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OUTSOURCING TRENDS IN INDIAN RETAIL INDUSTRY
    Vivek Parekh     2010281   Sankha Dip Dutta            2010207
    Debashish Bagg   2010298   Shantanu Pandey             2010212
    Sakshi Agarwal   2010206   Shashank shekhar Tripathi   2010213
                               Benjamin Weber              2010FE01
Agenda
•   Indian Retail Industry
     • Pantaloon Retail Ltd.
     • Spencer Retail Ltd.
•   Summary of Results
     • From database and Annual Reports
         • Outsourcing Ratio
     • Survey
     • Telephonic Interaction
•   Conclusion and Limitations
Indian Retail Industry

•   4th Most attractive among emerging markets
•   Contributes to 12% to GDP of India
•   Employees 25 Million people
•   Organized retail 5% of total Market
•   Lead players
     • Pantaloon Retail India Ltd.
     • Spencer’s Retail Ltd.
     • Etc.
Pantaloon Retail India Ltd.
                                          • Incorporated on 12th Oct, 1987
                                          • Malls in 51 cities
                                          • 78 Hyper markets, 113 Food bazaar etc.
                                          • Leaders' in Indian retail Industry




Spencer’s Retail Ltd.
• approx 200 stores
• Started with multi format food retail
• A growing player
Figure 1: Outsourcing ratio
                    1.00
Outsourcing Ratio



                    0.90
                    0.80
                    0.70
                    0.60
                    0.50
                           2011 2010 2009 2008 2007 2006 2005 2004 2003 2002
                                                        Year
                           Retail Industrial         Pantaloons          Spencer
                           Average                   Retail Ltd.         Retail Ltd.
Raw Material

Spencer’s Retail Ltd        Big Bazaar
• Buy Semi-finished goods   • Procures raw material for home
                              grown brands
• Minimal processing
                            • Processing outsourced
Pantaloons Retail Ltd.                                                          Spencer Retail Ltd.
                    0.80                                                                            0.95
Outsourcing Ratio
                                   y = -1E-05x + 0.762




                                                                                Outsourcing Ratio
                                                                                                                      y = -0.000x + 0.913
                                        R² = 0.189                                                                         R² = 0.338
                    0.70                                                                            0.85

                    0.60                                                                            0.75
                           100       5100            10100                                                 100     600       1100   1600
                                 Sales turnover
                      Pantaloons…     Linear (Pantaloons…                                             Spencer…SalesLinear (Spencer…
                                                                                                                    turnover

                                            Outsourcing Ratio          Retail Industrial Average
                                                                1.00                                y = -1E-05x + 1.103
                                                                                                         R² = 0.826


                                                                0.50
                                                                   14000      24000                        34000     44000
                                                                                 Sales turnover
                                                                Retail Industrial… Linear (Retail Industrial…
1600
       1400
       1200
       1000
        800
EBIT




        600
        400
        200
          0
       -2000.50            0.60       0.70       0.80             0.90
       -400
                                  Outsourcing Ratio
             Spencer              Pantaloons          Retail Industrial
             Retail Ltd.          Retail Ltd.         Average
Cashflow / Net Sales   0.30

                       0.20

                       0.10

                        0.00
                            0.50          0.60        0.70        0.80            0.90
                       -0.10

                       -0.20
                                                   Outsourcing Ratio


                               Spencer…          Pantaloons…           Retail Industrial…
Survey Results
                           Big bazaar Ltd.            Spencer’s Retail Ltd.
 Single/ Multiple source   Multiple source            Multiple source
 Main parameters           1. Low cost                1. Capacity aggregation
                           2. High quality            2. Inventory aggregation
                           3. Transport Aggregation   3. Transport aggregation
 Negotiations              Reverse auctions           One-on- One negotiation
 Responsive/ effective     Effective                  Tradeoff
 Buy back contracts        Revenue sharing            1. Quantity flexibility
                                                      2. Responsiveness
 Logistics outsourcing     3PL                        3PL
Survey Results cont.
                         Big bazaar Ltd.      Spencer’s Retail Ltd.
 Outlets                 Company owned        1. Company owned
                                              2. Leased
                                              3. Franchise
 Staff outsourcing       Permanent staffing   1. Contract
                                              2. Permanent staffing
 Depth of monitoring     Tier 2               Tier 2
 vendors
 Negotiations            Reverse auctions     One-on- One negotiation
 Trends in Outsourcing   Increasing           Increasing
Big bazaar logistics

• Logistics by Li &Fung Group
• Information systems
    • Warehouse Management Systems
    • Put-to-light systems
    • Auto replenishment system by help of ERP
• 12 transportation hub and 40 branches in the nation
• 1600 transportation vehicle
Supply chain
Checks and Balances

• At times big bazaar has ‘Excess Stock ’
• Proper place to pile Excess Inventory if compulsory
Insights for Manager’s Interview (Spencer's Retail Ltd.)

