The slide presentation starts with introduction to social media, types of social media, special reference to twitter is given, a short discussion on instagram, google plus and travel blogs is presented with examples

1. IMPACT OF
SOCIAL
MEDIA ON
TOURISM
(Special Reference to Twitter)
Presented by:
Mr. D.J. Gurung
Doctoral Research Scholar
School of Management
Sciences
Department of Business
Administration

2. What is Social Media
“websites and applications that enable users to
create and share content or to participate in social
networking.”
“ forms of electronic communication (as Web sites
for social networking and microblogging) through
which users create online communities to share
information, ideas, personal messages, and other
content (as videos)”

3. Types of Social Media
 Blogs - Wordpress, Blogger, Typepad
 Content Sharing - YouTube, Flickr,
Photobucket
 Social Networks - MySpace, Facebook
 Professional Networks - LinkedIn, ecademy,
xing
 Microblogging & Presence - Plazes, Twitter,
Jaiku
Etc… etc… etc…

4. What is
TWITTER???
“a series of short, high-pitched calls or sounds.”

5.  Twitter is a free social networking microblogging service
that allows registered members to broadcast short posts
called tweets.
 To weave tweets into a conversation thread or connect
them to a general topic, members can add hashtags to a
keyword in their post.
 Tweets, which may include hyperlinks, are limited to 140
characters, due to the constraints of Twitter's Short
Message Service (SMS) delivery system.
 Founder: Jack Dorsey, Noah Glass, Biz Stone, and Evan
Williams
 Created in March, 2006 & Launched in 15th July, 2006
 Learn about tweeter:
https://support.twitter.com/articles/215585

7. Getting started with Twitter…

8. CAN TWITTER BE USEFUL FOR
TOURISM???

9. Share experience

10. Share information

11. Promotes destination

12. Shares expectations

13. Interconnects with
other websites

14. Promotion through
contests

15. Correct Errors

16. Raise Queries
Courtesy: Sheila

17. EXAMPLES OF
TOURISM PROMOTERS
USING TWITTER

23. Do’s & Don'ts :
Dos:
Tweet and re-tweet important contents
Interact with followers
Identify queries and reply them
Connect through keywords using hashtags (#)
Interconnect with different internet platforms of
the organization (facebook, instagram, website
etc.)
Follow only the right people/twitter handle
Increase the content

24. Don’t:
Be inactive
Be irresponsive
Be monotonous
Be boring
Be careless

25. OTHER SOCIAL MEDIA
Instagram
Google plus (G+)
Travel blogs

26. INSTAGRAM
Instagram is an online mobile photo-
sharing, video-sharing, and social
networking service.
Enables its users to take pictures and videos,
and share them either publicly or privately on
the app.
The name originates from the word ‘Instant’
Created by Kevin Systrom and Mike Krieger
Launched in October, 2010
Acquired by Facebook in April, 2012

27. INSTAGRAM FOR TOURISM
Location tagging
Hashtag key words
Increase content
Creative content
Niche marketing & Mass
marketing

28. Google Plus (G+)
Google+ is an interest-based social
network that is owned and operated
by Google.
Launched in June, 2011
Enables to post photos and status updates
to the stream or interest based
communities, group different types of
relationships (rather than simply "friends")
into Circles, a multi-person.

29. G+ for tourism
Free to use & easy to promote
Enables sharing of status, photographs &
videos
Instant messaging, text and video through
google hangout
Creation & Joining community of interests
 location tagging, and the ability to edit
and upload photos to private cloud-based
albums

32. Travel Blogs
 A travel blog is a blog written by tourists for
the purpose of sharing there experiences
regarding a visit to a destination.
 This can include photographs, videos and
other information regarding the destination,
modes of travel, accommodation facilities etc..
 Examples: www.holidayiq.com,
www.travelblog.com, www.virtualtourists.com

33. Advantages
(courtesy: Sachin achar,Mahesh wadde)
 Social media works in a real time situations.
 Social media covers a wide range of possibility and audiences
 Social media in tourism is a creative way to allow the people
to give ideas
 Social media had become a great extent alternative to word-of-
mouth advertising

34. Disadvantages
 Publishing obvious advertising copy is unacceptable in
the social media world
 Every post on twitter is public and user has no control
over what people say.
 Bad news go viral as easily as good news and can do
unethical business irreparable harm.
 Social media can be both an aid and a threat

35. THANK YOU