2. What is Linked-In
LinkedIn is a free business social networking site
Users register to create a professional profile
Individuals can maintain a list of known business
contacts.
LinkedIn users can also invite anyone to join their list
of connections.
Individuals can search for :
• Jobs
• Business opportunities
• People to hire
3. HISTORY
Online social networks are Web sites where users
create personal profiles, search for "friends" or
"contacts," and create extensive networks of
connections.
LinkedIn was co-founded in May 2003 by Reid
Hoffman, Allen Blue, Jean-Luc Vaillant and
Konstantin Guericke.
The site was the brainchild of Hoffman and Guericke,
Stanford graduates who began planning their online
professional network in the late 1990s.
4. Linked-In
LinkedIn a unique social
network for business allows
organizations and individuals to
connect and communicate with
thousands of professionals in a
B2B and potentially B2C social
networking environment
5. Monthly Visitors Growth
Average users typically collect two or three dozen connections, while
a handful of "super users" have amassed as many as 34,000
6. Traffic rose 80246 percent from December 2003 to April 2010, making the site
the No. 1 online destination for professional networking.
7. How Stuff Works
Under this section following points will be described :
LinkedIn Profiles
LinkedIn Contacts
LinkedIn Connection
How LinkedIn is different
LinkedIn Users
LinkedIn Groups
8. LinkedIn Profile
Register yourself.
During registration, we'll be
asked for some basic personal
information: name, e-
mail address, location, current
employer and where you went
to college.
To fill your profile page, begin
by creating separate entries for
each of current and former jobs
- job title, employer, industry,
dates and a short description of
what the job entailed.
9. LinkedIn use all employment and education history later on to help us search
out former and current colleagues and classmates.
Doing Post-Graduation in London.
Passed from ABC School in 2005
Actor in Hollywood.
Passed from ABC School in 2005
Working in India.
Passed from ABC School in 2005
Working in America.
Passed from ABC School in 2005
These all are former classmates or
alumni
10. Created using sex and DOB information
Created using professional
details
11. LinkedIn Contacts
LinkedIn provides several
methods for searching out
contacts:
• Upload our e-mail contacts
• Colleague/Classmate search
• Name search
• Advanced search
12.
13. LinkedIn Connection
Three types of connections :
A contact network is built up consisting of their
direct connections,
The connections of each of their connections
(termed second-degree connections)
The connections of second-degree connections
(termed third-degree connections).
This can be used to gain an introduction to someone
a person wishes to know through a mutual contact.
15. Using Free account:
Find a direct connection who is connected to the
person you want to contact.
Send your direct connection an introduction
message asking that he forward it to his
connection.
“A” can connect to “C” using his connection “B”
16. Using Premium Accounts
InMail and OpenLink are both available only to
premium account holders who pay monthly or annual
subscription fees for the service.
17. How LinkedIn is Different
LinkedIn is designed solely for the purpose of
professional networking.
A LinkedIn profile page is essentially an online
resume.
LinkedIn recommends that all connections be viewed
as potential professional or personal references.
18. Continues…
LinkedIn focuses on individual & his accomplishments.
LinkedIn operates using a different business model than
most social networking sites. There are some Google ads
on LinkedIn, but no corporate sponsors or other
commercial ads as of yet.
19. How LinkedIn makes MONEY
Premium accounts
Posting job openings
Reference searches
Expedited customer service.
LinkedIn Corporate Solutions, a powerful tool for
recruiters and corporate headhunters.
20. What's LinkedIn Corporate Solutions
For a steep annual subscription fee (as high as
$100,000 to $250,000 for some companies),
LinkedIn Corporate Solutions supplies recruiters
and headhunters with enhanced search tools and
management software to find the most qualified
"passive candidates".
21. What we can’t do here:
Posting photos (other than our profile
photo).
Hosting a blog.
Embedding YouTube videos or playfully “poking”
friends
Personalizing the colors or layout of profile page
Searching for "single females/Males, age 25-30" in our
area.
22.
23. LinkedIn Users
The first is simply people looking to stay in
touch with former colleagues or classmates.
The second audience is active job-seekers
and job posters.
Also you can ask a question to your
network.