• Outsourcing for perishables
• Handy Boys
    • Tackling of price hikes
• Japanese 5S for inventory management
• Personal forecasting
Conclusions and Limitatations

• Conclusion
   • Big bazaar moving away from outsourced good to internal production
   • Big bazaar looking at long term efficiency rather than responsiveness
   • Spencer's looking at responsiveness and looking at getting its forecast's right
• Limitations
   • Lack of more data restricted for looking at the seasonal variation
   • Results cannot be generalized to the complete industry due to 95% of it
     being un organized.
Probable effects of FDI Norms

• Spur of competition
• Increased outsourcing of goods from India
• Employment of farmers and other small producers?
• Overall efficiency increase?
Thank you
  Happy shopping

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Presentation2.1

  • 1. OUTSOURCING TRENDS IN INDIAN RETAIL INDUSTRY Vivek Parekh 2010281 Sankha Dip Dutta 2010207 Debashish Bagg 2010298 Shantanu Pandey 2010212 Sakshi Agarwal 2010206 Shashank shekhar Tripathi 2010213 Benjamin Weber 2010FE01
  • 2. Agenda • Indian Retail Industry • Pantaloon Retail Ltd. • Spencer Retail Ltd. • Summary of Results • From database and Annual Reports • Outsourcing Ratio • Survey • Telephonic Interaction • Conclusion and Limitations
  • 3. Indian Retail Industry • 4th Most attractive among emerging markets • Contributes to 12% to GDP of India • Employees 25 Million people • Organized retail 5% of total Market • Lead players • Pantaloon Retail India Ltd. • Spencer’s Retail Ltd. • Etc.
  • 4. Pantaloon Retail India Ltd. • Incorporated on 12th Oct, 1987 • Malls in 51 cities • 78 Hyper markets, 113 Food bazaar etc. • Leaders' in Indian retail Industry Spencer’s Retail Ltd. • approx 200 stores • Started with multi format food retail • A growing player
  • 5. Figure 1: Outsourcing ratio 1.00 Outsourcing Ratio 0.90 0.80 0.70 0.60 0.50 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 Year Retail Industrial Pantaloons Spencer Average Retail Ltd. Retail Ltd.
  • 6. Raw Material Spencer’s Retail Ltd Big Bazaar • Buy Semi-finished goods • Procures raw material for home grown brands • Minimal processing • Processing outsourced
  • 7. Pantaloons Retail Ltd. Spencer Retail Ltd. 0.80 0.95 Outsourcing Ratio y = -1E-05x + 0.762 Outsourcing Ratio y = -0.000x + 0.913 R² = 0.189 R² = 0.338 0.70 0.85 0.60 0.75 100 5100 10100 100 600 1100 1600 Sales turnover Pantaloons… Linear (Pantaloons… Spencer…SalesLinear (Spencer… turnover Outsourcing Ratio Retail Industrial Average 1.00 y = -1E-05x + 1.103 R² = 0.826 0.50 14000 24000 34000 44000 Sales turnover Retail Industrial… Linear (Retail Industrial…
  • 8. 1600 1400 1200 1000 800 EBIT 600 400 200 0 -2000.50 0.60 0.70 0.80 0.90 -400 Outsourcing Ratio Spencer Pantaloons Retail Industrial Retail Ltd. Retail Ltd. Average
  • 9. Cashflow / Net Sales 0.30 0.20 0.10 0.00 0.50 0.60 0.70 0.80 0.90 -0.10 -0.20 Outsourcing Ratio Spencer… Pantaloons… Retail Industrial…
  • 10. Survey Results Big bazaar Ltd. Spencer’s Retail Ltd. Single/ Multiple source Multiple source Multiple source Main parameters 1. Low cost 1. Capacity aggregation 2. High quality 2. Inventory aggregation 3. Transport Aggregation 3. Transport aggregation Negotiations Reverse auctions One-on- One negotiation Responsive/ effective Effective Tradeoff Buy back contracts Revenue sharing 1. Quantity flexibility 2. Responsiveness Logistics outsourcing 3PL 3PL
  • 11. Survey Results cont. Big bazaar Ltd. Spencer’s Retail Ltd. Outlets Company owned 1. Company owned 2. Leased 3. Franchise Staff outsourcing Permanent staffing 1. Contract 2. Permanent staffing Depth of monitoring Tier 2 Tier 2 vendors Negotiations Reverse auctions One-on- One negotiation Trends in Outsourcing Increasing Increasing
  • 12. Big bazaar logistics • Logistics by Li &Fung Group • Information systems • Warehouse Management Systems • Put-to-light systems • Auto replenishment system by help of ERP • 12 transportation hub and 40 branches in the nation • 1600 transportation vehicle
  • 14. Checks and Balances • At times big bazaar has ‘Excess Stock ’ • Proper place to pile Excess Inventory if compulsory
  • 15. Insights for Manager’s Interview (Spencer's Retail Ltd.) • Outsourcing for perishables • Handy Boys • Tackling of price hikes • Japanese 5S for inventory management • Personal forecasting
  • 16. Conclusions and Limitatations • Conclusion • Big bazaar moving away from outsourced good to internal production • Big bazaar looking at long term efficiency rather than responsiveness • Spencer's looking at responsiveness and looking at getting its forecast's right • Limitations • Lack of more data restricted for looking at the seasonal variation • Results cannot be generalized to the complete industry due to 95% of it being un organized.
  • 17. Probable effects of FDI Norms • Spur of competition • Increased outsourcing of goods from India • Employment of farmers and other small producers? • Overall efficiency increase?
  • 18. Thank you Happy shopping