As presented to the 2009 GNLC in Dallas by Deltina Hay. Hay talks about how a nonprofit can use social media, and how to create and integrate an optimized Social Web presence.

1. What nonprofits should know about Social Media... A seminar for the 2009 GNLC Copyright 2009, Deltina Hay

2. With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization (found or requested anywhere books are sold) [email_address] @deltina

4. Why you should care...

5. How you can use the Social Web

6. Best practices in using social media

7. Building an optimized foundation in the Social Web

8. Integrating your Social Web presence

9. Resources

11. Interact

15. Social Networking (Facebook, LinkedIn)

16. Micro-blogging (Twitter)

17. Media Sharing Communities (Flickr/YouTube)

18. Social Bookmarking & Crowd-Sourcing (delicious, digg)

19. Viral widgets and social applications

20. Social Media Newsrooms

21. Social calendars and event sites (upcoming, eventbrite)

22. Social Pages (Netvibes, Squidoo, Hubpages)

23. Document Sharing (Scribd, Slideshare)

24. Why the Social Web? ( http://www.internetworldstats.com - September, 2009)

29. Driving traffic through SEO is not enough, need to increase your reach...

31. 1/3 One-way (email, newsletters, Adwords, etc.)

32. 1/3 Social media

34. Awareness

35. Fundraising

36. Inspiring action

37. Influencing change

39. Define & listen to your audience (see following slide)

40. Create a strategy that fits

41. Build a Social Web presence

42. Develop procedures for maintaining it...

43. Best practices... how social media users discuss philanthropy (http://mashable.com/2009/03/26/social-media-nonprofit-study/)

45. Make 1/3 of your content worth sharing: articles or other relevant content you have discovered that you think others might find interesting

46. Make 1/3 of your content conversation oriented: converse with others, create a dialogue, increase your “social capital”

48. Prepare and optimize your content

49. Implement and optimize your tools

50. Integrate your tools

51. Evaluate what it working

53. Facebook presence

54. LinkedIn profile

55. Twitter account

56. Flickr account

57. YouTube account

61. Short and long descriptions of organization

62. Images and video clips with tags, descriptions, and file names

63. Other content to use as posts

66. A “simple” way to subscribe to information

67. New entries are “fed” to subscribers automatically

68. Think of it as a steady stream or flow of information...

71. Typepad.com

72. Blogger.com

74. Add your blog to FeedBurner.com

75. Use a good search engine optimization plugin

76. Add to many blog directories like Technorati

77. Make it easy for others to subscribe and share...

78. Blog Subscription Options (subscribe using email, RSS feed reader, or AddtoAny.com widget...)

79. AddtoAny Service... subscription Options (once the widget is clicked)

80. AddtoAny Service... sharing Options (once the widget is clicked)

81. Subscribing to a Blog via Email (what the subscriber receives)

82. Subscribing to a Blog via Feed Readers

83. Make it easy to share every post (using a widget like the “bookmark and “tweet this” widgets below)

85. Follow submission guidelines

86. Complete profiles completely

87. Join or start groups

88. Use key terms in your profiles

89. Use applications to enhance your presence

90. Know the difference between a Facebook Profile and a Facebook Page...

91. A Facebook Page is for Your Business or Organization

92. A Facebook Profile is for You

93. Red Cross Facebook Page

94. Red Cross Facebook Page (with Causes Application)

95. An Optimized LinkedIn Profile (entire profile filled out with key terms weaved throughout)

96. An Optimized LinkedIn Profile (have joined many groups and using applications)

97. An Optimized LinkedIn Profile

99. As a social network: used to interact in real-time

100. Organizations and individuals gain “followers”

102. Use key terms in posts to aid in search

103. Utilize directories like WeFollow.com

104. Utilize tools like TweetDeck and HootSuite

105. “ Tastefully” personalize your Twitter page – Twitbacks.com is a good tool

106. Use attribution when posting other people's info

107. Use Twitter lists...

108. Twitter Profile with branded background

109. Twitter for nonprofits (with lists)

110. Twitter for nonprofits (microfunding)

111. Twitter for nonprofits (other tools)

114. Descriptions

115. Tags

116. Meta information

118. Dalton Publishing's Flickr Account (key terms in file names, descriptions, and tags)

119. Yahoo! Search on “bookpeople” (only one image is BookPeople's, the rest are Dalton's – power of optimizing)

120. Dalton Publishing's YouTube Playlists (none are their videos, but they use the playlists to create galleries)

123. Widgets & Badges

124. Applications & Plugins

125. Integrating with RSS Feeds (click on options/settings on your profile, then import feeds from your other social web accounts)

126. Integrated Facebook Profile (importing RSS feeds from 2 blogs and Flickr)

127. Integrating with Widgets & Badges (video gallery widget from YouTube, Flickr badge, upcoming.org widget showing events, and FriendFeed widget)

128. Integrating with Applications (i.e. Facebook applications on a Facebook page: My Flickr for importing images, YouTube Box for importing video, Social RSS for importing blogs)

129. Integrating with Applications (Red Cross using the Causes application and YouTube Box)

130. Integrating with Plugins (showing 2 image galleries using a Flickr plugin for WordPress – so that whenever images are added to Flickr, they show up here, too)

131. Creating an Integration Plan Want to create a plan that will streamline the following tasks: 1. Distributing our RSS feed 2. Updating our short status updates (including Twitter) 3. Distributing our images 4. Distributing our video clips The goal is to try and only enter content one time and in one place...so we create a map for each...

133. Facebook presence

134. LinkedIn profile

135. Twitter account

136. Flickr account

137. YouTube account

138. Integration Map Distributing Blog/RSS feed:

139. Integration Map Updating status updates and Twitter posts:

140. Integration Map Distributing Images:

141. Integration Map Distributing Video:

143. Integrate & optimize new tools carefully

144. Keep abreast of new features in existing tools

145. Only you know what is working best for your organization...

146. Base success on original goals

148. Nonprofit Technology Network ( http://www.nten.org/ )

149. We Are Media ( http://www.wearemedia.org/ )

150. Social Brite ( http://www.socialbrite.org )

151. Internet World Stats ( http://www.internet worldstats.com

152. Pew Internet ( http://www.pewinternet.org )

153. Mashable.com

155. PlumbSocial.com (to create and integrate your Social Web presence)

156. [email_address]

158. Fully indexed

159. Resource CD with fillable forms to help you organize

160. Five star reviews

161. Used in universities