At our July DwD session we explored ways of framing the concerns we sometimes call “problems.” Impelled by the urgent and messy mix of issues we saw emerging following the G20 security event in Toronto, we inquired into the framing of the situation. What are the opportunities inherent in the problem as constructed? How do we establish and pierce through a problem frame so that the true concerns we share in common might emerge? We then broke out into groups for a scanning and scenarios mapping exercise that explored the tension between entrenched and emergent systems. What kind of trends are we seeing today and how might those vector to become plausible future cultural norms?

1. FRAMING &
SCENARIOS
DwD Toronto
July 14, 2010

2. TONIGHT’S SESSION
» Explore the framing of a
complex social issue, using
Toronto’s G20 experience as a
context
» Build from this context into a
scenarios mapping exercise
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

3. FRAMING THE
CONTEXT

4. ORIENTATION: G20 EXPERIENCE
What did you personally observe?
How did you feel about what happened?
What does this mean for you?
Did you have a change of opinion?
What action did you or could you take?
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

5. ORIENTATION: G20 EXPERIENCE
Objective
What did you personally observe?
Reflective
How did you feel about what happened?
Interpretive
What does this mean for you?
Did you have a change of opinion?
Decisive
What action did you or could you take?
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

6. WHAT ARE FRAMES?
Biased to see G20
Inherent Cognitive Biases march as “protesters”
Perceive losses with more concern
than potential gain
Value safety, belonging
Values conflicts are common
Is there really
Subject to Metaphor a Black Bloc?
Embodied Storming – Think physical
Metaphors as given capture
attention & create boundary
Constant flood of misconceptions!
We Tend to Problem Solve
As soon as a problem is given …
(But who is giving the problem?)
America Speaks
Rethinking the problem often not
town halls:
allowed.
“We need to fix
the deficit!”
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

7. WHAT ARE FRAMES?
“We proceed from the belief that problems have
"solutions“...
It also leads us to believe that to solve a problem it is
sufficient to observe and manipulate it in its own
terms by applying an external problem-solving
technique to it.”
Hasan Özbekhan
The Predicament of Mankind (1970)
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

8. MAPPING
SCENARIOS

9. SYSTEM CHANGE
TRANSITION BETWEEN CURRENT AND EMERGING VALUES/STRUCTURES
concept courtesy Berkana.org
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

10. SYSTEM CHANGE
ROLES IN SYSTEMS TRANSFORMATION
concept courtesy Berkana.org
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

11. SYSTEM CHANGE
TRANSITION BETWEEN CURRENT AND EMERGING VALUES/STRUCTURES
TENSION!
concept courtesy Berkana.org
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

12. WHY SCENARIOS?
Mont Fleur process
in South Africa in the
early 1990’s.
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

13. SCENARIOS MAPPING
GROUP DISCUSSION
What faint signals and trends
are we seeing now that may
become cultural norms in the
future?
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

14. SCENARIOS MAPPING
BREAKOUT GROUPS
What are possible alternative
futures that may emerge in
Toronto 2020?
DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010

15. REFLECTION
(AND ACTION)

16. Peter Jones
peter@redesignresearch.com
Greg Judelman
judelman@gmail.com