Tata Nano

MARKETING STRATEGY OF PRESENTED BY- Deepak Khandelwal Ankit Pandey Irfan Safi

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Specification ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Maruti 800 Tata Nano Engine 800 cc 623 cc Length 3.335 m 3.1 m Width 1.440 m 1.5 m Height 1.405 m 1.6 m Top speed 120 km/hr 90 km/hr Cost 2.25 Lakh (on road) 1.26 lakh (on road)

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Engine Options – Petrol, Diesel, Hybrid, Electric, Compressed Air Petrol Engine 2 cylinder petrol all aluminium Engine 624 cc Bosch multi-point fuel injection (mpfi) Variants Models Ex-showroom prices Nano Standard Rs 1,23,360 Nano Deluxe-Cx Rs 1,51,360 Nano luxury-Lx Rs 1,72,360 Diesel Engine Jointly developed with Diesel Engine specialist FEV 684 cc Smallest Common Rail Turbocharged Diesel engine

Vehicle Summary Body Type Hatchback Seating Capacity 4 Transmission 4 Speed Manual Suspension McPherson strut & Independent coil spring Brakes Front Disk, Rear Drum Kerb Weight 580 Kgs Fuel Tank 30 Litres Ground Clearance 180 mm Wheels 12 inch

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Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

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SWOT analysis STRENGTH Price, mileage, style, brand name, all weather vehicle, first innovation. WEAKNESS Fiber body, low suspension power, low engine capacity, light vehicle, not suitable for hilly areas, delay due to singur violation. OPPORTUNITY Bikers can be motivated, auto rickshaw & second hand market can be motivated. THREAT Other competitors (Honda, Maruti , Tara tiny) not eco-friendly, Govt. may come with new rule.

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Tata Nano

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