This document provides an overview of social media in 2011. It defines social media as online activities that allow people to share information, knowledge, and opinions using conversational media like blogs, microblogs, podcasts, videos, and social networking sites. It also discusses key concepts like Web 2.0 and engagement. The document then categorizes and lists numerous social media tools from that time across areas like social networking, publishing, photos, audio, video, and more. It concludes by recommending two books on social media strategies and how social media is transforming business and society.

1. WHAT IS SOCIAL MEDIA 2011
Recommended Texts:-
The Social Media Bible
-Tactics, Tools and Strategies for Business Success
by Lon Safko
October 2010, Paperback
http://www.thesocialmediabible.com/
Socialnomics :
How social media transforms the way we live and do business.
By Erik Qualman
http://www.socialnomics.net/

2. SOCIAL MEDIA 2011
 Social media refers to
activites, prectices, and
behaviours among
communities of people Blogs & Microblogs
who gather online to
share
information, knowledge
and opinions usings Podcasts & vodcasts
conversational media.
 Conversational media are Video sharing sites
web-based applications
that make it possible to
create and easily transmit Bebo, MySpace, Facebook
content in the form of
words, pictures, videos, a
nd audio.

3. WEB 2.0 / SOCIAL MEDIA
3

4. 4

5. WHAT ABOUT WEB 2.0?
 Web 2.0 is somewhat of a misnomer
 It was a term coined by O’Reilly media NY.
 It is not a technical term .
 It is a marketing term to describe ‘social media’
applications.
 The terms are now interchangeable.
 It is all about social engagement.
 See wikipedia definition of Web 2.0...
 Web 2.0 is also known as Social Media.
 See the nominees for the 1st Social Media Awards

6. http://www.slideshare.net/BlogTalk2008/spivack-blogtalk-2008

7. SOCIAL MEDIA IS ALL ABOUT ENGAGEMENT !
 Before you start a conversation or to continue it you
have to engage your audience.
 In business the questions for a social media tool is
does it allow you to engage with
customers, employees and other stakeholders by
facilitating the following…
 Communication
 Collaboration
 Education
 Entertainment

8. THE SOCIAL MEDIA ECOSYSTEM 2012-2015 ?
 A biological ecosystem is a complicated association of
living organisms interacting with one another.
 Some organisms cooperate with or compliment each
other while others compete for resources essential for
survival.
 The same principles could apply when considering
the relationships and interdependencies of tools and
applications that live breed and compete in the social
media world.

9. CLASSIFICATION OF 15 CATEGORIES
 Social Networking  Gaming
 Publish  Productivity apps
 Photos  Aggregators
 Audio  RSS
 Video  Search
 Microblogging  Mobile
 Livecasting  Interpersonal
 Virtual Worlds

10. 1. SOCIAL NETWORKING
 Bebo  LinkedIN
 Facebook  MOLI
 Fast Pitch or Crunchbase
 MySpace
 Friendster
 NING
 Gather.com
 Orkut
 KickApps
 Plaxo

11. 2. PUBLISHING
 Blogger.com  Typepad
 Constant Contact  Wikia
 Joomla  Wikipedia
 Knol  PB Works
 Slideshare
 Wordpress.com & .org

12. 3. MICROBLOGGING
 Plurk • Tumblr
 Twitter •Blauk
•Heello
 Twitxr
•Jaiku

13. 4. PHOTO SHARING
 Flickr
 Photobucket
 Picasa
 Radar.net
 SmugMug
 Twitxr
 Zooomr
 Pix.ie

14. 5. AUDIO
 iTunes
 Podbean
 Podcast.com
 Podcast.ie or PodcastingIreland
 Rhapsody
 LAST.fm
 SoundCloud
?

15. 6. VIDEO
 Brightcove  Vimeo (w)
 Google Video  YouTube (w)
 Hulu (w)  Teacher Tube (w)
 Metacafe (w)  SciVee (w)
 Viddler (w)  ??

16. 7. LIVECASTING
 BlogTalkRadio
 Live 365
 Justin.tv
 SHOUTcast
 TalkShoe

17. 8. VIRTUAL WORLDS
 Active Worlds
 Kaneva
 Second Life
 There
 ViOS

18. 9. GAMING
 Entropia Universe
 EverQuest
 Halo3
 World of Warcraft

19. 10. PRODUCTIVITY APPLICATIONS
 Acteva  MSGTAG
 AOL  ReadNotify
 BitTorrent  Survey Monkey
 Constant Contact  Tiddlywiki
 Eventful  Yahoo!
 Google Alerts  Zoho
 Google Docs  Zoomerang
 Google Gmail  ???

20. 11. AGGREGATORS
 Digg  My Yahoo!
 FriendFeed  Reddit
 Google Reader  Yelp
 iGoogle

21. 12. RSS (RICH SITE SUMMARY)
 Atom  PingShot
 Feedburner  RSS 2.0

22. 13. SEARCH
 EveryZing  Redlasso
 Google Search  Technorati
 IceRocket  Yahoo! Search
 MetaTube  HeyStacks (Irish SME)

23. 14. MOBILE
 airG  Jott
 AOL Mobile  Jumbuck
 Brightkite  SMS.ac
 CallWave  iPhone / Android

24. 15. INTERPERSONAL
 Acrobat Connect  Jott
 AOL Instant Messenger  Meebo
 Go To Meeting  Skype
 iChat  WebEx

25. Recommended Texts:-
Safko, L. (2010) The Social Media
Bible
-Tactics, Tools and Strategies for
Business Success Paperback
http://www.thesocialmediabible.com/
Qualman, E. (2011) Socialnomics :
How social media transforms the way
we live and do business.
http://www.socialnomics.net/