PingPigeon is a relationship management application that helps users keep in touch with their LinkedIn and Facebook contacts by finding and forwarding news articles they may enjoy. It addresses the problem of having too many contacts to remember and not always having something to email about. The solution provides a recommendation engine to quickly find relevant articles and send them with a personal note to stay organized. The company's customer segments are relationship professionals and casual users/networkers, with pricing tiers of $15-20/month and $0.99/month subscriptions respectively. Marketing will focus on viral sharing, ads, PR, and offline media. The revenue model emphasizes subscriptions with potential for advertising and partnerships.

1. “Stay in Touch. Add Value. Strengthen Your Network”

2. (Los Angeles)
(Tokio)
Yoshi Komada, Founder/CEO
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3. PingPigeon is:
• A relationship management application (web/mobile)
• To help you keep in touch with LinkedIn & Facebook contacts
• By letting you easily find and forward news articles each
contact will enjoy reading
Ø Very useful as an Inbound Marketing Tactic
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4. The Problem:
“I want to keep in touch with my network, but…..”
• Too many contacts to keep in
mind
• Don’t always have something “………...”
to email about
• Not enough time
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5. Our Solution:
• Quickly find articles relevant to
contacts
• Attach a personal note and
send
• Keep it all organized
Recommendation
Engine: articles
relevant to contacts
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6. Customer Segments
Relationship Professionals Casual Users / Networkers
• Full functionality • Lightweight plugin
• Size:10MM (LinkedIn Data) • Size: 90 – 500 MM (LI/FB)
• $15 - $20 / Month Subscription • $0.99 / Month Subscription
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7. Marketing Channels
Viral (free version)
Ads (buy traffic)
PR & Community
Referral Incentive
Offline Media
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8. Revenue Model
Focus on subscriptions; opportunity for other streams
Subscriptions Advertising Partnerships
• 2-tier pricing • For free version • Partner with
“old media”
• Recurring • Possible
revenue integration with • Users send
group buying subscription
• Corporate
players based
Accounts
articles: deep
possible
discounts
• Win - Win
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9. Value Proposition
Boost Sales Improve client retention/repeats Stronger Network
Ø With Less Time
Ø With Less Effort
Ø With Less Cost
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10. Partners
API Usage Content Providers
Etc.
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11. Key
partners
-LinkedIn -Increase Email Professionals
-Facebook News Reccs
sales (leads) Social Media
-T.Reuters Msg delivery
-Retain Blog “Power
(APIs) Organization.
clients Get Satisfaction Networkers”
- Improve
-Content network Social users
Creators - Save time
(media, - Save
bloggers, etc) money
- Less effort
HR (temp/ Search
perm) LI/FB ads
Money Referrals
Relationships Viral
. Offline
PR
Cost structure
Fixed: IT infrastructure Subscription
Variable: HR (for now) Partnerships with content creators
Advertisements (free version)
www.businessmodelgeneration.com

12. Contact
www.pingpigeon.com
Yoshi.komada@gmail.com
@ykomada
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