Taking The Next Steps
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This document discusses using social media platforms like LinkedIn, Facebook, and Twitter for professional networking and marketing purposes. It provides statistics on the user bases of these platforms and gives tips for using each one effectively. Some of the key tips include always maintaining a professional online presence, focusing on building relationships, regularly posting to maintain visibility, and being consistent across platforms. The document advocates sticking with social media marketing over time to see results and adapting to new trends.
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Taking The Next Steps
- 1. Taking the next steps You’re Online…Now What?
- 2. The numbers LinkedIn 60+ million users Average user: 41+ years old, AHI over$100,000 Facebook 400 million active users, HALF log on every day Fastest growing demographic: 35+ years old Twitter Over 50 million Tweets per day 40% of users earn more than $50,000 per year
- 3. The numbers YouTube 71 million unique users each month 75% of Americans watched online video last month Digg 49% of users are over 35 years old 32% earn more than $100,000 Others include: flickr, StumbleUpon, reddit, del.icio.us and hundreds more!
- 4. Some basics - linkedin
- 5. Some basics - linkedin
- 6. Some basics - facebook What you type here goes to all Friends…or just those you select. Photos Videos Event Link
- 7. Some basics - facebook Wall-to-Wall Message
- 8. Some basics - twitter
- 9. Get connected - linkedin
- 10. Get connected - facebook
- 11. Get connected - twitter
- 12. Tip #1 Always Always ALWAYS Be Professional!
- 13. Grammar, spelling and punctuation DO count! Do not ever lie, swear, tell bad jokes and so on Watch posting too much religion or politics Do not ever post something you don’t want “someone” else to see Remember that nothing is totally private
- 14. Tip #2 Relationships Relationships RELATIONSHIPS!
- 15. Don’t be one-dimensional Be a resource Be an expert
- 16. Combine personal AND professional posts
- 17. Tip #3 Repetition Repetition REPETITION!
- 18. Once you start…don’t stop! Don’t let people forget you
- 19. Tip #4 Location Location LOCATION!
- 20. www.twitter.com/debkrier www.facebook.com/deb.krier www.linkedin.com/in/deborahkrier Skype: deb.krier
- 21. Tip #5 Know me Like me WORK WITH ME!
- 23. Resources - hootsuite Twitter Feed Facebook Feed LinkedIn Feed
- 26. Next step - blogging
- 27. Even more….
- 28. Think it’s just a trend?
- 29. Poor planning =
- 30. Good planning =
- 31. Final thoughts Don’t expect immediate results Stick with it Make sure your messages are consistent across all marketing efforts Look for new trends and options Choose what works for your audience, NOT you You get out of it what you put into it HAVE FUN!