The Indian gaming industry is projected to reach Rs. 3,100 crore by 2014, growing at a compounded annual rate of 32% due to factors like a young population, rising disposable incomes, and increased broadband and 3G services. Rasna will enter the health drinks market by launching a glucose-based powder product under the brand "Rasna Glucose Plus" and aims to double its fast food chain "Devil's Workshop", focusing on rural markets at prices below Rs. 10. The Indian government began allocating 3G bandwidth on September 1st 2010, earning Rs. 51,000 crore, with operators like Bharti Airtel, RCOM, and Aircel each receiving licenses