SlideShare une entreprise Scribd logo

Semantic Web and Marketing talk at MIT

•
•
Aericon
Aericon

Talked to Cambridge Semantic Web Group at MIT about semantic web and marketing. Is it the next big thing? How can we accelerate innovation?

TechnologieBusiness
1  sur  34
Télécharger pour lire hors ligne
Semantic Web and Marketing Cambridge Semantic Web Meet-up @ MIT Dean Whitney - Nov 11, 2009 1 Sunday, November 15, 2009
communication Sunday, November 15, 2009
communication Sunday, November 15, 2009
communication 1440 - Printing Press Johannes Gutenberg Sunday, November 15, 2009
1834 - Telegraph Samuel F. B. Morse communication 1440 - Printing Press Johannes Gutenberg Sunday, November 15, 2009
1834 - Telegraph Samuel F. B. Morse communication 1440 - Printing Press 1840 Radio Johannes Gutenberg Guglielmo Marconi Sunday, November 15, 2009
1834 - Telegraph 1910 Public Radio Broadcast Samuel F. B. Morse Lee De Forest company communication 1440 - Printing Press 1840 Radio Johannes Gutenberg Guglielmo Marconi Sunday, November 15, 2009
1834 - Telegraph 1910 Public Radio Broadcast Samuel F. B. Morse Lee De Forest company communication 1440 - Printing Press 1840 Radio 1946 Commercial TV Johannes Gutenberg Guglielmo Marconi RCA Sunday, November 15, 2009
1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee communication 1440 - Printing Press 1840 Radio 1946 Commercial TV Johannes Gutenberg Guglielmo Marconi RCA Sunday, November 15, 2009
1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee communication 1440 - Printing Press 1840 Radio 1946 Commercial TV 2004 Web 2.0/Social Web Johannes Gutenberg Guglielmo Marconi RCA O'Reilly Media Sunday, November 15, 2009
1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee communication 2010 Web 3.0 Semantic Web 1440 - Printing Press 1840 Radio 1946 Commercial TV 2004 Web 2.0/Social Web Johannes Gutenberg Guglielmo Marconi RCA O'Reilly Media Sunday, November 15, 2009
Integrated Marketing Results (KPIs) Tactics • Search rank • Websites/blogs • Audience Acquisition • Lead gen programs • Brand recognition • Organic Search • Apps (Twitter, Facebook) • Quality of Engagement • Social Media • Leads & Customers • Branding/Print 11/10/09 Garfield Group 3 Sunday, November 15, 2009
The consumer decision journey • Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. McKinsey & Company JUNE 2009 • David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik000 11/10/09 Garfield Group 4 Sunday, November 15, 2009
People influence each other… 2009 4 Billion Tweets 2010 40 Billion Tweets 11/10/09 Garfield Group 5 Sunday, November 15, 2009
Target audience in the target audience 11/10/09 Garfield Group 6 Sunday, November 15, 2009
Target Audience • Influencers 11/10/09 Garfield Group 7 Sunday, November 15, 2009
8 Sunday, November 15, 2009
??? 8 Sunday, November 15, 2009
9 Sunday, November 15, 2009
9 Sunday, November 15, 2009
10 Sunday, November 15, 2009
10 Sunday, November 15, 2009
Semantic Web 11 Sunday, November 15, 2009
12 Sunday, November 15, 2009
12 Sunday, November 15, 2009
13 Sunday, November 15, 2009
What’s Web 3.0 in the Marketplace? 1. Consumers find products faster and easier 2. Higher quality products and services 3. Easier than ever to deliver value 14 Sunday, November 15, 2009
Sunday, November 15, 2009
16 Sunday, November 15, 2009
17 Sunday, November 15, 2009
18 Sunday, November 15, 2009
19 Sunday, November 15, 2009
Ideas? 11/10/09 Garfield Group 20 Sunday, November 15, 2009
Dean Whitney, President Garfield Group Interactive • Digital strategy • Solution Architecture • Creative Lead dwhitney@garfieldgroup.com LinkedIn.com/deanwhitney @deanwhit 11/10/09 Garfield Group 21 Sunday, November 15, 2009

