1. CrossFit
A Digital Marketing
Strategy That Won’t Quit

2. INCREASE Participants, Coaches, and Affiliates
30% USA 20% Global
CrossFit’s Goal: Become a widely
recognized and respected fitness
program all over the world

3. What is CrossFit?1. Train on your own
2. Hire a CrossFit Trainer
3. Become a CrossFit
Trainer
4. Compete in CrossFit
Events

4. Target Audience

5. Attract With Results
Affiliate
Coach
Level 1
Participant
Teach all levels
how to be an
effective part of
our strategy
#CrossFit

6. Tools and Tactics
•Official CrossFit Site
•Blogs
•CrossFit Mobile App

7. Key Performance Indicators
• Google Analytics
• Site Traffic
• Certifications
• View Counts

8. Budget
Activity Hours ($250/ hr)
Strategy and Planning 10 hours
Building 50 hours
Implementing 10 hours
Total Contract Service Fee $17,500
Activity or Expense Monthly Units
Management & Maintenance 30 Hours
Paid Media: Google Adwords $800
Monthly Retainer $8,300

9. Digital Marketing
A Priceless Investment