Cadbury is a leading confectionery brand in India with a strong presence since 1948. It operates manufacturing facilities across India and has a large portfolio of chocolate and candy products led by its Cadbury Dairy Milk brand. The study analyzed Cadbury's market share in India, the factors influencing consumer loyalty and purchases. It found that Cadbury Dairy Milk is highly preferred due to its brand recognition, quality, and flavor. Availability and impulse purchases were also important factors for customers.

1. CADBURY INDIA Presented by : DEEPAK V. DODDAMANI MMS (Marketing), Roll no:11 B.V.I.M.S.R. Navi Mumbai

3. To understand Cadbury’s share in Indian confectionary market.

4. To analyze the strength of Cadbury in the chocolate segment.

7. Annual turnover: $ 50bn.

8. Business spread worldwide in 160 countries.

9. Employees : 1,40,000

13. 5 – Star

14. Perk

15. Celebrations

16. Temptations

17. Éclairs

18. Gems

19. Halls

20. Bubbaloo

21. Bournville

25. ANALYSIS 3) Which Cadbury chocolate do you purchase the most?

26. ANALYSIS 4) Other than cadbury? 5) Which pack size?

27. analysis 6) How frequently do you purchase Cadbury chocolates?

28. ANALYSIS 7) Impulse purchase ? 8) Availability?

29. ANALYSIS 9) Which of the factors affect your purchase?

30. analysis 10) How important are the factors ?

31. analysis 11) Will you stop buying Cadbury, if new brand appears in Market?

32. FINDINGS synonym for the word chocolates. Cadbury dairy milk (CDM) is flagship brand aiming to replace traditional gifting options like Mithais and dry-fruits All occasion item & targeted towards whole family Medium size is preferred. Small size packs targeted for rural market Brand loyalty towards Cadbury is very high Brand name, quality & flavor are most important factors

33. RECOMMENDATIONS Cadbury should bring out new products for health conscious people It should continue to promote itself as substitute to mithai Choco-biscuits should be introduced Should use Indian ads and avoid global ads in India Should consider attractive display or its own ‘Chocolate boutique’ (retail store). Special chocolates for Christmas should be introduced e.g. rum, champagne flavored New flavors like strawberry,orange,vanilla etc.

34. conclusion There is an immense scope for chocolate industry in India Indian chocolate industry is unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending Understanding consumer preferences and demands is the key to growth Pricing, quality , flavors and pack size are some of the important factors Economical distribution using proper supply chain management is necessity Brand loyalty should be maintained

35. thank you