1. Touching Lives, Improving Life.
SUBMITTED BY –
DEBASHIS MONDAL (MBA)

2. Parent Company
-
Procter and Gamble (P&G)
Founded in
-
1837
Category
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Consumer Products (FMCG)
Tagline
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Touching lives, improving life
Brands Portfolio
-
Moreover 300 brands worldwide
USP
-
Business experience over 170 years
& spread over 180 countries.

3. P&G touches people’s lives
over two billion times every day !

4.  What
is SWOT analysis ?
SWOT analysis is a look at a company’s strengths, weaknesses,
opportunities, and threats, and is a scientific way to gain a detailed and
thorough perspective on a company and its future.
Components of SWOT analysis –
INTERNAL – Strengths & Weaknesses of a firm
EXTERNAL – Opportunities & Threats of a firm
Importance –
SWOT analysis helps to make business plan & strategies for future.

5.  The company is valued at $191.47 billion on the market.
 P&G has over 300 brands globally which are available in
over 180 countries.
 It has around 25 brands have annual sales over
a billion dollars.
 Over 125,000 people are employed in P&G globally.
 Many of P&G’s products are considered non-cyclical

6.  Offers multiple products in each category along with
more than one brand.
 Gross Profit Margin is 15 Times the Industry average.
 Tightly integrated with the largest retailers in the US and
around the world.
 P & G invests every year about $2 billion in its
research and development .

7. 
P & G are losing their market share rapidly. In online media
leadership and presence P & G is lagging behind.
 The beauty and health products by P & G are
mostly for women.
 P & G does not make and offer any private label products
for the retail customers.

8.  Fake products sold under the name of P&G brands.
 Its products have stiff competition from big domestic
players and international brands.

9. 
Tap rural markets and increase penetration in urban areas.
 The exponential growth of the middle class in
emerging markets such as China and India.
 An opportunity for P & G is health and beauty products
for men.

10.  The online social networks and internet marketing
techniques is also an opportunity for P & G.
 Going Green/Eco Friendly.

11.  There is a cut throat competition in the fast moving
consumer's good markets today.
 In the market many substitutes are available for
P & G products at cheaper prices.
 The private label growth is also a serious threat to
the P & G's market share.

12.  Due to recession, the consumer spending has
decreased globally.

Raw materials are increasing so cost to the company
is increasing.

13. Some of the major competitor of P&G –