7. Twi*er Users' Loyalty As Brief As
Their Posts?
• 100% Growth in March 2009
• Because of Celebrity Exposure
• Only 40% returned aYer 1month of use
• 30% retenAon over 12 months
• RetenAon needed for sustained growth
* Nielsen
13. TwiteAque*e
• If you're looking to lose followers parAcipate
in long winded arguments & watch them drop
away like flies
• Typing all in caps STILL MEANS YOU ARE
YELLING
• Please fill out your profile before you start
adding people...please? Even your friends
might not know your fancy new twi*er
name...
* @twiteAque*e
18. CommunicaAng with your clients,
Twi*er style
• Get to know your clients be*er
• Get insight into clients personal life (without
being a stalker)
• Quicker be*er access to clients “My line to IS
is down again!”
• Get good leads “My current ISP sucks, Ame for
a new one”
19. CommunicaAng with your clients,
Twi*er style (Cont…)
• Broadcast to clients “Don’t forget to register
for @InterneAx09”
• Announcing new products, services (Business
Units) “VoIS launches IP Centrex today, DM me
for more info”
• Jouros love twi*er, gives them insight to
company (good and bad)
• Shows Online Presence