a case study n SWOT aanlysis on doordharshan

1. CASE STUDY
ON
DOORDHARSHAN

2. INTRODUCTION
 Doordharshan was founded in 15
September 1959 with a small transmitter
and a makeshift studio.
 The DD provides television, radio, online
and mobile services throughout
metropolitan and regional India, as well as
overseas through the Indian Network and
Radio India.
 Doordarshan's regional stations were
networked using INSAT 1A and a national
feed called national programme was
introduced.
 Rangoli is the oldest programme on DD
National, dedicated to Classic Hindi songs.

3. 1.DO A SWOT ANALYSIS ON DOORDHARSHAN
USING CASE METHOD OF LEARNING?

4.  STRENGTHS
 DD was the monopoly
player
 It was earning 100% profit
 It is one of the largest
broadcasting
organisations in the world
in terms of the
infrastructure of studios
and transmitters.
 Reaches to maximum
population especially in

5.  WEAKNESS
 Strict rules have been
made to make a channel
less creative.
 They are telecast only few
social programmes.
 It is one of the cheapest
channel.
 No presence on internet to
provide broadcasted
programmes
 90% saturated in the
Indian market, no visibility
elsewhere

6.  OPPORTUNITIES
 Buying exclusive rights of
major events.
 It also had three tier
programme services for
national local and
regional…
 Need to be more vibrant
and commercial.
 Online media access may
allow an interested
audience across the world
to expand their market

7.  THREATS
 Existence of number of
channels.
 Private channels turning
into HD quality are
attracting viewers.
 Development of internet
in the modern generation.
 Advancement in
education.
 Rigid format of
programmes and
stringent norms make
viewer dispassionate
about Doordarshan

8. 2.WHAT WOULD BE YOUR
RECOMMANDATION TO DOORDHARSHAN?
 Programmes should be
interesting
 They should try to spend
more money on award
shows.
 The logo of
doordharshan should be
attractive.
 Cultural programmes
should be reduced.
 The picture clarity

9. CONCLUSION
We would like to conclude
by saying that :
 It has a ability to educate
the poor farmers .
 It also help the poor
students in their
education and also the
uneducated.
 It also touches the lines
of success through
providing innovative

10. THANK YOU