The document discusses strategies for automating SEO at scale while following white hat practices. It covers topics like phrase potential calculation, research stage methodology for targeting ranking and non-ranking phrases using tools like Google Keyword Tool and Google Webmaster Tools. It also discusses on-site analysis, defining linkworthy assets, analyzing backlinks, identifying liabilities, competitive link analysis, and managing spam.

1. Automating SEO
While Staying Whitehat

2. Dealing With Scale
Giving up on 100% manual work.

3. Phrase Potential Calculation
Strategy & Decision Making

4. Research Stage
Phrase Targeting Methodology
Ranking Phrases
Non-Ranking Phrases
Google Webmaster Tools / Analytics
Google Keyword Tool

5. Research Stage
Phrase Targeting Methodology
Ranking Phrases
Google Webmaster Tools / Analytics
Impressions CTR Position Clicks

6. Research Stage
Phrase Targeting Methodology: Sort By Potential
CR % GV $

7. Research Stage
Phrase Targeting Methodology: Sort By Potential
Non-Ranking Phrases
Google Keyword Tool Data

8. On-Site Analysis
for large-scale architecture challenges

12. • Seed List of URLs
• Outgoing Links to Crawl
• Depth Level
• Crawl Type
• Max Number URLs to Crawl
• Max Pages Per Domain
• File Types to Crawl
+ Analysis

14. • Large-Scale Visualisation
• Architecture Modelling
• PageRank Projection
• Internal / External Link Flow
• Advanced Statistics
• Hub / Authority Discovery
+ Export

16. 1. bubbl.us
2. gephi.org
3. 80legs.com
4. graphviz.org
5. cytoscape.org
6. writemaps.com
7. smartdraw.com
8. astuteo.com/slickmap
9. nullpointer.co.uk/-/webtracer2.htm
10. home.snafu.de/tilman/xenulink.html
BONUS:
1. gomockingbird.com
2. pidoco.com/en
3. gliffy.com
4. diagram.ly
5. lovelycharts.com
Ten Awesome Tools

17. Research Stage
Backlink Profile Assessment
Negative Impact Positive Impact
Filtered

19. Positive Impact
Linkworthy
Assets
Linkworthy
Assets
Linkworthy
Assets
Research Stage
Define Linkworthy Assets

20. Linkworthy
Assets
Linkworthy
Assets
Linkworthy
Assets
Research Stage
Multiply Linkworthy Assets
x2Or maybe 3

22. Research Stage
Defining Top Liabilities
Negative Impact
Delete
Correct
Move

23. SPAM
SPAM
SPAM

24. Competitor Backlinks
Competitive Link Analysis
Total Backlinks (15)
Shared (8)
Unique Backlinks (7)

25. Research Stage
Qualitative Link Analysis
Unique Backlinks (7)
mR/mT/ACRank/PR

26. Research Stage
Competitive Analysis: Likelihood Assessment
Link Value
Likelihood
Target Score

27. Competitor Link Intersect

36. Missing Content and Dead Domain Links

37. Unlimited Query
Data Range
Split Clicks and
Impressions
Keyword
Performance
Tracking
Query
Database
Link
Database
Spam
Management
Daily GWT
Data Backup

38. & export to link disavow tool
Link Spam Database

39. Link Management Database