International Business Environments and Operations 16th Global Edition test b...
Practical Business Uses for LinkedIn Recruiting and Lead Generation
1. Prac%cal
business
use
for
LinkedIn
«
How
LinkedIn
can
be
used
to
recruit
and
generate
business
for
companies?
»
2. Who
am
I?
CEO
and
founder
of
the
social
bureau,
a
London/Paris
based,
social
business
consul<ng
agency.
Our
mission
is
to
work
with
organisa<ons
to
move
business
in
the
new
paradigm
of
customer,
partner,
employee
par<cipa<on.
• @delphineRB
• www.thesocialbureau.com
• ]
Before
WW
social
media
director
at
IBM
for
4
years.
Hold
a
track
record
of
improving
cri<cal
business
outcomes
exploi<ng
new
market
opportuni<es
created
by
the
adop<on
of
social
media.
• Held
a
serie
of
increasingly
responsible
posi<ons
within
IBM
Corporate
Communica<ons,
Marke<ng
and
Sales
@delphineRB
5. The
biggest
professional
network
+80M +44M
AMERIQUE DU NORD EMEA
+25M
ASIE PACIFIQUE
+14M
AMERIQUE DU SUD
+175M
Members
+2
Members / Second
+100M
Unique
Visitors/
month
@delphineRB
6. A
global
presence
in
Europe
M+
UK
+9M
+3M
NL
+2M
DACH
+4M
FRANCE
+3M
ITALY
+3M
SPAIN
+4M
Members
x2
Subscribers number
+34M
Members
in
Europe
@delphineRB
7. 2
New subscribers"
40%
Of LinkedIn
175
Millions of
every second
members subscribers "
subscribed in 2011
worldwide
@delphineRB
9. More
than
a
career
site
85%
Pages vues en moyenne lors de l utilisation de la section
Profils
of LinkedIn visitors use other products than
job offers
Recherche
Page
Groupes
Accueil
54 %
Offres "
d’emploi
Carnet Inbox
d’adresses
of members uses LinkedIn for being informed
on business news and looking for trends
Pages
Entreprise
% de visiteurs utilisant la section lorsqu ils sont en ligne
64 %
of users notice that LinkedIn has significantly
contributed to the success of a professional
project"
Source : LinkedIn Audience 360 Survey, France, Août 2011
@delphineRB
11. 3
reasons
to
be
on
LinkedIn
Be visible and"
promote our image
Build a network Reinforce and
and extend our share our
influence
expertise
Everywhere !
@delphineRB
12. Business
model
Turnover Annual
share* growth
Recruitment
solu%ons
For
recruiters
who
whish
to
have
access
to
the
largest
53% 107%
professionals
live-‐box
worldwide
Marke%ng
solu%ons
For
brands
which
want
to
promote
their
products
and
28% 64%
services
among
a
ultra-‐qualified
audience
while
keeping
a
maximum
coverage
Premium
membership
For
advanced
users
who
have
specific
needs:
prospec<ng
business,
19% 82%
recruitment,
fundraising
@delphineRB
13. A
high-‐level
audience
Distribution of members by
hierarchical levels
56,4% 43,6% Owner
5%
Partner
1%
CxO
2%
VP
2%
Distribu%on
by
age
Director
11%
Manager
21%
18
–
34
ans
26%
Senior
28%
35
–
49
ans
37%
Entry
Level
29%
50
–
64
ans
26%
Intern
1%
65
ans
et
plus
11%
@delphineRB
14. A
place
to
exchange
between
Business
decision
makers
DSI
Purchase
influencer
912
K
95
K
218
Affinity
with
Internet
users
who
Professionals
with
a
hierarchical
purchase
authorization
for
their
Professionals
employed
in
a
level
manager
or
more
in
IT
business
managerial
role
or
more
functions
Targeting
criteria:
Function
Seniority
Education
Sector
Business
size
Geographical
area
Group
membership
@delphineRB
15. LinkedIn
for
business
Recruit
Communicate
Sale
Recruitment
of
the
best
Communica<on,
Connec<ons
and
talents
reputa<on,
performance
contacts
@delphineRB
16. Recruit
the
best
talents
Cultivating its employer brand
Sourcing Publishing
Reduce the delays and the recruitment costs
@delphineRB
18. Social
strategy:
create,
communicate,
engage
Create one
Animate the
business page
community
or one group
Amplify the
message Recruit followers
Engage the
conversation
Follow
Community
Share
Viral
Network
@delphineRB
19. Followers:
an
ac<ve
popula<on
40x
Members who follow one company
3x
Members who follow one company are
« like » and comment 40 times more the 3 times more likely to buy products and
content present on LinkedIn services of the company
@delphineRB
20. Private
and
public
life
83%
Separate
our
professional
network
from
our
personal
one
2x
A
trust
level
twice
higher
on
LinkedIn
informa<on
@delphineRB
28. Have
the
good
reflexes
for
networking
Activate your
2nd degree
network
Determine your
connection
objectives
Write a
personalized
message
Build regularly your network and join groups!
@delphineRB
32. IBM:
case
study
Engagement:
Experts
build
rela<onships
with
key
influencers
&
cons<tuencies
throught
shared
interest
@delphineRB
33. IBM:
case
study
Connect
with
experts
through
LinkedIn
Improve
outreach
effec<veness
Increase
awareness
and
midshare
Buid
a
network
of
advocates
@delphineRB
34. IBM:
case
study
IBM
supports
open
dialogue
and
the
exchange
of
ideas:
To
learn,
to
contribute
Be
who
you
are
Speak
in
the
first
person
Use
a
disclaimer
Respect
your
audience
Add
value
Don't
pick
fights
Be
the
first
to
respond
to
your
own
mistakes.
Use
your
best
judgment.
Don't
forget
your
day
job.
@delphineRB
35. @delphinerb
IBM
Social
footprint
Internal
External
300,000+
• Blogs - 17,000 blogs
• SocialBlue – 70K members 25,000+
• WikiCentral –1 million daily
page views 100,000+
• InnovationJam – 4 Jams, 200,000
+
500,000 participants
• Media Library – 14 million 370,000+
downloads @delphineRB
38. Orange
Orange
has
39
763
followers
on
its
enterprise
page
It
is
for
all
Orange
employees,
but
also
for
those
who
are
interested
in
Orange
for
their
professional
project
This
page
highlights
the
different
jobs
of
the
group
in
the
heart
of
digital
Selec<on
of
job
offers
Give
the
opportunity
to
share
on
these
jobs
with
men
and
women
who
perform
them
@delphineRB
39. Orange
Orange
just
launched
this
summer
«
Orange
Worldwide
»
It
is
an
open
account
for
all
members
Objec<ves:
exchange
on
Orange
Group
news
but
also
help
raising
awareness
of
related
topics
to
new
technologies
and
future
prac<ces
@delphineRB
41. AMEX
•
Amex
decided
to
target
more
business
consumers,
bring
in
and
engage
a
new
set
of
poten<al
customers
that
would
help
build
brand
loyalty.
Amex
choose
LinkedIn
to
do
so.
•
They
developed
an
app
for
‘Everything
You
Do’,
which
allowed
people
to
nominate
administrators
in
their
companies,
for
the
chance
to
win
a
gin
card
courtesy
of
Amex.
•
The
app
worked
through
vo<ng,
with
the
person
with
the
most
votes
winning
$2500,
while
smaller
daily
winners
were
also
selected.
The
campaign
was
also
adver<sed
through
banner
ads
on
the
LinkedIn
network.
@delphineRB