Recommandé

Social Media Worldwide
Social Media WorldwideSocial Media Worldwide
Social Media WorldwideDr. V Vorvoreanu
 
Everything is public
Everything is publicEverything is public
Everything is publicBrad Keeling
 
TimesOpen Keynote: Technology and the Future of the Newspaper
TimesOpen Keynote: Technology and the Future of the NewspaperTimesOpen Keynote: Technology and the Future of the Newspaper
TimesOpen Keynote: Technology and the Future of the NewspaperTim O'Reilly
 
HAPPEN: LinkingIN
HAPPEN: LinkingINHAPPEN: LinkingIN
HAPPEN: LinkingINJay Goldman
 
Social Media Strategy Education
Social Media Strategy EducationSocial Media Strategy Education
Social Media Strategy EducationBill Rice
 
Create More Value Than You Capture
Create More Value Than You CaptureCreate More Value Than You Capture
Create More Value Than You CaptureO'Reilly Media - Learning
 
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year CollegesSocial Strategy for Two-Year Colleges
Social Strategy for Two-Year CollegesGhidotti Communications
 
Online marketing (tactical)
Online marketing (tactical)Online marketing (tactical)
Online marketing (tactical)Pinny Gniwisch
 

Recommandé

Social Media Worldwide
Social Media WorldwideSocial Media Worldwide
Social Media WorldwideDr. V Vorvoreanu
 
Everything is public
Everything is publicEverything is public
Everything is publicBrad Keeling
 
TimesOpen Keynote: Technology and the Future of the Newspaper
TimesOpen Keynote: Technology and the Future of the NewspaperTimesOpen Keynote: Technology and the Future of the Newspaper
TimesOpen Keynote: Technology and the Future of the NewspaperTim O'Reilly
 
HAPPEN: LinkingIN
HAPPEN: LinkingINHAPPEN: LinkingIN
HAPPEN: LinkingINJay Goldman
 
Social Media Strategy Education
Social Media Strategy EducationSocial Media Strategy Education
Social Media Strategy EducationBill Rice
 
Create More Value Than You Capture
Create More Value Than You CaptureCreate More Value Than You Capture
Create More Value Than You CaptureO'Reilly Media - Learning
 
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year CollegesSocial Strategy for Two-Year Colleges
Social Strategy for Two-Year CollegesGhidotti Communications
 
Online marketing (tactical)
Online marketing (tactical)Online marketing (tactical)
Online marketing (tactical)Pinny Gniwisch
 
Ten Trends
Ten TrendsTen Trends
Ten TrendsRodd Lucier
 
Bzw Congres Brabantse Werkgevers
Bzw Congres Brabantse WerkgeversBzw Congres Brabantse Werkgevers
Bzw Congres Brabantse WerkgeversVincent Everts
 
Social Media Small Companies 10dec09
Social Media Small Companies 10dec09Social Media Small Companies 10dec09
Social Media Small Companies 10dec09Jo Caudron
 
Why CIOs Must Embrace Social Media
Why CIOs Must Embrace Social MediaWhy CIOs Must Embrace Social Media
Why CIOs Must Embrace Social MediaJo Caudron
 
Fundraising & New Media - Jonathan Marks
Fundraising & New Media - Jonathan MarksFundraising & New Media - Jonathan Marks
Fundraising & New Media - Jonathan Marksdianakaekebeke
 
Enrolling in the Creative Class
Enrolling in the Creative ClassEnrolling in the Creative Class
Enrolling in the Creative ClassDavid Wiley
 
CreateWV 091019112614 Wiley Keynote
CreateWV 091019112614 Wiley KeynoteCreateWV 091019112614 Wiley Keynote
CreateWV 091019112614 Wiley KeynoteCreateWV
 
