A typical of Indonesia Mobile Users

1. Subject
Year
: Mobile Users In Indonesia
: 2013

2. Overview
With number of population to 240 Million with 220
Mio Mobile Users Indonesia is Potential market for
mobile manufactures to win the mobile niche in
Indonesia
Source Mobile Monday 2012

3. Overview
Nielsen survey Smartphone users in Indonesia Growth
Potentially in 2012 and predicted will growing to 50%
Mobile Consumers Market
91% Own
9%
Mobile Phone
78% Capable
13%
38%
Internet
Smartphone
Internet Capable Mobile But Not
Smartphone
Non Internet Capable Mobile
No Mobile Phone
40%
Base: Digital Consumer Report 2011, Online Indonesian 15+ (n= 2,062)

4. Overview
Mobile Ownership Trends, by Urbanicity
Urban
64%
67%
51%
Rural
71%
55%
45%
2010
2011
2012
N=3000
N=3000
N=3000

5. Matrix Consumers Chose Mobile Handset
Low End
VS
Premium
Price
Design
Capability
Feature
Content
Applicatio
n
Graphic
Connectiv
ity
Product
Variety
Games
Processin
g
Brands
Value
LOW PRICE
PREMIUM PRICE
In the low market Class, Consumers chose smartphone because the price is cheaper but
rich content, even Only Shortcut icon).

6. ACROSS THE MOBILE
MARKET

7. Level of Mobile Manufactures
Awareness
Tier 2
Tier 1
 Samsung
 Apple
 Blackberry
 HTC
Mature
 Nokia
 HTC
 LG
 Nexian
Young
Tier 3
 Mito
 Cross
Beginner
This Positioning is also supported by Focus in Youth Area, even LG also put
their products in Various Market.
* Dony Munaf, Head of Marketing Communication, LG Mobile Communiations Indonesia (Detik.com)

8. Mobile Share
Mobile Manufacturer Share in Indonesia 2012
2%
1%
1%
1%
7%
Manufactures Share in 2012
2%
Nokia
Blackberry
5%
Samsung
41%
Nexian
Sonny Erricsson
7%
Cross
Apple
LG
Motorola
7%
Dopot
HTC
Others*
9%
17%
Source Nielsen 2012 (http://megapasar.com/2012/04/12/lg-akui-tidak-siap-garap-pasar-ponsel-di-indonesia/)

9. Winning
the Mobile Consumers Heart

10. This Improvement also contributed by . . .
Mobile Handset Migration
Hi
Feature Phone
Rich Features
Smartphone
Feature Phone
Feature Smartphone
Feature Smartphone
Feature Smartphone
Rich Features
Smartphone
Feature Phone
2012
Low
2015
* Dony Munaf, Head of Marketing Communication, LG Mobile Communiations Indonesia (Detik.com)
Rich Smartphone

11. Handset Traffic Forecast
Based on Operating System

12. Who Are They ?

13. Personal Mobile Phone Access Most
Prevalent Among Young And Most
Educated
Percentage who report having a personal mobile phone
99%
89%
63%
72%
71%
55%
87%
78%
55%
41%
25%

14. Reported Smartphone
Ownership, by Age
26%
16%
13%
7%
2%
15-24
25-34
35-54
N=468
N=738
N=1285
55+
N=509
All ages 15+
N=3000

15. SMS and Text Messaging Most
Common Use of Mobile
Watched live television
5%
Rcvd. news reports by SMS from
other news organizations
7%
Sent or received an email
8%
Downloaded or used a mobile app
Downloaded and viewed a video clip
Rcvd. Info. by SMS from mobile
operator
Listened to radio
Sent a photo
Accessed the internet
Social networking site
SMS/Text messages
10%
14%
20%
22%
24%
27%
30%
97%
Base: Those who have a personal mobile phone N=2,083

16. Past Week Mobile
Activities, by Age
30+ (N=2203)
Watched live TV
Received SMS news…
Sent/received email
3%
7%
7%
8%
4%
Downloaded mobile app
Viewed video clip
12%
5%
5%
17%
24%
20%
21%
SMS info from mobile operator
Listened to radio
Sent photo
15%
12%
Access Internet
11%
Social networking
12%
SMS/Text
Under 30 (N=797)
31%
38%
46%
50%
95%
100%
Source : Gallup

17. Information Would Like to
Receive Through SMS Without
Any Cost To Individuals
77%
77%
53%
News headlines about
events in the country
Health Advice
52%
Information on Crop or News headlines about
food prices
world events
51%
Weather reports
48%
Sports Scores
Base: Those who have a personal mobile phone N=2,083
Source : Gallup

18. THANK YOU
Name
Email
Phone
: Deden Mulyana
: deden.mulyana@bigmobile.com
: 085890905899