1. Dr. Angel Diaz
VP, IBM BPM and Connectivity
Driving Business Agility With
Business Process Management
© 2009 IBM Corporation

2. IBM Business Process Management
We are making progress on a Smarter Planet
Smarter Traffic
$15 Million Average Savings
Smarter Energy
15% Average Peak Reduction
Smarter Supply Chains
30% Average Cost Reduction
2 © 2009 IBM Corporation

3. IBM Business Process Management
Yesterday’s best in class… is no longer good enough
Workforce: Supplier Lead Time:
26% more productive 62% faster in 2 years
in a decade
Dock to Stock: IT Services:
50% faster in 2 years 25% faster in 2 years
Tomorrow’s leaders must find new ways to grow
3 Sources: United States Bureau of Labor Statistics, United States Department of Energy, IBM Benchmarking Programs © 2009 IBM Corporation

4. IBM Business Process Management
Global business executives agree: Top performers
focus on growth
Top performers focus on growth while …And are 3x more likely to have
others focus on stabilization… work practices that are:
43%
40%
Dynamic:
32%
29% 28%
• 2x greater use of process
automation and modeling
18%
Collaborative:
• 3x greater use of collaborative
workspaces
Connected:
Developing New Expanding into Regulatory • 9x greater use of SOA
Offerings New Markets Change
Significant Outperformers All Others
4 Source: IBM IBV Study, 2010 © 2009 IBM Corporation

5. IBM Business Process Management
We are reaching a process inflection point
Dynamic change Ad-hoc, dynamic
Extensive and
inclusive business tasks
networks
Social and contextual Business and IT
capabilities convergence
Take control of your processes to fuel new growth while optimizing
costs and drive Greater Business Agility
5 © 2009 IBM Corporation

6. IBM Business Process Management
Processes must be optimized across your broad
business network
Claims Payment
Agents & Partners &
Producers Re-insurers
Insurance
Carrier
Internal Auto
LOB
Employees
Con-
sumers Commercial
LOB Con-
sumers
Home
LOB
DMV
Out-
Financial sourced
Institutions Service
Providers
3rd Party
Services
6 © 2009 IBM Corporation

7. IBM Business Process Management
Drive process performance by aligning the engines of agility
Retail example
Agile businesses that
actively converge
business and
technology have
• 7% higher EPS
growth
• 45% higher ROI
than their industry
peers
7 © 2009 IBM Corporation

8. IBM Business Process Management
Drive process performance by aligning the engines of agility
Retail example
8 © 2009 IBM Corporation

9. IBM Business Process Management
BPM from IBM empowers business-driven change
And increased agility through continuous process optimization
• Rich capabilities to support all BPM
project areas
• A strong foundation to scale
projects across the business network
9 © 2009 IBM Corporation

10. IBM Business Process Management
Achieve agility and growth with IBM BPM today…
Discover Insights that enable innovation
Speed value and innovation with business-led
discovery and change
Maximize the value of business interactions
Collaborate and connect with rich
information in the right context
Optimize productivity and resources
Broadly flexibly and continuously improve
and govern processes
10 © 2009 IBM Corporation

11. IBM Business Process Management
Business-led discovery, innovation, and change
Document and analyze processes while leveraging the cloud
• Capture key business factors, actionable
strategies, and align your process initiatives
• Leverage community-based best practices and
industry content
IBM BPM Blueprint • Visualize the relationships between your business
documents
IBM BPM BlueWorks
• Collaborate & communicate with other
11 WebSphere Business Compass stakeholders & leaders across the business IBM Corporation
© 2009

12. IBM Business Process Management
Business-led discovery, innovation, and change
Extend model-driven design across the process lifecycle
Business
Analyst
IT Developer
Modeling
Implementation
Business
Business
Users
Leader
Reports / Analytics WebSphere Lombardi Edition Interaction / Forms
12 WebSphere Dynamic Process Edition © 2009 IBM Corporation

13. IBM Business Process Management
Interaction and collaboration
with role-based tools that increase alignment with IT
Business
Users
Empower Users
Business IT
Business IT Leader
Leader
Process IT Developer
Owner
Business IT Architect
13 Analyst © 2009 IBM Corporation

14. IBM Business Process Management
Interaction and collaboration
Effectively manage human tasks and workflow
WebSphere Process Server
• Flexible allocation of work maximizes human
resources and manages time constraints
• Rebalance and optimize team-based work
with changing business conditions
• Adjust processes "in-flight" to enable smart
collaboration between knowledge workers
• Quickly customize your end user experience and
integrate documents, images, or third party
visualizations (e.g., gadgets)
14 © 2009 IBM Corporation

15. IBM Business Process Management
Continuous process optimization
Monitor, predict, and act with real-time business visibility
• Monitor metrics, business
situations, and events in real-time
• User customizable dashboards to
ensure targeted, relevant
information
• Feed and correlate alerts with
business event processing for
enhanced pattern
• Interact directly with processes in
real-time
• Predict future values of KPIs
based on historic and cyclic trends
• Trigger alerts when predicted
values indicate a problem
WebSphere Business Monitor detection
15 © 2009 IBM Corporation