Mobile Monday Atlanta Aug10 2009
Mobile Monday Atlanta Aug10 2009Mobile Monday Atlanta Aug10 2009
Mobile Monday Atlanta Aug10 2009momocamp
 
WWCMD - What Would the Community Manager Do?
WWCMD - What Would the Community Manager Do?WWCMD - What Would the Community Manager Do?
WWCMD - What Would the Community Manager Do?Micki Krimmel
 
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)WorkSmart Integrated Marketing
 
C R M
C R MC R M
C R MPinny Gniwisch
 
Fixing The Media #Fleet09
Fixing The Media #Fleet09Fixing The Media #Fleet09
Fixing The Media #Fleet09Jo Caudron
 
Social Media Marketing for Nonprofits
Social Media Marketing for NonprofitsSocial Media Marketing for Nonprofits
Social Media Marketing for NonprofitsLaura Lacy
 
Digital - Where to next? An API future
Digital - Where to next? An API futureDigital - Where to next? An API future
Digital - Where to next? An API futureDominique Hind
 
Future of Digital - an API vision - Youngbloods - October 2011
Future of Digital - an API vision - Youngbloods - October 2011Future of Digital - an API vision - Youngbloods - October 2011
Future of Digital - an API vision - Youngbloods - October 2011WiTH Collective
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersLaurel Papworth
 
Ethics
EthicsEthics
EthicsPinny Gniwisch
 
Social Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersSocial Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersProjects Webmedia
 
4-17-2009 Lilly East 2009 Presentation
4-17-2009 Lilly East 2009 Presentation4-17-2009 Lilly East 2009 Presentation
4-17-2009 Lilly East 2009 PresentationMathieu Plourde
 
Tab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talkingTab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talkingHannah Rudman
 
Digital marketing lead nurturing illustrated [infographic]
Digital marketing lead nurturing illustrated [infographic]Digital marketing lead nurturing illustrated [infographic]
Digital marketing lead nurturing illustrated [infographic]Aericon
 
Branding Basics
Branding BasicsBranding Basics
Branding BasicsAericon
 

Contenu connexe

Similaire à Semantic Web and Marketing talk at MIT

Bzw Congres Brabantse Werkgevers
Bzw Congres Brabantse WerkgeversBzw Congres Brabantse Werkgevers
Bzw Congres Brabantse WerkgeversVincent Everts
 
Social Media Small Companies 10dec09
Social Media Small Companies 10dec09Social Media Small Companies 10dec09
Social Media Small Companies 10dec09Jo Caudron
 
Why CIOs Must Embrace Social Media
Why CIOs Must Embrace Social MediaWhy CIOs Must Embrace Social Media
Why CIOs Must Embrace Social MediaJo Caudron
 
Fundraising & New Media - Jonathan Marks
Fundraising & New Media - Jonathan MarksFundraising & New Media - Jonathan Marks
Fundraising & New Media - Jonathan Marksdianakaekebeke
 
Enrolling in the Creative Class
Enrolling in the Creative ClassEnrolling in the Creative Class
Enrolling in the Creative ClassDavid Wiley
 
CreateWV 091019112614 Wiley Keynote
CreateWV 091019112614 Wiley KeynoteCreateWV 091019112614 Wiley Keynote
CreateWV 091019112614 Wiley KeynoteCreateWV
 
Mobile Monday Atlanta Aug10 2009
Mobile Monday Atlanta Aug10 2009Mobile Monday Atlanta Aug10 2009
Mobile Monday Atlanta Aug10 2009momocamp
 
WWCMD - What Would the Community Manager Do?
WWCMD - What Would the Community Manager Do?WWCMD - What Would the Community Manager Do?
WWCMD - What Would the Community Manager Do?Micki Krimmel
 
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)WorkSmart Integrated Marketing
 
