This presentation will give you the brief about the company and their history.

1. R.S.AGARWAL
n
R.S. GOENKA
EMAMI LTD
PRESENTED BY:
DEBDEEP LAHIRI
ASESH MANDAL

2. CONTENTS
• Introduction
• History
• Entrepreneurship Characteristics
• Company Details
• Mergers and acquisitions
• Future Prospect
• Conclusion
• Reference

3. INTRODUCTION
 Emami Limited is an Indian producer of fast moving consumer
goods (FMCG), such as cosmetics and health and baby
products. The company is based in Kolkata.
 Founded in 1974 & founders are Mr. R S Agarwal and Mr. R S
Goenka (Joint Chairman).

4. HISTORY
 Mr. R.S. Agarwal and Mr. R.S. Goenka set up Kemco Chemicals,
an Ayurvedic medicine and cosmetic manufacturing unit in
Kolkata in 1974 with a meager amount of Rs. 20,000.
 They started their operation 60 Sq ft space in a godown.
 In the early days the two friends used to go around places and
sell their cosmetics from shop to shop. They piled their goods
on hand pulled rickshaws and went on distribution.
 Launched their first flagship brand Boroplus Antiseptic Cream
under the Himani umbrella in 1984.

5. Contd…
 The next flagship brand of the company Navratna Cool
Oil came in the nineties under the Himani Umbrella.
 In 1995, Kemco Chemicals, the partnership firm was
converted into a Public Limited Company under the
name and style of Emami Ltd.
 In 2005 Emami created a marketing history in India by
launching Fair and Handsome, the first fairness cream for
men.

6. ENTREPRENEURSHIP
CHARACTERISTICS
 Risk taking
 Goal orientation
 Responds positively to challenge
 Creativity
 Decision making ability
 Leadership

7. COMPANY DETAILS
 With an aggregate group turnover of about Rs 3700 crore the
group has business interests in FMCG, paper , writing
instruments, edible oil and cultivation, bio-diesel, hospitals,
contemporary art, pharmacy, cement, real estate and retail.
 Emami covers all the states with 29 depots across India.
 The domestic sales and distribution division directly covers
4.20 lac outlets all across the country along with an additional
2100 modern retail outlets. Emami’s products reach out to
nearly 30 lac retail outlets across India through 2500
distributors.

8. CONTD…
 Emami’s quality products not only have a pan India presence,
but also have a deep imprint in over 60 countries across the
world including GCC, UK, Sri Lanka, Bangladesh, Nepal, African
and the CIS countries. Emami Limited has two subsidiary
companies Emami UK Limited in London and Emami
International FZE in UAE.
 The company has ultra modern manufacturing facilities at
Kolkata (West Bengal), Abhoypur and Amingaon (Assam),
Panthnagar, Baddi (Himachal Pradesh), Dongri, Silvassa, Vapi.

10. Contd…
 These are the products of Emami…
 Baby Massage Oil
 Boroplus Antiseptic Cream
 Boroplus Prickly Heat Powder
 Fair and Handsome
 Hair Life
 Himani Fast Relief
 Malai Kesar Cold Cream
 Mentho Plus
 Navaratna Cool Talc
 Navaratna Oil
 Navaratna Lite
 Navaratna Extra Thanda
 Sonachandi Amritprash
 Sonachandi Chyawanprash

11. MERGERS AND ACQUISITIONS
o In 1978, Himani Ltd.
o In 2006, J B Marketing & Finance Ltd., the erstwhile marketing
company of the Emami Group merged with Emami Ltd.
o Emami Limited with an investment of Rs 700 crore has
acquired major stake in Zandu Pharmaceuticals Works Ltd.
o Emami Group has also acquired Lakhi Bilas (West Bengal local
brand), Kings & Co. and M Bhattacharya the oldest
homeopathy company in India.
“The biggest hallmark of a
businessman is to read the
minds of those he is dealing
with”

12. FUTURE PROSPECT
• Revenue of Rs. 5 billion annually.
• Present in 60 counties.
• Looking for operation in Africa and Middle East.
• No international acquisitions.

13. CONCLUSION
 Today, Emami Limited is led by Mr. R S Agarwal and Mr. R S
Goenka with the help of the second generation Promoter
Directors from the two families. Qualified and dedicated set of
professionals run the day to day operations of the company.
 Forbes Asia 2011, has ranked Mr RS Agarwal and Mr RS
Goenka among the 100 richest Indians.
“Our mantra has been
distinctiveness , differentiation and
innovation. That has been the key
to all of Emami’s success over the
years.”

14. REFERENCE
www.emamiltd.in
www.wikipedia.org
IIFL