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You deliver Paradise
Help customers to get there
the

Problem
Change
Disruptive change
www.flickr.com/photos/mwichary/3690887427
Compete for the
future, not just
the present
“Today’s customers are online
explorers, seeking out online ratings,
peer reviews, videos and in-depth
product details as they move through
the buying decision process.”
Move to tomorrow’s battleground
You feel like this?
You feel like this?
the

Solution
CHANGE
before you have to
CHANGE
“It is not the strongest
of the species that
survive, nor the most
intelligent, but rather
the one most
adaptable to change.”
- Charles Darwin
1809 - 1882
“If you don’t like
change, you’re
going to like
irrelevance even
less.”
- General Eric Shineseki,
Retired Chief of Staff, U.S. Army
Success is a journey
Key to success is alignment
think
dif erent
f
Re-think how you think
Thinking at 3 Time Horizons

Horizon 3
12 - 36 months
Horizon 2
6 - 12 months
Horizon 1
0 - 6 months
Get it right
www.flickr.com/photos/winemegup/3641912321
Party all night
Get it wrong

www.flickr.com/photos/roome/3390682853
Find 3 Take Aways

1. Simple
2. Creative
3. Actionable
25
See the world through new eyes
Think outside the box
See outside the box
What is your Growth Plan?

www.flickr.com/photos/12023825@N04/2898021822
OLD THINKING
X
NEW WORLD
=
FAIL
Overcoming barriers to change
Change
starts with

CHOICE
Prisoners of the past
“All failure is failure to
adapt, all success is
successful adaptation.”
- Max McKeown, Adaptability: The Art of
Winning In An Age of Uncertainty
Even elephants can learn
1

Develop a Winner’s Mindset

2

Create a Performance Culture

3

Focus on Execution
Question:

What are the
characteristics of Top
Sales Performers?
Rank in order of importance:
• Creativity
• Tenacity
• Integrity
• Curiosity
• Passion
• Empathy
Research found:

1. Empathy …to build rapport

2. Integrity …to build trust
3. Passion …to build interest
4. Creativity…to build the right solution

5. Tenacity …to close the deal
6. Curiosity …to build understanding
See through the eyes of the customer
Imagination
Take them here
Courage to close
Personal Accountability
Know
Anticipate
Catch every opportunity
Hate losing
You can’t teach an old dog new tricks
Change your thinking

www.flickr.com/photos/oriol_gascon/2172565951
The hard way
AND Thinking
AND Thinking
AND Thinking
AND Thinking

www.flickr.com/photos/thelastminute/4754410169
AND Thinking

www.flickr.com/photos/koffiemetkoek/238250538
Prisoners of our own thinking
Constraint-based thinking
Constraint-based thinking
Constraint-based thinking
Collective constraint-based thinking
Bring about the possible
Business Attitude

“Attitude is a choice, and its
available to all.”
“What actually separates
winners from losers isn’t
talent, its attitude.”
- Seth Godin
Sharpen your business attitude
Resilient Thinking
1

Develop a Winner’s Mindset

2

Create a Performance Culture

3

Focus on Execution
Question:

How would you describe your
Performance Culture today?
How would like to be able to
describe it tomorrow?
Are you a
completer?
Do-it-yourself mindset
You are accountable
Knock on every door
Always be prospecting
Get everybody on the same bus
Get the buses aligned
Take the right
people with you
Use subtitle persuasion
Creating a Culture of Performance

Leadership

S - Self
T - Team

Culture

P - People

•
•
•
•

Open to change
Future focused
Innovative
Resilient to challenges
•
•
•
•
•

Inspired
Engaged
Committed
Motivated
Energised

Team
Management
Systems™
Team
Leadership
Services™
Values-driven
Organisation
Tools

Performance

Results
1

Develop a Winner’s Mindset

2

Create a Performance Culture

3

Focus on Execution
Question:

What 3 things would deliver
maximum short-term results
(< 30 days) for your
business, your team or you?
Personal focus
Team focus
Future focused
Get ready for change
Strategic choices
Highly adaptable
Manage ambiguity
Sales Game Plan
Lead and they will…
Lead them one at a time
Lead them through the Buyer’s Journey

1

2

3
source: www.corporatevisions.com
Educate
Inspire
Create a sense of urgency
Recommended reading
What did sales winners do?*
1. Educated me with new ideas or perspectives
2. Collaborated with me
3. Persuaded me we would achieve results
4. Listened to me
5. Understood my needs
6. Helped me avoid potential pitfalls
7. Crafted a compelling solution
8. Depicted purchasing process accurately
9. Connected with me personally
10. Overall value from the company is superior to others
*What Sales Winners Do Differently, RAIN Group, 2013
Decision
Drivers
98
Price vs Value

Products

Services

Customer
Experience
Value = the Customer Experience
Value = the Customer Experience
Execute consistently
“When the rate of
change externally is
greater than the rate
of change internally,
you have a problem.”
- Jack Welch
External speed of change
Internal speed of change
1. An unparalleled opportunity

2. Yes you can (do it)
3. Now is the time to make it happen
David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FR)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com

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