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A Story Of Transformation
- 1. A Story Of Transformation. ! ! Dean Elissat VP Client Engagement
- 2. The World I Come From.
- 6. Nice Digs.
- 8. NOT TOO MENTION. YOUNG AND GOOD LOOKING.
- 10. 1,000+ 9.
- 11. twenty years =
- 12. The World I Head Into.
- 14. Most Valuable Brands 2001 ! 1. Coca-Cola 2. Microsoft 3. IBM 4. GE 5. Nokia 6. Intel 7. Disney 8. Ford 9. McDonald’s 10. AT&T Most Valuable Brands 2014 ! 1. Apple 2. Samsung 3. Google 4. Microsoft 5. Verizon 6. GE 7. AT&T 8. Amazon 9. Walmart 10. IBM
- 15. Adapt Or Die.
- 16. Average Number Of Household Digital Connected Devices 6-15 10 BILLION DIGITAL DEVICES WORLDWIDE ! 200 BILLION CONNECTED DEVICES BY 2021 ! 2.5 BILLION USERS OF THE INTERNET ! $259 BILLION SPENT LAST YEAR THROUGH ECOMMERCE (U.S) ! 60 BILLION iPHONE APPS DOWNLOADED TO DATE ! 1.2 BILLION FACEBOOK USERS ! TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY ! ADULTS SPEND OVER 45 HRS/MTH ON THE INTERNET (NOT INCLUDING PORN)
- 17. 17 Start With Discovery. Recommended activities include: ! • Research audit. • Internal stakeholder interviews. • Competitive audit. • Content inventory audit and process review. • Key user scenario development. • Feature matrix definition. Everything Is Digital Now.
- 18. 18 The Digital Wave. Me. (and the rest of the ad agency community)
- 19. 19
- 20. 20 Leap.
- 23. 23 Gulp.
- 24. Old Brief. ! Target Audience. Consumer Insight. Message To Deliver. Reason To Believe. The New Brief. ! Community Served. Value We Add. Engagement Strategy. Content Strategy. Technology Platforms. Measure Of Success.
- 25. Ad Agency. ! Big Ideas. Conceptual. Has Legs. GRPs. CPMs. Integrated. Award Winning. Digital Agency. ! Engagement. Responsive. Agile Process. A/B Testing. SEO, SEM, PPC. HTML5, PHP,.NET. DRM, APIs. CMS, CRM.
- 31. Shift From Messaging Toward Experiences & Content Delivery Be Useful. 1
- 33. Reflect, Change, Empower Values, Attitudes And Behaviours. Cultural Tool.
- 34. 34 Revolution?
- 35. Move Past Competitive Bar Of Entry. Look. Then Leap.
- 37. Avoid Silo’d Interaction With Consumers. We Live Cross-Platform. Think Connected.
- 39. Consumers Feel More Positive About A Brand When Interaction Is Personalized. Plan For Humans.
- 41. Focus On What Is Of The Highest Value For Your User. Do Less. Better.
- 43. I Cannot Live Without… Be Essential.
- 45. Be Useful. Form Culture. Leap Ahead. Connected Platform. Get Personal. Less Is More. Essential.
- 47. Isn’t. Lowest Bar Of Entry. Technology Sake. Interim Toe Dip.
- 48. Drivers. Leadership Vision. Organizational Intent. Business Insight. “Purpose before profit”.
- 50. Barriers. Organizational Culture. Resource Prioritization. Cost Vs Investment. “Bans working from home”.
- 54. New DNA. Redefine Value. Evolve Service Mix. Restructure Revenue Model.
- 55. EngineDigital Strategy partner Vendor partner Can you design and build our website? ! Respond With: Scope & Budget
- 56. EngineDigital Strategy partner Vendor partner Can you define what our website should be? ! Respond With: Content Strategy & Approach
- 57. EngineDigital Strategy partner Vendor partner Can you help define our online strategy? ! Respond With: User-Centered Strategic Plan
- 58. EngineDigital Strategy partner Vendor partner What other digital experiences should we consider? ! Respond With: Digital Roadmap Strategy
- 59. EngineDigital Strategy partner Vendor partner Can you identify new business opportunities in the digital landscape? ! Respond With: Digital Business Transformation Strategy
- 60. EngineDigital
- 63. Never be afraid to go too far, for true success lies just beyond. Marcel Proust 18th Century Writer & Original Hipster @therealproust #deadbutnotgone