuals are using data and technology to support vulnerable populations
 
Ad Week Europe, B2B Forum- Welcome to the Funnel
Ad Week Europe, B2B Forum- Welcome to the Funnel Ad Week Europe, B2B Forum- Welcome to the Funnel
Ad Week Europe, B2B Forum- Welcome to the Funnel
 
Social Media - Mindwaves @ Social Media Week Glasgow
Social Media - Mindwaves @ Social Media Week GlasgowSocial Media - Mindwaves @ Social Media Week Glasgow
Social Media - Mindwaves @ Social Media Week Glasgow
 
Social Media Webinar by Stephen Nold
Social Media Webinar by Stephen NoldSocial Media Webinar by Stephen Nold
Social Media Webinar by Stephen Nold
 
NCIIA Open 2012 - Improving Digital Literacy
NCIIA Open 2012 - Improving Digital LiteracyNCIIA Open 2012 - Improving Digital Literacy
NCIIA Open 2012 - Improving Digital Literacy
 

Similaire à Social Media Boot Camp

Advanced Content Marketing session 29-01-2015 LinkedIn London
Advanced Content Marketing session 29-01-2015 LinkedIn LondonAdvanced Content Marketing session 29-01-2015 LinkedIn London
Advanced Content Marketing session 29-01-2015 LinkedIn LondonAlex Charraudeau
 
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfLinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfAdrian503875
 
B2b marketing social media plan
B2b marketing social media planB2b marketing social media plan
B2b marketing social media planCleverTouch
 
Social media presentation in under 2 hours
Social media presentation in under 2 hoursSocial media presentation in under 2 hours
Social media presentation in under 2 hoursRajesh Menon
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010shapira marketing
 
Growth hacking is a thing (1)
Growth hacking is a thing (1)Growth hacking is a thing (1)
Growth hacking is a thing (1)Chris Dover
 
Social Media: An Introduction for Businesses
Social Media: An Introduction for BusinessesSocial Media: An Introduction for Businesses
Social Media: An Introduction for BusinessesAren Grimshaw
 
Social Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienSocial Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
 
Customer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class IntroductionCustomer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class IntroductionSociety3
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media TacticsOren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media TacticsOren Todoros
 
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sKen Nangle
 
Digital East 2011 - LinkedIn & Twitter Marketing Strategy
Digital East 2011 - LinkedIn & Twitter Marketing StrategyDigital East 2011 - LinkedIn & Twitter Marketing Strategy
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
 
Social Media overview for Superfast Business - 24 June 2014
Social Media overview for Superfast Business - 24 June 2014Social Media overview for Superfast Business - 24 June 2014
Social Media overview for Superfast Business - 24 June 2014Andrew Poulton
 
Link Me Tweet Me Friend Me Vistage2010 Handout
Link Me Tweet Me Friend Me Vistage2010 HandoutLink Me Tweet Me Friend Me Vistage2010 Handout
Link Me Tweet Me Friend Me Vistage2010 HandoutIra Wolfe
 
How to measure Social Media ROI
How to measure Social Media ROIHow to measure Social Media ROI
How to measure Social Media ROIScott K. Wilder
 

Similaire à Social Media Boot Camp (20)

XPX Summit and New Media
XPX Summit and New MediaXPX Summit and New Media
XPX Summit and New Media
 
Advanced Content Marketing session 29-01-2015 LinkedIn London
Advanced Content Marketing session 29-01-2015 LinkedIn LondonAdvanced Content Marketing session 29-01-2015 LinkedIn London
Advanced Content Marketing session 29-01-2015 LinkedIn London
 
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfLinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
 
B2b marketing social media plan
B2b marketing social media planB2b marketing social media plan
B2b marketing social media plan
 
 
Social media presentation in under 2 hours
Social media presentation in under 2 hoursSocial media presentation in under 2 hours
Social media presentation in under 2 hours
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
 
Growth hacking is a thing (1)
Growth hacking is a thing (1)Growth hacking is a thing (1)
Growth hacking is a thing (1)
 
Social Media: An Introduction for Businesses
Social Media: An Introduction for BusinessesSocial Media: An Introduction for Businesses
Social Media: An Introduction for Businesses
 
Social Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienSocial Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'Brien
 
Customer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class IntroductionCustomer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class Introduction
 
ROI of Social Media
ROI of Social MediaROI of Social Media
ROI of Social Media
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’s
 
Digital East 2011 - LinkedIn & Twitter Marketing Strategy
Digital East 2011 - LinkedIn & Twitter Marketing StrategyDigital East 2011 - LinkedIn & Twitter Marketing Strategy
Digital East 2011 - LinkedIn & Twitter Marketing Strategy
 
Social Media overview for Superfast Business - 24 June 2014
Social Media overview for Superfast Business - 24 June 2014Social Media overview for Superfast Business - 24 June 2014
Social Media overview for Superfast Business - 24 June 2014
 