Fixing The Media #Fleet09
Fixing The Media #Fleet09Fixing The Media #Fleet09
Fixing The Media #Fleet09Jo Caudron
 
Social Media Marketing for Nonprofits
Social Media Marketing for NonprofitsSocial Media Marketing for Nonprofits
Social Media Marketing for NonprofitsLaura Lacy
 
Digital - Where to next? An API future
Digital - Where to next? An API futureDigital - Where to next? An API future
Digital - Where to next? An API futureDominique Hind
 
Future of Digital - an API vision - Youngbloods - October 2011
Future of Digital - an API vision - Youngbloods - October 2011Future of Digital - an API vision - Youngbloods - October 2011
Future of Digital - an API vision - Youngbloods - October 2011WiTH Collective
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersLaurel Papworth
 
Social Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersSocial Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersProjects Webmedia
 
4-17-2009 Lilly East 2009 Presentation
4-17-2009 Lilly East 2009 Presentation4-17-2009 Lilly East 2009 Presentation
4-17-2009 Lilly East 2009 PresentationMathieu Plourde
 
Tab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talkingTab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talkingHannah Rudman
 

Similaire à Semantic Web and Marketing talk at MIT (20)

Ten Trends
Ten TrendsTen Trends
Ten Trends
 
Bzw Congres Brabantse Werkgevers
Bzw Congres Brabantse WerkgeversBzw Congres Brabantse Werkgevers
Bzw Congres Brabantse Werkgevers
 
Social Media Small Companies 10dec09
Social Media Small Companies 10dec09Social Media Small Companies 10dec09
Social Media Small Companies 10dec09
 
Why CIOs Must Embrace Social Media
Why CIOs Must Embrace Social MediaWhy CIOs Must Embrace Social Media
Why CIOs Must Embrace Social Media
 
Fundraising & New Media - Jonathan Marks
Fundraising & New Media - Jonathan MarksFundraising & New Media - Jonathan Marks
Fundraising & New Media - Jonathan Marks
 
Enrolling in the Creative Class
Enrolling in the Creative ClassEnrolling in the Creative Class
Enrolling in the Creative Class
 
CreateWV 091019112614 Wiley Keynote
CreateWV 091019112614 Wiley KeynoteCreateWV 091019112614 Wiley Keynote
CreateWV 091019112614 Wiley Keynote
 
Mobile Monday Atlanta Aug10 2009
Mobile Monday Atlanta Aug10 2009Mobile Monday Atlanta Aug10 2009
Mobile Monday Atlanta Aug10 2009
 
WWCMD - What Would the Community Manager Do?
WWCMD - What Would the Community Manager Do?WWCMD - What Would the Community Manager Do?
WWCMD - What Would the Community Manager Do?
 
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
Building Your Facebook Public Profile - STEP-BY-STEP (on edufire)
 
C R M
C R MC R M
C R M
 
Fixing The Media #Fleet09
Fixing The Media #Fleet09Fixing The Media #Fleet09
Fixing The Media #Fleet09
 
Social Media Marketing for Nonprofits
Social Media Marketing for NonprofitsSocial Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
Digital - Where to next? An API future
Digital - Where to next? An API futureDigital - Where to next? An API future
Digital - Where to next? An API future
 
Future of Digital - an API vision - Youngbloods - October 2011
Future of Digital - an API vision - Youngbloods - October 2011Future of Digital - an API vision - Youngbloods - October 2011
Future of Digital - an API vision - Youngbloods - October 2011
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference Organisers
 
Ethics
EthicsEthics
Ethics
 
Social Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersSocial Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At Conkers
 
4-17-2009 Lilly East 2009 Presentation
4-17-2009 Lilly East 2009 Presentation4-17-2009 Lilly East 2009 Presentation
4-17-2009 Lilly East 2009 Presentation
 
Tab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talkingTab Digi Development #1: listening & talking
Tab Digi Development #1: listening & talking
 

