1. McDonald's is the world's largest hamburger fast food restaurant chain serving over 58 million customers daily. 2. It has revenues of $22.7 billion and operating profits of $6.8 billion, generating total sales across all company-owned and franchised restaurants of $56.9 billion. 3. McDonald's focuses on enhancing its brand positioning through sponsoring major sporting events like the Olympics and World Cup to be seen as a clean, family-friendly environment beyond just burgers and fries.

1. McDonald’s BY : DEEPTI BHARDWAJ MBA HEALTHCARE MHS1007006

3. About Mc’Donald’s Industry : Food Restaurants Founded : 15 May,1940 Founders : Richard and Maurice Mcdonald & Ray kroc Headquarters : Oar brooke , Illinois Key people : James A. skinner Revenue : US$ 22.6 billion

4. Products Fast food : Hamburgers Chicken French fries Soft drinks Coffee Milkshakes Salads Desserts Breakfast

7. What Business are We in ? Mc donald’s Corporation is the World’s largest Hamburger Fast Food Restaurants. Serving 58 million customers daily McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.

8. Mcdonald’s Big Mac Burger Created by Jim Delligatti Energy 540 k cal (2,300 kJ) Energy from fat 270 kcal (1,100 kJ) Cholesterol 80 mg (26%) Ingredients : Beef, lettuce, cheese, pickles, onions, "special sauce“ and a bun topped with sesame seeds.

9. Revenue Generated for this Category McDonalds has revenues of $22.7 billion and operating profits of $6.8 billion. Sales across all of its company-owned and franchised restaurants totaled $56.9 billion. Revenues were down 3.3% over 2008, but profits were up 6.2%. Over 5 years, McDonalds has seen company revenues increase at an annual rate of 4.9%, while profits increased by 10.0% and storewide sales grew by 9.0%.

10. Revenue Generated McDonald's revenues for the first three quarters of 2009 (ending September 30, 2009), were $11.4 billion, down 10.1% from the first nine months of 2008. At the same time, operating income increased 1.5% over the same period last year, reaching $5.0 billion. The declines in revenue were offset by larger declines in operating cost. this is also the best revenue they have had in the longest time ever

12. Global Market share Comparable Sales Growth : 3.8% Earnings Per Share Growth : 9% Total Cash Returned to Shareholders 2007—2009 : $ 16.6 billion

13. McDonald’s Vision And Mission & Value Vision : To be the best and leading fast food provider throughout the globe . Mission :To be customers’ favorite place and way to eat and to improve operations to provide the most delicious fast food that meets customers’ satisfaction. Value : Provide good quality ,services to customer and to have a clean environment.

14. COMPETITORS IN AUSTRALIA ARBY’S WHITE CASTLE

15. COMPETITORS IN USA

16. COMPETITORS IN AMERICA

17. COMPETITORS IN CHINA MAINLAND CHINA FAIRWOOD

18. COMPETITORS IN JAPAN MOS BURGER RAMEN

20. REVENUES OF COMPETITORS

21. Market Share: Restaurants ’07 vs. ‘09

22. Positioning Mcdonald’s isn’t just selling burgers and fries. Its environment is clean and friendly to families. Offering of different side dishes ( french fried potatoes )

23. Positioning McDonald's has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports. It was one of eight corporate sponsors of the Millennium Dome Experience, investing £8 million in the Dome's community programme and learning experience.

24. Positioning It has been a major sponsor of international football, including the World Cup since 1994 and the Champions League from 1996 to 2000. It has sponsored British athletics since 1993, notably the McDonald's Young Athletes' League, training 11 to 17 year olds. It has sponsored Child Safety Week since 1994.