Key analytics for Concourse student newspaper summer 2014.

1. Online Summer Breakdown
Compiled by Adam

2. • All data correct as of 14th September.
• Data compiled lists all published articles on Concourse Online between 06/06/2014 (the date
of the first article published in June, the “beginning of summer”) and 14/09/2014.
• Data taken from publically available stats on Concourse’s WordPress.
• For the sake of data management, all articles have been broken down into one of seven
broad categories, based on content:
o Feature
o News
o Culture
o Review
o Fiction
o Anniversary
o Graduation
• Since view count is cumulative, an accurate number of readers per day could not be acquired.

3. Category Article Count Total Views*
Feature 28 articles 7886
News 27 articles 7517
Review 23 articles 5050
Anniversary 15 articles 2998
Culture 4 articles 1082
Graduation 3 articles 726
Fiction 3 articles 371
TOTAL 103 articles 25,630
Article Breakdown
* correct as of 14/09

4. Culture
Graduation
Fiction
Share of output
Feature
NewsReviews
Anniversary

5. Output vs. views
0
5
10
15
20
25
30
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
News
Feature
Reviews
Anniversary
Culture
Graduation
Fiction
Number of views
Numberofarticles

6. Article Author Category Date Views*
The dos and don'ts of every Keele student Samantha Rock Feature 10 Sep 1207
Keele ranked #1 UK university for student
satisfaction
Carrie Hodgkins News 12 Aug 672
100 new houses to be built between Keele and
Silverdale despite 97 letters of objection
Carrie Hodgkins News 07 Aug 659
#KeeleGraduation breaks Keele hashtag record Declan Carey Anniversary 21 Jul 569
Bonnets and Bindis: The dangers of cultural
appropriation
Hannah Lovatt Feature 10 Aug 555
Volume 2 Issue 1: 50th Anniversary & Graduation
Special
Natalie Emma Ilsley Anniversary 19 Jul 499
Hotel hell: new building proposal causes online stir Carrie Hodgkins News 30 Aug 471
Why you should get involved with Keele
University’s newspaper Concourse
Natalie Emma Ilsley Feature 14 Aug 442
John Watson Memorial Concert Announced Declan Carey News 10 Jul 383
Potteries' athletes ensure an England victory in
Commonwealth Games, picking up bronze...
Carrie Hodgkins News 06 Aug 373
* correct as of 14/09
Top 10 Most Viewed Articles

7. Top 10 contributors
Of the 40 writers who contributed to Concourse between 06/06 and 14/09, the
Top 10 are...
Contributor Number of Articles Total Views*
Carrie Hodgkins 12 3879
Natalie Emma Ilsley 13 3314
Declan Carey 10 2593
Oliver Hackett-Watson 9 2027
Greg Keenan 7 1660
Samantha Rock 1 1207
Hugo Driscoll 3 889
Alice Lester 3 861
Callum Dawson 3 720
Sahil Gufar 3 704
TOTAL 64 17,854
* correct as of 14/09

8. Articles by the Top 10 contributors
accounted for 62% of all articles...62%
... and 70% of all views. 70%
Top 10 contributors

9. Type of Feature Article Count Total Views*
Culture 26 articles 2363
Concourse 25 articles 1730
Keele 24 articles 1891
Mental Health 16 articles 1033
Extra curricular 4 articles 483
World 3 articles 272
Society 3 articles 114
* correct as of 14/09
Feature breakdown
To try and comprehensively break down feature articles, all 28 were placed into one
of 7 categories:

10. Type of News Article Count Total Views*
Keele 12 articles 3443
Local (Newcastle / Stoke) 5 articles 1656
National 8 articles 1889
International 2 articles 529
* correct as of 14/09
News breakdown

11. Type of Review Article Count Total Views*
Film 15 articles 3206
Music 8 articles 1844
* correct as of 14/09
Reviews breakdown
REVIEW VIEW COUNT WORLDWIDE BOX OFFICE ROTTEN TOMATOES SCORE
Guardians of the Galaxy 291 $611,526,000 92%
The Expendables 3 278 $38,265,000 33%
Hercules 275 $210,229,000 60%
Dawn of the Planet of the Apes 270 $658,104,357 90%
Boyhood 249 $30,783,000 99%
How to Train Your Dragon 2 235 $605,916,000 92%
The Double 235 $200,406 82%
Under the Skin 233 $2,614,251 86%
The Raid 2 211 $2,627,209 79%
Divergent (2014) 196 $274,945,239 41%

12. Notes & observations
• Concourse’s increased activity over the summer is
reflected in its view count. Activity had declined before
summer, with only 5 articles published during May,
accruing a total so far of 592 views, and no single
article receiving over 150 views.
• The most popular articles tend to be Keele or local
news and general interest features.
• Feature article view numbers are heavily skewed by
one article (with 1,200+ views); if this article is factored
out, Feature articles had 6,679 total views.
• Most popular news stories tend to be Keele or local
based stories; national stories concerning education
are also popular.

13. • Anniversary articles were popular; does this
suggest a general interest in Keele history?
• Reviews of critically well-received blockbuster
films are more popular than indie films.
• Reviews of unknown / not well-known artists
tend to be more popular than big acts.
• Only 5 articles failed to break
100 views!