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UNDER ARMOUR: GROWTH STRATEGY “WE MUST PROTECT THIS HOUSE” November 16, 2007
Agenda Conclusion Growth Strategy Proposals Opportunities Industry Analysis Executive Summary
Executive Summary Situation Under Armour is looking to define a growth strategy that will align with current initiatives while focusing efforts on continued product expansion and strategic growth opportunities. Complication ,[object Object],[object Object],[object Object],Solution Under Armour should acquire a major competitor to quickly expand product offerings while strategically positioning themselves in growing international markets.
Industry Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],The athletic apparel industry has progress dramatically with a 67% growth rate over the last 10 years. Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Trends  & Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Several opportunities exist for niche players in the apparel industry specifically focusing towards women who control 42% of the market. Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Under Armour has implemented the right strategies for growth thus far leading to a 71.7% CAGR in Net Revenues Yet, investments are questioning Under Armour’s current market valuation Conclusion Growth Strategy Proposal Opportunities Industry Analysis ,[object Object],[object Object],[object Object],[object Object],Marketing ,[object Object],[object Object],[object Object],Distribution ,[object Object],Human  Capital ,[object Object],[object Object],Design & Development
Solution Criteria Allows for organic expansion through international growth Maintains specialization in niche market  Establishes Sustainable and achievable growth … We will develop a fully integrated growth strategy that will continue to grow the Under Armour brand by capturing more share in the athletic apparel market through enhanced product assortments and international expansion . Three Criteria for Success Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Several options have been analyzed but is imperative to have a focused strategy Penetrate overall apparel market with non-athletic products to replace cotton Gain more control of the suppliers by purchasing a stake in the largest ones Find alternative communication mediums  Increase product line Expand Current Business to increase market share  Time Frame Pursue ? Acquire Columbia Sportswear Conclusion Growth Strategy Proposal Opportunities Industry Analysis Long  Term Short  Term
Why Columbia? ,[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Why acquisition with Columbia makes financial sense 2007E EPS Accretion / (Dilution) % Source: Equity research reports; Yahoo! Finance Note: Assumes 7.5% cost of debt with no synergies.  COLM’s stock price as of 11/15/2007 was $51.72 % Stock Conclusion Growth Strategy Proposal Opportunities Industry Analysis Strong Stock Price Gives UA Acquisition Power
Acquisition Diversifies Under Armour’s Geographic Footprint Under Armour Columbia Sportswear Pro Forma U.S. 94% Other International 2% Canada 4% Source: UA and COLM 2006 10-K; Hoovers research report U.S. 58% Europe 15% Other International 17% Canada 9% U.S. 68% Europe 12% Other International 13% Canada 8% Conclusion Growth Strategy Proposal Opportunities Industry Analysis Product Segments (as % of 2006 Sales)
Why Columbia would agree to acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Execution of Merger between Under Armour and Columbia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Merger allows Under Armour to cater to other sports enthusiasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acquisition preserves Under Armour’s Brand Equity Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Under Armour can benefit from Columbia’s Distribution Channels Japan S. Korea France Spain Canada Germany Russia Columbia’s 48% revenues come from outside U.S.  Distribution Centers/  Direct Outlets Sales Offices Retail Channels Conclusion Growth Strategy Proposal Opportunities Industry Analysis
International Expansion : Case Study India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion Growth Strategy Proposal Opportunities Industry Analysis
Appendix-Merger Analysis Source: Equity research reports; Yahoo! Finance Note: COLM’s stock price as of 11/15/2007 was $51.72 Short Form Merger Analysis
In the Netherlands, Deloitte is the member firm of Deloitte Touche Tohmatsu, and services are provided by Deloitte and its subsidiaries. Deloitte is among the Netherlands' leading professional services firms, providing audit, tax, consulting, and financial advisory services through nearly 7000 people. Known as an employer of choice for innovative human resources programs, it is dedicated to helping its clients and its people excel. For more information, please visit the Netherlands member firm’s website at www.deloitte.nl. Deloitte Touche Tohmatsu is a Swiss Verein (association), and, as such, neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each member firm is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu," or other, related names. The services described herein are provided by the member firms and not by the Deloitte Touche Tohmatsu Verein.

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Under Armour Sample

  • 1. UNDER ARMOUR: GROWTH STRATEGY “WE MUST PROTECT THIS HOUSE” November 16, 2007
  • 2. Agenda Conclusion Growth Strategy Proposals Opportunities Industry Analysis Executive Summary
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Solution Criteria Allows for organic expansion through international growth Maintains specialization in niche market Establishes Sustainable and achievable growth … We will develop a fully integrated growth strategy that will continue to grow the Under Armour brand by capturing more share in the athletic apparel market through enhanced product assortments and international expansion . Three Criteria for Success Conclusion Growth Strategy Proposal Opportunities Industry Analysis
  • 8. Several options have been analyzed but is imperative to have a focused strategy Penetrate overall apparel market with non-athletic products to replace cotton Gain more control of the suppliers by purchasing a stake in the largest ones Find alternative communication mediums Increase product line Expand Current Business to increase market share Time Frame Pursue ? Acquire Columbia Sportswear Conclusion Growth Strategy Proposal Opportunities Industry Analysis Long Term Short Term
  • 9.
  • 10. Why acquisition with Columbia makes financial sense 2007E EPS Accretion / (Dilution) % Source: Equity research reports; Yahoo! Finance Note: Assumes 7.5% cost of debt with no synergies. COLM’s stock price as of 11/15/2007 was $51.72 % Stock Conclusion Growth Strategy Proposal Opportunities Industry Analysis Strong Stock Price Gives UA Acquisition Power
  • 11. Acquisition Diversifies Under Armour’s Geographic Footprint Under Armour Columbia Sportswear Pro Forma U.S. 94% Other International 2% Canada 4% Source: UA and COLM 2006 10-K; Hoovers research report U.S. 58% Europe 15% Other International 17% Canada 9% U.S. 68% Europe 12% Other International 13% Canada 8% Conclusion Growth Strategy Proposal Opportunities Industry Analysis Product Segments (as % of 2006 Sales)
  • 12.
  • 13.
  • 14.
  • 15. Under Armour can benefit from Columbia’s Distribution Channels Japan S. Korea France Spain Canada Germany Russia Columbia’s 48% revenues come from outside U.S. Distribution Centers/ Direct Outlets Sales Offices Retail Channels Conclusion Growth Strategy Proposal Opportunities Industry Analysis
  • 16.
  • 17.
  • 18. Appendix-Merger Analysis Source: Equity research reports; Yahoo! Finance Note: COLM’s stock price as of 11/15/2007 was $51.72 Short Form Merger Analysis
  • 19. In the Netherlands, Deloitte is the member firm of Deloitte Touche Tohmatsu, and services are provided by Deloitte and its subsidiaries. Deloitte is among the Netherlands' leading professional services firms, providing audit, tax, consulting, and financial advisory services through nearly 7000 people. Known as an employer of choice for innovative human resources programs, it is dedicated to helping its clients and its people excel. For more information, please visit the Netherlands member firm’s website at www.deloitte.nl. Deloitte Touche Tohmatsu is a Swiss Verein (association), and, as such, neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each member firm is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu," or other, related names. The services described herein are provided by the member firms and not by the Deloitte Touche Tohmatsu Verein.