Link Me Tweet Me Friend Me Vistage2010 Handout
Link Me Tweet Me Friend Me Vistage2010 HandoutLink Me Tweet Me Friend Me Vistage2010 Handout
Link Me Tweet Me Friend Me Vistage2010 Handout
 
How to measure Social Media ROI
How to measure Social Media ROIHow to measure Social Media ROI
How to measure Social Media ROI
 

Plus de Sales Strategy and Innovation Delivery

Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sales Strategy and Innovation Delivery
 

Plus de Sales Strategy and Innovation Delivery (20)

Sales opportunity assessment report call center template
Sales opportunity assessment report call center templateSales opportunity assessment report call center template
Sales opportunity assessment report call center template
 
Sales opportunity assessment report call center template
Sales opportunity assessment report call center templateSales opportunity assessment report call center template
Sales opportunity assessment report call center template
 
Greetings david cutler inform and connect
Greetings david cutler inform and connectGreetings david cutler inform and connect
Greetings david cutler inform and connect
 
Greetings david cutler inform and connect
Greetings david cutler inform and connectGreetings david cutler inform and connect
Greetings david cutler inform and connect
 
Greetings david cutler inform and connect
Greetings david cutler inform and connectGreetings david cutler inform and connect
Greetings david cutler inform and connect
 
New master david cutler
New master david cutlerNew master david cutler
New master david cutler
 
MTR and David
MTR and David MTR and David
MTR and David
 
David cutler projects and activities
David cutler projects and activitiesDavid cutler projects and activities
David cutler projects and activities
 
Email report october 2018
Email report october 2018Email report october 2018
Email report october 2018
 
research topline report
research topline report research topline report
research topline report
 
Singular dtv proposal (1)
Singular dtv proposal (1)Singular dtv proposal (1)
Singular dtv proposal (1)
 
digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1
 
Future 100 jwt
Future 100 jwtFuture 100 jwt
Future 100 jwt
 
Target partner profiles 2019
Target partner profiles 2019Target partner profiles 2019
Target partner profiles 2019
 
Battlecard enterprise innovation for fortune 1000
Battlecard enterprise innovation for fortune 1000Battlecard enterprise innovation for fortune 1000
Battlecard enterprise innovation for fortune 1000
 
short version
short versionshort version
short version
 
Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019
 
Aloop sow v1.5
Aloop sow v1.5Aloop sow v1.5
Aloop sow v1.5
 
Iris and david cutler update
Iris and david cutler updateIris and david cutler update
Iris and david cutler update
 
Horizon and david cutler
Horizon and david cutlerHorizon and david cutler
Horizon and david cutler
 

Dernier

Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024Janet Corral
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 

Dernier (20)

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 

Social Media Boot Camp

  • 1. The New Rules The Evolution of Marketing in a Post-Web 2.0 World
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Are you ready for a post-Web 2.0 marketing world?  (Nearly) everything’s real-time  (Nearly) everything’s online  (Nearly) everyone’s a marketer  (Nearly) everything’s outsourced  (Nearly) everyone’s a freelancer  (Nearly) everything’s measurable  (Nearly) everything’s cheap or free
  • 12. Content Overview  Three Sessions (60-90 minutes) for Social Media Bootcamp - Each will have a Roundup of Current Concepts (see next slide) 1 - Social Media Tools – Personal and Professional LinkedIn, Facebook, Twitter, Vertical Communities 2 - Search Engine marketing – 5 Ways To Get Found Paid, Organic, Display Ads, Referrals, Direct Linking 3 – Analyzing The Data – 5 Forms of Data and What To Do With It Activity, Operational, Outcome, KPIs, Predictive
  • 13. Roundup of Current Concepts  Building the Foundation for Social Media Marketing  The Three Ts of Social Media  The Three Cs of Social Media  Technology  Content  Trust  Community  Time  Conversation  What is Inbound Marketing?  Measuring Social Media Success: Escaping the Echo Chamber  Relevant Current Events
  • 14. Your Trainers Todd Van Hoosear  Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing  Founding Member, Board of Directors, Social Media Club  Fellow, Society for New Communications Research  www.vanhoosear.com
  • 15. Your Trainers David Cutler  Business Development Master with 20 years experience increasing revenue for corporations and the startups they fear  Internet Pioneer and Founder of www.webopedia.com  Champion of the exponential economy of technologists at www.xconomy.com  CreativeBusinessDevelopment.com
  • 16. Thank You! Todd Van Hoosear David Cutler vanhoosear@gmail.com dcutler@eatmedia.com 617-326-3211 - @vanhoosear 617-331-7852 - @davidcutler www.linkedin.com/in/vanhoosear www.linkedin.com/in/cutler