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COMPETITIVE INTELLIGENCE & KNOWLEDGE MANAGEMENTMarcus Evans Conference 2010,[object Object],Guy Debaux,[object Object],COFACE, Marketing & CompetitiveIntelligence,[object Object],gdebaux@yahoo.fr,[object Object],Theseslidesreflecttheirauthor’s position and hisresearch, theyneitherreflect the practices nor the positions of Coface.   ,[object Object],Copyright Guy Debaux 2010,[object Object]
Competitive Intelligence in a  multi Business Lines & cross-cultural corporate,[object Object],4 BLs,[object Object],120 subs or branches in 67 countries and 224 cities,[object Object],6 600 staffs,[object Object],COFACE’sRanking in 2009:,[object Object],[object Object]
 Gestion créances: #2
 Assurance Crédit: #3
 Factoring: #7Total 2009,[object Object],€1.5 bn,[object Object],Copyright Guy Debaux 2010,[object Object],[object Object]
RM & Information
Factoring
CreditInsurance4 Global markets, more than 100 keycompetitors, somedozens of countries to monitor,[object Object]
Competitive Intelligence at Coface: what  do I do, and how do I do it…,[object Object],Copyright Guy Debaux 2010,[object Object]
MARKETS STRATEGY,[object Object],Competitive Intelligence: deliverables,[object Object],Processes: what, where, who, how? ,[object Object],Marketssizing & playersranking / BL,[object Object],Players’ strategicpositioning per BL,[object Object],Marketing reporting (bottom-up statsdashboards etc.),[object Object],Countries of Opportunity,[object Object],Prospective 2015 reports ,[object Object],BUSINESS DEVELOPMENT,[object Object],Global Marketing Plan ,[object Object],Acquisitions & Partnerships,[object Object],Involved in devtprojects (new products etc.),[object Object],QuarterlyCompetitors Watch (EXEC),[object Object],COMPETITIVE INTELLIGENCE          & KM,[object Object],Email_alerts to all/many/specialized/few,[object Object],To organizespecific meetings (COEs per BL…),[object Object],To capitalize on specificplatform(s): base Notes, OCS, Blog.,[object Object],Copyright Guy Debaux 2010,[object Object]
CompetitiveIntelligence’sdeliverables: processes & people,[object Object],Copyright Guy Debaux 2010,[object Object]
The CI’s team & workingmethods,[object Object],[object Object]
I spot competences and appetencies WorldWide
I involve people, whatever their position and role
I provoke them by putting stakes and What if questions                     in my messages
I select my addresses for email messages (from few to all)
I limit my messages volume: neither saturate, nor get forgotten

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Competitive intelligence and Knowledge Management (Coface) Guy Debaux, Marcus Evans Conference 2010