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Perception

•
•
T
TICS

Consumer Perception

Education
1 of 50
 
Presenting DeepaChandrasekar IIPM Gurgaon
Perception ,[object Object],[object Object]
Elements of Perception ,[object Object],[object Object],[object Object],[object Object]
Sensation ,[object Object],[object Object],[object Object]
Nose ,[object Object]
Eyes ,[object Object]
Skin ,[object Object]
Ears ,[object Object]
Mouth ,[object Object]
Absolute Threshold ,[object Object],[object Object],[object Object],[object Object]
Differential Threshold ,[object Object]
Marketing Applications of the J.N.D. ,[object Object],[object Object],[object Object]
Just noticable difference
Subliminal Perception ,[object Object],[object Object]
Aspects of Perception Selection Organisation Interpretation
Selection
Which one you will choose?
Which one you will choose?
Which one you will choose?
Selective Exposure ,[object Object],[object Object],[object Object],[object Object]
Selective Attention ,[object Object],[object Object]
Perceptual Defense ,[object Object]
Perceptual Blocking ,[object Object],[object Object],[object Object]
Perceptual Organisation ,[object Object],[object Object],[object Object],[object Object]
Perceptual Organization ,[object Object],[object Object],[object Object]
 
Perceptual Organisation ,[object Object],[object Object],[object Object],[object Object]
Perceptual Interpretation
Physical Appearances ,[object Object],[object Object],[object Object]
Stereotypes ,[object Object],[object Object]
First impressions ,[object Object],[object Object]
Jumping to Conclusions ,[object Object],[object Object]
Halo Effect ,[object Object],[object Object],[object Object]
Consumer Imagery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object]
Repositioning ,[object Object]
Positioning of services ,[object Object]
Positioning against Competition
Positioning Based on a Specific Benefit
Interesting Boring Easy going Strict Managerial Eco Consumer Behaviour brand Comparative economics
Perceptual Mapping ,[object Object]
Perceived Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perceived Quality ,[object Object],[object Object],[object Object],[object Object]
Price/Quality Relationship ,[object Object]
Conceptual Model of the Effects of Price, Brand Name, and Store Name on Perceived Value Objective Price Perception of Price Perceived Sacrifice Perceived Quality Perceived Value Willingness to Buy + + + + - Conceptual Relationship of Price Effect
Extended Conceptualization to Include Brand Name and Store Name Store Name Brand Name Perception of Store Perception of Brand + + Objective Price Perception of Price Perceived Sacrifice Perceived Quality Perceived Value Willingness to Buy + + + + - -
Perceived Risk ,[object Object]
Types of Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do Consumer Handle Risk? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Perception