Customer Focus Beats Disruption
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This document discusses how companies can deal with disruption by focusing on customers. It was written by Del Ross in December 2014 for Noctober Value Partners and discusses the company's perspective on focusing on customers during times of change in the marketplace. The document emphasizes that understanding customer needs and providing value is key to navigating disruption.
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Customer Focus Beats Disruption
- 1. Dealing with Disruption through Customer-centricity @22014 Noctober Value Partners, LLC All Righs Reserved Del Ross December, 2014
- 2. @22014 Noctober Value Partners, LLC All Righs Reserved
- 3. @22014 Noctober Value Partners, LLC All Righs Reserved
- 4. @22014 Noctober Value Partners, LLC All Righs Reserved
- 5. @22014 Noctober Value Partners, LLC All Righs Reserved
- 6. @22014 Noctober Value Partners, LLC All Righs Reserved
Notes de l'éditeur
- Business proposition – let me handle all of your bill presentment, payment processing. I’ll do it for free, you just have to let me keep 50% of your profit. Who wants that deal? Looking down at device – sign of a good presentation How many people use facebook? Twitter? Stories – KLP first slide tackle - Only make new mistakes
- How did this happen? Outrageous. We build these big, beautiful, expensive buildings. Work hard to keep them clean. Train our staff to respond to every whim of our guests. Incur massive expense and risk to do so, and apply decades of experience to this business. Our disruptors’ reaction? “Thank you.”
- Burning platform War games STUDENT INTERNS
- Unprecedented ability to know what is on your customer’s mind. You probably have tons of data about the purchase process (last mile), the consumption of your services, and customer retention. What’s going through your customer’s head before they ever speak to you? Start with the customer… You know how they consume your product. Do you know why? How does this impact their choices?
- Experimentation – We’re behind you all the way