This presentation provides an overview of what’s new in the salesforce.com Winter ‘08 release in the area of dashboards and reporting. You’ll also learn about the different approaches your organization should be considering when it comes to on-demand business analytics, and find out how Aruba Networks gets more value out of their Salesforce implementation with on-demand business analytics from LucidEra.

1. Getting the Most out of your CRM Data Thomas Tobin, Salesforce.com Product Manager Darren Cunningham, LucidEra Product Marketing Franco Anzini, Aruba Sales Operations Manager

3. Winter’08 Analytics Features Further with Custom Report Types Thomas Tobin Product Manager Salesforce.com

8. Winter ’08

14. Why Did You Invest in CRM? Copyright © 2007 LucidEra – All rights reserved

16. Business Analytics: Getting the Value Out Copyright © 2007 LucidEra – All rights reserved

17. SaaS is Disrupting Traditional Approaches to BI Copyright © 2007 LucidEra – All rights reserved Emerging BI tools delivered on the software as a service (SaaS) model have the opportunity to both influence the price of BI tools per user and influence the broader deployment of such tools. “ ” Business users are becoming increasingly frustrated with the long deployment cycles, high costs, complicated upgrade processes and IT infrastructure demanded by traditional BI solutions. “ ” Sources: Wor ldwi de Business I n t e l l igence Tools 2006 Vendor S ha re s Dan Vesset, Brian McDonough, IDC Hype Cycle for Business Intelligence and Performance Management, 2007, Gartner

18. Following the Path of Salesforce.com in CRM Copyright © 2007 LucidEra – All rights reserved Traditional CRM Traditional BI Expensive ($millions) Requires specialized skills Long deployments (months) Difficult to maintain Prof. services centric Hard to use High up-front risk ~$70 / user / month No coding skills required Deployed in weeks No upgrade hassles Self-service configuration Intuitive UI Pay as you go Salesforce.com ~$2-3K / application / month No implementation skills Deployed in weeks Solutions, not systems Self-service integration Intuitive reporting/analysis Pay as you go On-Demand Analytics

21. #2) Understand the Different Options Copyright © 2007 LucidEra – All rights reserved Copyright © 2007 LucidEra – All rights reserved Traditional CRM Stay in Excel On-premise Solves tactical challenges Difficult to set up Difficult to maintain Can be difficult to use Some analytical power Can manage multi-source On-premise Solves tactical challenges Difficult to set up Difficult to maintain Requires specialized skills No analytical power Optimized for 1 source Production Reporting On-demand Solve tactical challenges Easy to set up Easy to maintain Should be easy to use Limited analytical power Single source Native Applications

22. The LucidEra Approach Copyright © 2007 LucidEra – All rights reserved With LucidEra, all I have to do now is login and see where we were at a given time and to do some trending on what deals have changed …. ” “ 5-Star AppExchange customer reviews or LucidEra Sales Analysis 100% on-demand Focus strategic analytics Simple to set up Simple to maintain Simple to use Apps on a powerful platform Analyze multiple sources LucidEra