Content is the most important factor while engaging users on the mobile phone

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Mobile Content Strategy
Best Practices

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Pointers for mobile content
• Content must be aligned with your
business goals
• The sent content should be useful for the
user
• Users must be helped in achieving their
goals

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How to engage mobile users
• Communicate content that is:
– Informative
– Instructional
– Entertaining
• Some ways to do this is:
– Increase social media content
– Send pre and post quizzes around interactive
content like videos

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Available content on the mobile
• Videos/
animations
• Text
• Graphics
• Games/widget
• Audio

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Its all about the timing
• You can always test what kind of content
should be sent at what time
– Example: In the evening people are tired and
would prefer to watch a video rather than read
a document
– Training or motivational material sent in the
mornings can boost the morale of the
employee

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Demographics
• While designing content the target audience
must be kept in mind
• Any content designed must be relevant to the
users

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Attention
• The attention span of humans is short
• 4 % of page views on most websites
last more than 10 minutes Source: The Associated Press
• Most people space out during
conferences, presentations since they cant just
get up and leave
• The first eight seconds that captures the
attention of the individual (Source: Dianne Dukette and David Cornish
(2009)
• With the mobile, they get distracted even faster

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Interval
• In order to keep the attention of the user, the
content has to not only be well written but
interesting as well
• Bombarding people with content through
mobile is paving your way to failure
• Research by Dianne Dukette and David Cornish
(2009) uncovered that adults can only sustain
attention for about 20 minutes

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Social Media
• In today’s time, everything is social
• People want to share interesting
articles, videos, pictures etc with friends, family
and even colleagues via social platforms
• 91% of online adults use social media regularly
(Source: Hubspot)
• Having sharing buttons on content is a must
now

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Feedback
• Interaction with users is essential to keep them
engaged
• Sending quizzes, surveys etc on the company
policies, events etc
• Sharing events, taking opinions on how past, on-
going and upcoming events
• Getting feedback from employees, there is 21%
higher productivity (Source: Gallup Study)

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Analytics
• Drawing usage reports from the backend is
mandatory, for individual users and groups
• By analyzing reports, you can judge the
following:
– What kind of content is viewed more often at what
time
– Which user group prefers which kind of content

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Productivity
• Business Strategy + Content = Productivity
= Revenue
• Creating valuable content

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Contact
sales@dronamobile.com
+91 022 6758 1740