Plus de Aericon

Digital marketing lead nurturing illustrated [infographic]
Digital marketing lead nurturing illustrated [infographic]Digital marketing lead nurturing illustrated [infographic]
Digital marketing lead nurturing illustrated [infographic]Aericon
 
Branding Basics
Branding BasicsBranding Basics
Branding BasicsAericon
 
Aericon 2012-state-of-digital
Aericon 2012-state-of-digitalAericon 2012-state-of-digital
Aericon 2012-state-of-digitalAericon
 
Aericon Overview
Aericon OverviewAericon Overview
Aericon OverviewAericon
 
Oracle bpm-suite-11g-overview-slide
Oracle bpm-suite-11g-overview-slideOracle bpm-suite-11g-overview-slide
Oracle bpm-suite-11g-overview-slideAericon
 
Driving business-agility-with-business-process-management-slide
Driving business-agility-with-business-process-management-slideDriving business-agility-with-business-process-management-slide
Driving business-agility-with-business-process-management-slideAericon
 
Responsive process-management-slide
Responsive process-management-slideResponsive process-management-slide
Responsive process-management-slideAericon
 
Bpm and-beyond-slide
Bpm and-beyond-slideBpm and-beyond-slide
Bpm and-beyond-slideAericon
 
Zero to Social
Zero to SocialZero to Social
Zero to SocialAericon
 
2009 Index of the Massachusetts Innovation Economy
2009 Index of the Massachusetts Innovation Economy2009 Index of the Massachusetts Innovation Economy
2009 Index of the Massachusetts Innovation EconomyAericon
 
Content Strategy
Content StrategyContent Strategy
Content StrategyAericon
 
Features Matrix Scorecard Numbers
Features Matrix Scorecard NumbersFeatures Matrix Scorecard Numbers
Features Matrix Scorecard NumbersAericon
 
MITX: User Experience Techniques
MITX: User Experience TechniquesMITX: User Experience Techniques
MITX: User Experience TechniquesAericon
 
Wharton Undergraduate Marketing Conference
Wharton Undergraduate Marketing ConferenceWharton Undergraduate Marketing Conference
Wharton Undergraduate Marketing ConferenceAericon
 

Plus de Aericon (14)

Digital marketing lead nurturing illustrated [infographic]
Digital marketing lead nurturing illustrated [infographic]Digital marketing lead nurturing illustrated [infographic]
Digital marketing lead nurturing illustrated [infographic]
 
Branding Basics
Branding BasicsBranding Basics
Branding Basics
 
Aericon 2012-state-of-digital
Aericon 2012-state-of-digitalAericon 2012-state-of-digital
Aericon 2012-state-of-digital
 
Aericon Overview
Aericon OverviewAericon Overview
Aericon Overview
 
Oracle bpm-suite-11g-overview-slide
Oracle bpm-suite-11g-overview-slideOracle bpm-suite-11g-overview-slide
Oracle bpm-suite-11g-overview-slide
 
Driving business-agility-with-business-process-management-slide
Driving business-agility-with-business-process-management-slideDriving business-agility-with-business-process-management-slide
Driving business-agility-with-business-process-management-slide
 
Responsive process-management-slide
Responsive process-management-slideResponsive process-management-slide
Responsive process-management-slide
 
Bpm and-beyond-slide
Bpm and-beyond-slideBpm and-beyond-slide
Bpm and-beyond-slide
 
Zero to Social
Zero to SocialZero to Social
Zero to Social
 
2009 Index of the Massachusetts Innovation Economy
2009 Index of the Massachusetts Innovation Economy2009 Index of the Massachusetts Innovation Economy
2009 Index of the Massachusetts Innovation Economy
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
 
Features Matrix Scorecard Numbers
Features Matrix Scorecard NumbersFeatures Matrix Scorecard Numbers
Features Matrix Scorecard Numbers
 
