2. Mise en scene
The mise en scene shows a close- Cold spots are a common
up of male protagonist with only type of haunting type of
half his face in the foreground, haunting activity and is
while in the background are the actually the ghost
film details and smoke in which attempting to manifest. Due
another face appears from. This to the face seen in this
mise en scene clearly suggests potential ‘wind’, the poster
that the genre of the film is does follow these
horror due to the close-up of the conventions which will adds
male character as it allows us to familiarity to the viewer.
see his feared facial expression. There is minimal text which
One could argue that the smoke pushes the main focus of
is in fact a vivid wind which is not the poster onto the main
only a film convention but a real- male character showing he
life ghost encounter story will play a significant role in
convention. the movie.

3. Text + Font
There is minimal text on the poster and only the
crucial details such as the film title, release date,
actor’s name and tag line are featured on the poster.
The tag line is “Do you believe in ghosts?” which
suggests that the figure in the background is in fact a
ghost.
There is a consistent design on the text as you can
see a rugged line that looks like it has almost been
scratched on the film title, release date, tag line and
actor’s name. This gives continuity throughout the
whole poster and builds a strong brand identity for
the film.

4. Facial Expression
The majority of the poster is taken The second facial expression is more subtle and
up by the male protagonist’s therefore more profound for the viewer to realise.
incomplete face as you can only This facial expression looks like that of a woman
see just over half of it. This was who is screaming perhaps. One could argue that
done deliberately and for an this is the figure of a dead ghost who is sticking
effective reason as it raises around to haunt people due to her frightening
questions and suspicions from the expression. The fact the film title is smudged in this
viewer, ultimately asking “why face could imply that this in fact is the face of the
didn’t they show his full face?” Woman in Black. Also, both faces present on this
From my personal spectator view, I poster are cut off and therefore only half is
assumed that the lead male could showing. This common feature on both characters
have a facial disfigurement of shows that there is some kind of connection
some sort, hence why part of his between both these characters. Both characters
face is concealed and this could be also make direct audience address by having
revealed later on in the film as a extraordinary considering half of the characters in
twist. the poster are eyeless!

5. Colour Scheme
The colour scheme within this poster is very basic.
There is largely the colour grey used throughout
the poster but just in different shades, along with
the additional colour of white. This basic colour
scheme is in strong connection with the 1800’s
time period the film is set in because people’s
clothes for example would’ve been very plain and
most likely either black or grey.