2. The Numbers LinkedIn 70+ million users Facebook 400 million active users, HALF log on every day Twitter Over 105 million registered users
3. Who is Online? 46% of American adult Internet users have a profile on an online social network site 61% of people with online profiles have annual household incomes of more than $50,000 45% of people with online profiles are college graduates 54% female, 46% male 28% use social networking to make new business or professional contacts and/or promote themselves or their work ~ Pew Internet & American Life Project Survey
4. Who’s Online? Income at least $75,000 Twitter 30% Facebook 33% LinkedIn 46% Google Ad Planner Data, April 2010
5. Who’s Online? At least 35 years old Twitter 62% Facebook 62% LinkedIn 77% Google Ad Planner Data, April 2010
6. Who’s Online? Bachelor Degree or Higher Twitter 30% Facebook 26% LinkedIn 52% Google Ad Planner Data, April 2010
9. Tips & Techniques Don’t be one-dimensional Be a resource Combine professional & personal posts Don’t let people forget you Grammar, spelling and punctuation DO count! Do not ever lie, swear, tell bad jokes and so on Watch posting too much religion or politics Do not ever post something you don’t want “someone” else to see Remember that nothing is totally private
10. Research your options Set-up account User name Profile/Bio Photo Find friends and associates Lurk to get used to format Start posting! Getting Started!
ADD VALUEQuality vs. Quantity – don’t over-message or have too many friendsIn Twitter, thank those who retweet youDon’t have multiple “tweets” for one messageBe professional – good grammar and punctuationYou never know who will read your messageKey is to build relationshipsPosition yourself as an expert
Options: why are you doing this? Any specialty groups you could join?Intuitive user name, not something made up that most people won’t knowAs much profile and bio information as possible – SHOW why they should get to know youCurrent photo – preview how it will lookResearch friends; don’t accept everyonePlan your strategy, including how much time per day/week you’ll spend updating, reading and so on. Can be addictive!Continue to look for new and better resourcesRemember that this is only ONE resource that you should be using for promoting your business or self
Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesn’t make sense.Research appropriate groups to join.
Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesn’t make sense.Research appropriate groups to join.
Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private – carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private – carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
Only see my posts, not posts from people I followCan be made private, but less flexible than FacebookReply to someone Tweet – but others can seeRetweet – “forwarding” someone’s Tweet to your followersDirect message = private communicationHashtag (#) – grouping of tweets about subjectShorten URLs to post
