Xpo cutler 2
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Xpo cutler 2
- 1. Q & A Marketing, Advertising, & PR On a Tight Budget
- 3. The 2 Definitions of New Media ROI Return On Investment and Risk Of Inactivity
- 4. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
- 5. It’s about the Story You Tell
- 7. The Right Tools Gameplay
- 9. 500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly ( web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
- 10. #1 = Search =
- 17. 5 Phases of Engagement Phase III: Subscribers Phase II: Awareness Phase IV: Participants Phase V: Advocates Phase I: Launch Content Seeding RSS Visit Comments Q&A Rating Polls Friending Post Profile Ideashare Photo/Video Upload Bookmark/Digg Publicize Broadcast Edit Moderate
- 19. Thank You! More? www.EatMedia.com
Notes de l'éditeur
- Content is storytelling. To anyone. Friends, neighbors, bartenders, customers, investors.