An introduction to Audience and Representation using the Super Bowl

1. Media Matters
Year 12 Media 2012

2. Your diet?

3. Your Media Diet?

4. Your Media Diet
• What did you watch, listen to, play, create, tweet,
put in an FB update etc during the holidays?
• What percentage of the day do you reckon you
spent on different types of media ?
• Was your media consumption different because it
was the holidays? How?
• What movies did you see and/or enjoy?
• What did you watch regularly on TV?
• What is YOUR opinion about how to achieve a
balanced media diet ?

5. The Media
By Dan Holten http://www.flickr.com/photos/danholton/

6. Audience

7. The Super bowl
• 111 million: last year’s average U.S. TV audience, the largest in
U.S. TV history. It could hit 113 million viewers this year,
according to an unscientific poll by Media Life
• $4 million: price of the most-expensive advertisement
according to Reuters
• $3.5 million: for a 30-second ad, on average, up from $3 million
last year
From Mashable.com
http://mashable.com/2012/02/04/super-bowl-2012-by-the-numbers/?WT.mc_id=obinsite
From Twitter: The highest Tweets per second #SuperBowl came at
the end of the game: 12,233 2nd highest was Madonna's
performance:10,245

8. Representation – the Chrysler Ad
• Why did they choose Clint
Eastwood to front this
ad?
• What representations of
Americans can be seen in
this ad? Give really
specific examples of what
you SEE and what you
HEAR
• Why were conservative
Americans not happy
with Clint doing this ad?
Read an Article about this here