MITX: User Experience Techniques
MITX: User Experience TechniquesMITX: User Experience Techniques
MITX: User Experience Techniques
 
Wharton Undergraduate Marketing Conference
Wharton Undergraduate Marketing ConferenceWharton Undergraduate Marketing Conference
Wharton Undergraduate Marketing Conference
 

Dernier

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbuapidays
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 

Dernier (20)

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 

Semantic Web and Marketing talk at MIT

  • 1. Semantic Web and Marketing Cambridge Semantic Web Meet-up @ MIT Dean Whitney - Nov 11, 2009 1 Sunday, November 15, 2009
  • 4. communication 1440 - Printing Press Johannes Gutenberg Sunday, November 15, 2009
  • 5. 1834 - Telegraph Samuel F. B. Morse communication 1440 - Printing Press Johannes Gutenberg Sunday, November 15, 2009
  • 6. 1834 - Telegraph Samuel F. B. Morse communication 1440 - Printing Press 1840 Radio Johannes Gutenberg Guglielmo Marconi Sunday, November 15, 2009
  • 7. 1834 - Telegraph 1910 Public Radio Broadcast Samuel F. B. Morse Lee De Forest company communication 1440 - Printing Press 1840 Radio Johannes Gutenberg Guglielmo Marconi Sunday, November 15, 2009
  • 8. 1834 - Telegraph 1910 Public Radio Broadcast Samuel F. B. Morse Lee De Forest company communication 1440 - Printing Press 1840 Radio 1946 Commercial TV Johannes Gutenberg Guglielmo Marconi RCA Sunday, November 15, 2009
  • 9. 1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee communication 1440 - Printing Press 1840 Radio 1946 Commercial TV Johannes Gutenberg Guglielmo Marconi RCA Sunday, November 15, 2009
  • 10. 1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee communication 1440 - Printing Press 1840 Radio 1946 Commercial TV 2004 Web 2.0/Social Web Johannes Gutenberg Guglielmo Marconi RCA O'Reilly Media Sunday, November 15, 2009
  • 11. 1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee communication 2010 Web 3.0 Semantic Web 1440 - Printing Press 1840 Radio 1946 Commercial TV 2004 Web 2.0/Social Web Johannes Gutenberg Guglielmo Marconi RCA O'Reilly Media Sunday, November 15, 2009
  • 12. Integrated Marketing Results (KPIs) Tactics • Search rank • Websites/blogs • Audience Acquisition • Lead gen programs • Brand recognition • Organic Search • Apps (Twitter, Facebook) • Quality of Engagement • Social Media • Leads & Customers • Branding/Print 11/10/09 Garfield Group 3 Sunday, November 15, 2009
  • 13. The consumer decision journey • Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. McKinsey & Company JUNE 2009 • David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik000 11/10/09 Garfield Group 4 Sunday, November 15, 2009
  • 14. People influence each other… 2009 4 Billion Tweets 2010 40 Billion Tweets 11/10/09 Garfield Group 5 Sunday, November 15, 2009
  • 15. Target audience in the target audience 11/10/09 Garfield Group 6 Sunday, November 15, 2009
  • 16. Target Audience • Influencers 11/10/09 Garfield Group 7 Sunday, November 15, 2009
  • 23. Semantic Web 11 Sunday, November 15, 2009
  • 27. What’s Web 3.0 in the Marketplace? 1. Consumers find products faster and easier 2. Higher quality products and services 3. Easier than ever to deliver value 14 Sunday, November 15, 2009
  • 33. Ideas? 11/10/09 Garfield Group 20 Sunday, November 15, 2009
  • 34. Dean Whitney, President Garfield Group Interactive • Digital strategy • Solution Architecture • Creative Lead dwhitney@garfieldgroup.com LinkedIn.com/deanwhitney @deanwhit 11/10/09 Garfield Group 21 Sunday, November 15, 2009