24. More Users . . .
Another audience is full-
time recruiters and
headhunters.
Salesmen can spend
thousands of dollars on
targeted business-to-
business sales lead lists.
Entrepreneurs can use
LinkedIn to search out
potential business partners,
clients and vendors
25. Searching Jobs
A/c to Keywords A/c to Desired Location
Result out according to
NETWORK PROXIMITY
26. Hiring
There's a search box on the Hiring and Recruiting page
where we can search for candidates using keywords.
Another way is to distribute a new job announcement
to our network.
Once some applications are received, through
LinkedIn, we could run a reference search (premium
account holders only).
27. Winding Up
But like all social networking sites, LinkedIn has the
potential to be nothing more than an amusing time-
waster, a way to gather your same old online friends
and connections on the latest Web 2.0 craze.
LinkedIn, however, is positioning itself as the place
where social networkers will go when they get serious
about networking.
28. IDEA BEHIND LINKEDIN
The idea is that all those Facebook-crazed college
kids will shift over to LinkedIn when real life comes
knocking at the door.
Kids connected via Facebook
Professionals
connected
via LinkedIn
Notes de l'éditeur
It can use Gmail or AOL e-mail account, to find all of our e-mail contacts . Using the employment education information from our profile page, LinkedIn will also show us all of our past and present colleagues or classmates who are members of the site . If we click on the "People" section of the LinkedIn Web site, we can conduct a name search An advanced search allows us to search for LinkedIn members using keywords, name, title, company, location and industry.
1. Your direct connection has the option of not forwarding the introduction. 2. If he chooses to forward it, the recipient has the option of not accepting the introduction. 3. If the introduction is accepted, it's not the same as joining a network. You'll still have to send that member an invitation asking him to join your network. That may require that he give you his e-mail address for confirmation.
1. InMail is LinkedIn's internal messaging system. It allows you to directly contact anyone on the LinkedIn network without an introduction. 2. OpenLink is a service that allows you to receive OpenLink messages from anyone on the LinkedIn network. The sender of the OpenLink message doesn't have to pay anything. 3. The advantage is that you can keep your e-mail address and other contact information private while opening yourself up to a wider range of contacts and connections.
Bullet 3: One should feel confident that all of his connections would give him a positive recommendation to a future employer or a kind introduction to other members of their network.
When a registered LinkedIn user adds his professional and educational experience to his profile page, he's adding his personal information to the ever-expanding LinkedIn professional database. A passive candidate is someone who already has a job and isn't actively looking for a new one.
Bullet 1 : The idea is that someday you might need to leverage the connections in your network to get a new job or find a sales lead. But for now, it's just fun to reconnect with old friends and coworkers and see what they've been up to. Bullet 2 : LinkedIn has an entire section of the web site devoted to “ Jobs and Hiring ”. It's free to search for jobs on LinkedIn, but it costs $145 to post a job listing (discounts are available for multiple listings). Bullet 3: Using LinkedIn answers someone starting a small business could ask for advice from other people in the same industry. Or you could use the LinkedIn Services page to find contractors and specialty workers who have been recommended by other LinkedIn users.
Bullet 1: LinkedIn is a boon for recruiters because it allows them to tap into a tremendous professional database with a simple Web interface. By subscribing to LinkedIn Corporate Services, recruiters get even more tools for finding the best candidates among LinkedIn's 15 million active members. Bullet 2: With LinkedIn, a salesman can search within his target industry for people who might be interested in his products, e ither by leveraging an introduction from their existing network, or by contacting directly through InMail, they can make their pitch directly to an inside contact.
The search results are divided into jobs that have been posted on LinkedIn and jobs that are posted on the Web. For example, LinkedIn tells us if the hiring manager for Acme, Inc. is only two degrees away from you in our network. That way we can use an introduction to contact the hiring manager directly, perhaps giving us an advantage over other applicants.
Bullet 1: We could also conduct an advanced people search with the keywords and industry experience we desire. Bullet 2: This is simply a message sent via LinkedIn to direct contacts asking if anyone can recommend someone for the open position at my company. Bullet 3: This is done to see what the applicant's former colleagues say about him or her. The reference search allows to search by company name and see who worked there during a specific time period.