16. IBM Business Process Management
Continuous process optimization
Transform visibility into rapid execution with business rules
• Rapidly deploy changes
across processes
• Re-use decision assets
User Tools
• Maximize automation
• Improve decision
governance
• Extend rule authoring to
business users
Rule Repository
Transparent Execution Server
Decision Service
Orchestrated Processes Automated Business
Decisions
16 WebSphere ILOG BRMS © 2009 IBM Corporation

17. IBM Business Process Management
IBM capabilities infuse your processes with “points of agility”
Events Analytics Collaboration Rules Content Monitoring
Identify
Target
Customers
and Offering
Product Manager
Monitor &
Create Execute
Evaluate
Campaign Campaign
Campaign
Marketing Manager
Define
Approve
Marketing
Campaign
Strategy
VP of Marketing
Delivery
Channel
Customer
Modeling & Design
Workflow & Integration
17 © 2009 IBM Corporation

18. IBM Business Process Management
IBM capabilities infuse your processes with “points of agility”
Events Analytics Collaboration Rules Content Monitoring
Identify
Predictive Analytics Target
Customers
Analyze 18 - 24 year and Offering
Product Manager customer segment
old
to determine the
likelihood of campaign
Monitor &
response Create Execute
Evaluate
Campaign Campaign
Campaign
Marketing Manager
Define
Approve
Marketing
Campaign
Strategy
VP of Marketing
Delivery
Channel
Customer
Modeling & Design
Workflow & Integration
18 © 2009 IBM Corporation

19. IBM Business Process Management
IBM capabilities infuse your processes with “points of agility”
Events Analytics Collaboration Rules Content Monitoring
Identify
Target
Customers
and Offering
Product Manager
Monitor &
Create Execute
Evaluate
Campaign Campaign
Campaign
Marketing Manager
Define
Approve
Marketing
Campaign
Strategy
VP of Marketing
Define Rules
If prepaid balance is less Delivery
Channel
than 25%, send offer to
Customer load 1000 mins and get
10 mins free
Modeling & Design
Workflow & Integration
19 © 2009 IBM Corporation

20. IBM Business Process Management
IBM capabilities infuse your processes with “points of agility”
Events Analytics Collaboration Rules Content Monitoring
Identify
Target Collaborative Process
Customers Improvement
and Offering
Product Manager Add SMS as a new
delivery channel to the
campaign delivery Monitor &
Create process Execute
Evaluate
Campaign Campaign
Campaign
Marketing Manager
Define
Approve
Marketing
Campaign
Strategy
VP of Marketing
Delivery
Channel
Customer
Modeling & Design
Workflow & Integration
20 © 2009 IBM Corporation

21. IBM Business Process Management
IBM capabilities infuse your processes with “points of agility”
Events Analytics Collaboration Rules Content Monitoring
Identify
Target
Customers
and Offering
Product Manager
Monitor &
Create Execute
Evaluate
Campaign Campaign
Campaign
Marketing Manager
Define
Approve
Marketing
Campaign
Strategy
VP of Marketing Dynamically Update
Rules
If subscriber spends $5 Delivery
in 1 week on mobile Channel
Customer browsing, then receive
5 free SMSs
Modeling & Design
Workflow & Integration
21 © 2009 IBM Corporation

22. IBM Business Process Management
IBM capabilities infuse your processes with “points of agility”
Events Analytics Collaboration Rules Content Monitoring
Identify
Target
Customers
and Offering
Product Manager
Monitor &
Create Execute
Evaluate
Campaign Campaign
Events Campaign
Marketing Manager If campaign promotion
target is not met, send
Define real-time alerts to
Approve
Marketing
Campaign
market managers and
Strategy VPs
VP of Marketing
Delivery
Channel
Customer
Modeling & Design
Workflow & Integration
22 © 2009 IBM Corporation

23. IBM Business Process Management
IBM capabilities infuse your processes with “points of agility”
Events Analytics Collaboration Rules Content Monitoring
Identify Monitor key KPIs
Target • Sales increase % due
Customers
and Offering
to loyal customers
Product Manager • % of sales lost
Monitor &
Create Execute
Evaluate
Campaign Campaign
Campaign
Marketing Manager
Define
Approve
Marketing
Campaign
Strategy
VP of Marketing
Delivery
Channel
Customer
Modeling & Design
Workflow & Integration
23 © 2009 IBM Corporation

24. IBM Business Process Management
Increase your agility with IBM BPM
#
1 in BPMS market share
Over 5000BPM customers
in over 30 countries and growing
• Market leading products
• Deep industry knowledge and
pre-built assets
• Largest partner ecosystem
• Global reach and scale
Only IBM has the Business Expertise and Technology
Platform to get you there
24 Source: BPM market share source: Gartner Market Share, CY2008, May 2009 © 2009 IBM Corporation
24

25. IBM Business Process Management
Get started building dynamic business processes today
• Visit BPM BlueWorks to learn more
about BPM and capture business
designs
• Begin documenting your BPM
projects in Blueprint
• Measure your business agility with
the Business Agility Index
• Contact IBM for a Business Process
Improvement Workshop
ibm.com/bpm
25 © 2009 IBM Corporation