Lifecycle of an App from Idea to Monetization
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The document outlines the lifecycle of developing an app, from initial ideation to monetization. It discusses determining the problem to solve, researching competitors, creating wireframes, choosing a platform, coding an MVP, launching, marketing, and monetizing the app. Funding options like seed funding and crowdfunding are also covered. The lifecycle emphasizes getting the idea implemented instead of waiting for others to build it.
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Lifecycle of an App from Idea to Monetization
- 1. LIFECYCLE OF AN APP From Idea to Monetization! deepu@digitalbrandgroup.com @deepusnath
- 2. Start Up Perspective deepu@digitalbrandgroup.com @deepusnath
- 5. • Single tap, 0 character communication tool. • Hit Record of 1 Million Downloads in 4 days • Became No 1 App in Appstore USA in Oct 2014 • Raised $1.2Million Funding deepu@digitalbrandgroup.com @deepusnath
- 6. NOTHING IS STRONGER THAN AN IDEA WHOSE TIME HAS COME “ - VICTOR HUGO -
- 7. deepu@digitalbrandgroup.com @deepusnath Ideation • What is the problem to solve? • How do I start? • Will I use it?
- 8. Medical Store Mobile APP
- 9. deepu@digitalbrandgroup.com @deepusnath Talk with People in Industry
- 10. Research Similar Apps deepu@digitalbrandgroup.com @deepusnath • Download and play with it.. • Review the top charts • Make sure your idea is aligned with what is successful..
- 11. • In Solution or Implementation UNIQUENESS deepu@digitalbrandgroup.com @deepusnath
- 14. Get your idea out of your head deepu@digitalbrandgroup.com @deepusnath
- 15. Determining what you should build... What I almost always try to recommend
- 17. • Distinguish "must have" and "nice to have.” • Address just one market segment to start. • Recognize served and an untapped audience. Identifying an MVP deepu@digitalbrandgroup.com @deepusnath
- 18. deepu@digitalbrandgroup.com @deepusnath There are 3 Components to a planning stage Building your Idea's blueprint + Sales Model + Pricing Model
- 20. Pen and Paper https://ninjamock.com/ www.invisionapp.com www.marvelapp.com deepu@digitalbrandgroup.com @deepusnath Wireframing Tools
- 21. deepu@digitalbrandgroup.com @deepusnath Click Through Demo to play with App
- 22. Choose Your Platform deepu@digitalbrandgroup.com @deepusnath Native or Hybrid
- 25. Not a developer? Don’t worry!! deepu@digitalbrandgroup.com @deepusnath
- 30. deepu@digitalbrandgroup.com @deepusnath Launch Your Idea: Ignition, Launch!
- 33. deepu@digitalbrandgroup.com @deepusnath New App discovery methods
- 34. www.longtailpro.com www.sensortower.com IDENTIFY RIGHT KEYWORDS Look for words High in Traffic, Low in competition deepu@digitalbrandgroup.com @deepusnath
- 39. deepu@digitalbrandgroup.com @deepusnath • Pay Per Download • Freemium • InApp Advertising • InApp Purchasing • Subscription • Service APP MONETISATION
- 43. deepu@digitalbrandgroup.com @deepusnath 1. Betterment of existing features 2. Bringing in new features
- 45. • Technology Constraints • Money Constraints deepu@digitalbrandgroup.com @deepusnath
- 46. Bank Loan to Raise Money? No!!
- 47. www.catapooolt.comwww.start51.com www.seedfund.in www.yournest.in www.indianangelnetwork.com www.letsventure.com www.termsheet.io www.ahventures.in deepu@digitalbrandgroup.com @deepusnath Seed Funding, Crowdfunding resources in India www.angel.co
- 49. deepu@digitalbrandgroup.com @deepusnath BREAK THE RULES WHENEVER NECESSARY
- 50. deepu@digitalbrandgroup.com @deepusnath TONE IS IN YOUR FINGERS
- 51. deepu@digitalbrandgroup.com @deepusnath REMEMBER AN IDEA IS WORTH NOTHING UNTIL IT IS IMPLEMENTED!
- 52. Don't sit around and wait for someone else to build what you want to see. Also don't think that it requires a huge team to make that difference.. deepu@digitalbrandgroup.com @deepusnath JUST DO IT
- 53. www.slideshare.net/deepusnath deepu@digitalbrandgroup.com @deepusnath Thank You DEEPU S NATH www.digitalbrandgroup.com