Burlington Social Media Day tweetup presentation 6/30/2011 HOW TO...get more mileage from an existing website, using blogs, Google Profile/Places, Social Sharing, Linked In,, Email, Communities, Commenting, and Print Media.

1. #BTV
C IA L
S O media
DAY June 30, 2011
Presentation from the Learning Tweetup at Courtyard Marriott Burlington Harbor
HOW TO...get more mileage from an existing website, using:
Blogs, Google Profile/Places, Social Sharing, Linked In,
Email, Communities, Commenting, and Print Media

2. SOCIAL MEDIA
Social Media allows you to
✓ Have a real (human) voice online
✓ Be where your customers/audiences are
✓ Listen, show response and consideration
✓ Have a consistent online presence
✓ Promote others
✓ Have the “Cool” factor
...if you produce and share fresh, relevant, interesting content
#BTV
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DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

3. BLOGGING A business that blogs has:
55% more website visitors
WHY BLOGS? 97% more inbound links
434% more pages indexed by search engines
✓ Official “voice” websites
(Hubspot.com)
✓ Blog posts naturally draw traffic
✓ Commenting on other blogs draws traffic
✓ People love Video posts
✓ Blogs can be sharable with plugins, widgets
✓ Networked Blogs App expands reach
✓ Tumblr, StumbleUpon, Digg, Technorati, AllTop, etc
#BTV
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4. GOOGLE PLACES/PROFILE
CLAIM YOUR BUSINESS, YOUR SELF
✓ Keep your business and personal profile up to date
✓ Include all online places (site, blog, Twitter, Linked In,
Review sites like Yelp, CitySearch, Foursquare, local listings
✓ Tag images and videos with keywords
✓ Use keywords in the copy - what you think people are
looking for, not necessarily what you want them to be
looking for
#BTV
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5. SOCIAL SHARING
Make all of your online content sharable. Use social sharing links and buttons for many sites that
readers might be collecting and sharing articles and information.
TOOLS
✓ Facebook Like and Send buttons
✓ Retweet buttons
✓ Google +1 button
✓ Discus or other sign in buttons
✓ RSS ready
✓ Allow and respond to comments on your
website, blog, and social networks.
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6. LINKED IN
TAKE ADVANTAGE
✓ Use blog apps to automatically pull your posts into your
Linked In profile
✓ Use Linked In groups to ask/answer questions
✓ Ask for recommendations, give recommendations
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7. EMAIL MARKETING
USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS
✓ Succinct and specific messaging
✓ BIG Calls to action back to your site
✓ Create specific landing pages to convert
✓ Opt-in subscribing grows lists and eyeballs
✓ Reputable email services make content sharable
✓ Signature - Gmail users can add “Wisestamp”
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8. COMMUNITIES
JOIN AND SHARE FREQUENTLY
✓ Linked In Groups
✓ Facebook Groups
✓ AllTop and other online communities
✓ Join online industry groups
✓ Follow #Twitter hashtags that influence your biz & career
✓ Participate in Twitter chats
(#blogchat, #journchat #agchat #tni #tourismchat, #prchat, etc)
#BTV
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9. COMMENTING
SHARE YOUR OPINIONS
✓ Comment on influential and interesting blogs
✓ Commenting on other blogs helps build relationships
✓ Add value to your comments, not just “Nice post.”
✓ Get a Gravatar (gravatar.com)
✓ Respond/reply to comments: your blog and others
✓ Use your real name when commenting
Glad you got
Great ideas something out
here, thanks. of it.
#BTV
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10. PRINT MEDIA
ADDITIONS TO AD MESSAGES
PRINT ADVERTISING - add your social places and review links to all of your print
advertising. Use logos (their free to use) and your @ or location name: /myawesomebiz
MENUS & BROCHURES - add your social places to your menus, brochures, rack
cards business cards, punch cards, catering brochures, to-go menus. Again, use
logos along with your @ or location name. Encourage check-ins with location based
apps like Foursquare, Facebook Places, GoWalla
ON THE FRONT DOOR - request and post your business on your front door, or
elevators, restroom doors, windows, LCD streams. Branded stickers (which are
instantly recognizable) are FREE from Foursquare and FB, etc. Just ask.
WEBSITE - seems obvious but include a link to EVERYWHERE your biz
lives online: review sites, location places, Twitter, FB, video channels,
online profiles, LinkedIn Groups, various blogs, etc.
TV & Radio - end your messages with your social places
#BTV
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DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

11. RESOURCES
Listening Writing for the web Sharing Wide Range Marketing
Google Alerts ProBlogger.com Facebook, Twitter, YouTube mashable.com ClickZ.com
SocialMention.com CopyBlogger.com Slideshare.com SocialMediaExaminer.com MarketingSherpa.com
AllTop.com inc.com ScreenMediadaily.com
Topsy.com
EZarticles.com AMEX Open Forum Sphinn.com
Twitter # hash tags
Social Media How-to Measurement Review Sites Social Bookmarking
SocialMediaExaminer.com Google Analytics yelp.com Digg
MariSmith.com (Facebook) quantcast.com kayak.com Diigo
TourismCurrents.com alexa.com tripadvisor.com Stumbleupon Social Sharing
TwitterforRestos.com Facebook Insights travelpost.com Biz Sugar Facebook Like etc buttons
socialmediatoday.com WebsiteGrader.com greenhotelreviews.com Blog Engage How to add sharing buttons
Intel's Guidelines BlogGrader.com vtliving.com Reddit Tweetmeme Retweet button
Social Media Governance TwitterGrader.com concierge.com Google +1 button
Using Social Media in Business Klout.com zagat.com ShareThis
ScreenMedia Daily urbanspoon.com
dine.com
7dvt.com
Discussion Location Mobile Apps Webmaster
HUGE list of Twitter Chats foursquare.com Twitter Updating LinkedIn Apps webmasterworld.com
LinkedIn Groups yelp.com foodspotting Networked Blogs alistapart.com
Facebook Places
Quora urbanspoon.com evolt.org
Google Places
Instargram Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
#BTV
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12. THANK YOU
LARA DICKSON
lara@deepdishcreative.com
DeepDishCreative.com
twitter.com/deepdishcreates
linkedin.com/in/laradickson
facebook.com/twitterforrestos
www.BurlingtonSocialMediaDay.com
#BTV
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