Deborah Smith is a certified LinkedIn instructor who provides public and private training on developing strategies for LinkedIn, Facebook, Twitter, and other social media platforms. The document discusses the basics of using LinkedIn, including optimizing profiles, building connections strategically through groups and invitations, researching jobs and companies, and using advanced search techniques. It emphasizes completing and optimizing the profile, growing a quality network, becoming a visible contributor to gain notice, and connecting with the instructor for additional help.

1. Fundamentals
Deborah Smith is a certified LinkedIn Instructor who has conducted LinkedIn Training
Workshops for major Law Firms, Banks, Universities and Industry organizations. As a
sought after Social Media professional, Deborah provides public and private training,
consulting and coaching on developing winning strategies and tactics for Blogs,
Facebook, Twitter and LinkedIn.

2. The Different Cultures of Social Media
Platforms
Myspace = Rock Concert
YouTube = Time Square
Facebook = Pub
Twitter = Dinner Party
Pinterest = Scrap Book Party
LinkedIn = Trade Show
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3. Today’s Agenda
• Why LinkedIn and The Basics
• Navigating LinkedIn
• Profiles – Development/Optimization
• Network Building– Big vs. Small, Strategic
Approach
• Connecting through Groups
• Researching Job Opportunities and Companies
• Advanced Search Techniques
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4. Why Linkedin?
February 2012: Forbes Magazine Reported a huge jump in revenues
from LinkedIn’s recruiting services making the company the fastest
growing public provider of corporate recruiting solutions.
Majority of HR Professionals and Recruiters report LinkedIn as their
#1 solution for recruiting passive job seekers.
What kind of first impression are you making?
Recruiters Use Google to Source Leads.
Google loves LinkedIn Profiles.
LinkedIn is becoming more and more accepted as a means to
connect professionally.
Are you accessible?
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5. The Basics: Your Network
The Connection Tiers
First Tier Connections
One to One Connection
Second Tier Connections
All of the Connections of Your 1st
Tier Connections
Third Tier Connections
All of your 2nd tier’s connections,
connections
What this means for me: My Network of 4,846 Connections links me to 15,652,357+
professionals.
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6. Navigating
LinkedIn
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7. Change Your
The LinkedIn Home Page Settings
Main Advanced
Navigation Search
Status People you
Updates may want to
connect
with
News:
Great for
Update
content
Updates
from your
connections
Who has
viewed
your profile
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8. More Home Page
Don’t Forget the More Tab:
Answers
Learning Center
Reading List
Events
Blog Link
Applications Directory
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9. Settings You Get There
from Here
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10. Who can see your activity feed?
Everyone
Your Network
Your Connections
Only You
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11. Do You Want to Be Anonymous?
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12. Who Can See Your Connections?
You can
choose to
show or
hide your
connections
but users
will always
be able to
see any
shared
connections
.
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13. What Info Do You Want Non-LinkedIn Users
to See?
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14. Profile
Development
Your First Impression
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15. The LinkedIn Profile
Your First Impression
Not a resume,
Keep it Conversational
How Can You Help The Person
Reading Your Profile?
Focus on KEYWORDS that
employers, customers, clients
would use.
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16. Optimizing Your Profile
Headshot, close up,
looking out
Most important
keywords. Do not
make them too
broad.
Convert profile
to .pdf format,
print profile or
download vCard
You Can Now Post City and State into Outlook (1st
connections
only)
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17. Profile - Top Area
Summary of information from
Down Below
Web site(s)
- You get 3 Web URL’s
- Company Web site
- Sub-pages
- Blog
- Customize the Label
Twitter Name/LINK
Create a Personalized Public
Profile URL
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18. Summary and Specialties
(Keywords)
Summary Section
2,000 characters allowed (2/3 page)
– Official Info about the company
– Company specialties – products, services,
industries, geographies
– Territories serviced
– Info about you and your role
– What makes you special?
Specialties Subsection
– 500 characters available
– List keywords using commas and/or
bullets (ACRONYMS are OK)
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19. Recommendations Add Credibility
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20. Additional Information
• Interests
– What you do when not working
– Keep it simple
– 1,000 Characters, Commas are KEY
• Groups and Associations
– List both the name AND the ACRONYM
– 1,000 Characters, Commas are KEY
• Honors, Awards, Certifications
– Not critical to have it completed
– Good place for business awards
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22. Building Your Connections
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23. Quantity vs. Quality
• Why a Big Network?
– Larger pool of 2nd and 3rd Tier Connections
– A greater chance of having a common connection
– More respect, sought after
– Best for Sales, Recruiting, Job Seekers, Prospecting
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24. Beware of LinkedIn’s “Gotcha’s”
LinkedIn gives you 3,000 Invitations
Lifetime supply
“I Don’t Know” – the Dreaded IDK
5 IDK’s restricts your account!
Account Restricted?
E-Mail
customer_service@linkedin.com
• Request re-instatement

25. Messaging Options
• Tier 1: (Directly Connected)
• Tier 2 and Tier 3:
– Invite to Connect First – Send message with request
– Introductions – A request to be introduced (2’S only)
• InMails – Contact anyone directly (Paid Accounts only)
• Messages can be sent between group members
• Other Options:
– E-Mail Addresses – Often displayed in profile
– URL look-up - Often displayed in profile
– The Phone – Often displayed in profile
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26. Invitation Best Practices
• Only Invite people already on LinkedIn!
• Already have a network of connections
• Craft a unique message to each person
• Reference something specific in profile or how
you met
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27. Inviting from a Profile
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28. Inviting Connection
“We’ve done business
together” or
Pick a Group that the
recipient will look favorably
upon
(single) I am interested in connecting our networks . If I can help
you in any way out here on LinkedIn or elsewhere, I would be more
than pleased to do so. Please accept my invitation.
Always write
If you don’t agree, please archive my invitation and don’t IDK me.
“custom text”
Thanks
David Reingold dreingold@strategygroupinternational.com
www.davidreingold.com
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29. Organizing Your Connections with Tags
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30. Making Connections Through Groups
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31. Introductions and Welcome Messages
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32. Establishing Yourself as an Expert
Add Value in a Very Visible Way on a Regular Basis
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33. Job Searching and Research
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34. Searching Jobs on LinkedIn
Use Advanced
Search
Search Under
Keywords
Location
LinkedIn will
indentify your
contacts that are
connected to the
job poster.
Ask for an
introduction.

35. Researching Companies
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36. Following Companies
Choose
what
notifications
to receive &
when
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37. Using Advanced Search Techniques
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38. Searching – Advanced Search Screen
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39. Search HR Professionals for Specific
Industries and Companies
Search HR AND
“Human Resources”
Industry:
Pharmaceuticals
Results will provide
leads for you to
investigate. Join the
groups that these
individuals are members
of.

40. Save Searches
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42. Getting More Help
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43. Your Next Steps
1. Complete and Optimize Your Profile
2. Build Your Network of Connections
3. Become Highly Visible Contributor, Be Helpful, Get
Noticed
4. Add Your LinkedIn URL to your Email Signature and
Business Cards
5. And…connect with Me. 
http://www.linkedin.com/in/deborahleesmith
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44. Deborah Smith
Social Media Consulting
Facebook.com/SocialMedia4Business
Linkedin.com/in/deborahleesmith
For Tips on using Social Media subscribe to
my blog
www.DeborahLSmith.com
732-966-7450
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