coca cola vs dabur

1. BY : Dipanshusharma Divyankurkain Ajay kumar Ankitjain

3. THE COCA COLA FORMULA AND BRAND BOUGHT IN 1889 BY ASA CANDLER.

5. Its brand value at$70.45 billion .

7. THE COCA COLA COMPANY DEALS IN EVERY TYPE OF NON – ALCOHOLIC BEVERAGES.

11. PEOPLE –being a great place to work where people are inspired to be the best they can be

12. LEADERSHIP:”to courage to shape a better future

13. PASSION:”committed in heart and mind

15. Coke is affordable in all the countries

17. Financial position Company earn Revenue US$ 35.119 billion Total Operating income US$ 8.449 billion Net income US$ 11.809 billion Total assets scale up to US$ 72.921 billion

19. Juice drink

20. Soft drink

21. Sport drinks

22. Water

23. Tea & coffee

25. price Competitive pricing

26. PLACEArea served by coca cola is worldwide

28. Radio

29. Print

30. Public displays

32. Promotion tactics Sponsored tournament . English football tournament . NASCAR, the NBA, the Olympic Games the FIFA World Cups American Idol.

33. In the Philippines, it has a team in the Philippine Basketball Association, the PowerAde Tiger

34. Brand ambassadors

37. TARGET AUDIENCE COCA –COLA focus on every potential customer. Kids – Fond of Fruit Juice Teens – More experimental Youth – Experimental and more buying power Working People Housewives Elderly people

38. Travel Industry – Airlines, Railways and Local Transport Systems Recreational – Movie Theatres, Malls, Amusement Parks etc.

39. JUICE PRODUCT in INDIA MINUTE MAID : - orange apple Grapes nimbus fresh pulpy orange . MAAZA

41. Pepsi is often second to coke.

43. Market Share of Competitors

44. COMPARISON WITH GIANTS DABUR Real is a market leader Real market share is 35 % offers range of 9 juices Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate

45. Tropicana Pepsi Pepsi's Tropicana brand fruit juice has outpaced the fruit juices market in India. The company sources concentrates from Brazil. They come in Tetrapaks of one litre and Pepsi also markets sugar free diet Pepsi. Pepsi, in association with HLL have launched Lipton iced tea

46. Frooti Frooti from Parle Agro is the largest distributed fruit drink in India. It reaches more than 10 lakh retail outlets in up to class C towns The company's another revenue earning brand includes Bisleri water. It has a market share of 15% .

47. Coca cola Maaza & minute maid Coca Cola India. Over the years, Maaza has become synonymous with mango. The drink became a hit with successful advertisement campaigns like "Taaza mango, maaza mango,' and 'Botalmeinaam, maazahainnaam. It is available in 200 ml , 250 ml , 125 ml Tetrapak .

48. Strengths & Weakness of competitors

49. Competitive advantage Pinnacle on goodwill Diversification in each segment Range of product Leading brand

50. COMPETITIVE ADVANTAGEover DABUR EXPERIENCE in beverage segment . Brand image . Turnover . Marketing and Advertising strategy .

51. Swot analysis

53. Robust revenue.

55. Growing bottled water market .

58. Dependence on bottling partners