IBPA Publishing University in Chicago, April 26 and 27, 2013. Christopher Robbins of Familius.com and Deltina Hay of DelitnaU.com discuss using search optimization techniques to help get your book discovered online. Google rich snippets, Google Authorship, Open Graph metadata, universal search databases, and Twitter cards are discussed. Handout can be found here: http://www.slideshare.net/deltina/ibpa-pubu-optimizing-your-content-for-seo-handout
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– Session 502: The Virtual Marketer –
Optimizing Your Content for SEO
Presented by:
Christopher Robbins
Deltina Hay
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SEO 101, 201 & 301
SEO 101: Preparation
1. Create media kit documents
2. Adword research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
6. Diversify your presence
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
9. Google Authorship & microdata
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
1. Create media kit documents
- Press release
- Author bio
- Testimonials
2. Adword research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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SEO 101, 201 & 301
SEO 101: Preparation
1. Create media kit documents
2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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SEO 101, 201 & 301
SEO 101: Preparation
1. Create media kit documents
2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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SEO 101: Preparation
1. Create media kit documents
2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizng web pages
SEO 201: Discoverability
SEO 301: Conversion
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2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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1. Create media kit documents
2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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SEO 101: Preparation
1. Create media kit documents
2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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SEO 101: Preparation
1. Create media kit documents
2. Adword research
- HTML Page, or
- Choose logical search phrase
- Research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
As the focus of static web pages
As blog post topics
As topics for guest posts and articles
As search terms for finding guest posting opportunities
Within social media profiles, descriptions, and “about”
areas
As social media tags and categories where applicable
(e.g. Scribd, Facebook, Goodreads, Author's Den, Google
Plus, etc.)
Within book descriptions you post online (Amazon, B&N,
etc.)
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3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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SEO 101, 201 & 301
SEO 101: Preparation
1. Create media kit documents
2. Adword research
3. Where to use keyword phrases
4. Creating content
- Keywords in title
- In first paragraph
- Keep the rest “organic”
5. Optimizing web pages
SEO 201: Discoverability
SEO 301: Conversion
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4. Creating content
5. Optimizing web pages
- Images
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SEO 201: Discoverability
SEO 301: Conversion
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2. Adword research
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4. Creating content
5. Optimizing web pages
- Images
- Outgoing inks
SEO 201: Discoverability
SEO 301: Conversion
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4. Creating content
5. Optimizing web pages
- Images
- Outgoing inks
SEO 201: Discoverability
SEO 301: Conversion
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2. Adword research
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4. Creating content
5. Optimizing web pages
- Images
- Outgoing inks
SEO 201: Discoverability
SEO 301: Conversion
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4. Creating content
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- Images
- Outgoing inks
SEO 201: Discoverability
SEO 301: Conversion
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4. Creating content
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- Images
- Outgoing inks
SEO 201: Discoverability
SEO 301: Conversion
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4. Creating content
5. Optimizing web pages
- Images
- Outgoing inks
SEO 201: Discoverability
SEO 301: Conversion
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2. Adword research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
- Images
- Outgoing inks
SEO 201: Discoverability
SEO 301: Conversion
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7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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SEO 201: Discoverability
6. Diversify your presence
- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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SEO 201: Discoverability
6. Diversify your presence
- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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SEO 101: Preparation
SEO 201: Discoverability
6. Diversify your presence
- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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SEO 201: Discoverability
6. Diversify your presence
- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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SEO 201: Discoverability
6. Diversify your presence
- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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SEO 201: Discoverability
6. Diversify your presence
- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
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- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
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SEO 201: Discoverability
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- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
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- Universal search/one boxes
- Image search
- Google books/shopping
- Google blog search
- Google video search
- Google news search
- Google discussions search
7. The importance of Google Plus
8. Create sharable content
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- Google Plus Pages
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- Google Plus Your World
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- Google Plus Pages
- Other social networking
8. Create sharable content
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8. Create sharable content
- Make it easy to share
- Track with Google Analytics
SEO 301: Conversion
Create content that:
- Brings value to your readers
- Prompts readers to share with others
- Is relevant to your book topics and keywords
Don't forget to share it yourself!
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SEO 101: Preparation
SEO 201: Discoverability
6. Diversify your presence
7. The importance of Google Plus
8. Create sharable content
- Make it easy to share
- Track with Google Analytics
SEO 301: Conversion
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
6. Diversify your presence
7. The importance of Google Plus
8. Create sharable content
- Make it easy to share
- Track with Google Analytics
SEO 301: Conversion
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
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- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
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- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
- Mobile-ready website/landing
- Methods already discussed
- Voice search and knowledge bases
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
- Mobile-ready website/landing
- Methods already discussed
- Voice search and knowledge bases
These tactics will help with discoverability and
conversion in mobile searches:
- Inclusion in Universal Search databases
- Establishing a Google Plus profile and page
- Keeping your content sharable and organic
- Contributing to knowledge bases...
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
- Mobile-ready website/landing
- Methods already discussed
- Voice search and knowledge bases
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SEO 101, 201 & 301
SEO 101: Preparation
SEO 201: Discoverability
SEO 301: Conversion
9. Google Authorship & microdata
- Google Authorship
- Microdata & Google Rich Snippets
10. Open Graph & Twitter Cards
- Open Graph metadata
- Twitter Cards
11. Optimize for mobile search
- Mobile-ready website/landing
- Methods already discussed
- Voice search and knowledge bases
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SEO 101, 201 & 301
SEO 101: Preparation
1. Create media kit documents
2. Adword research
3. Where to use keyword phrases
4. Creating content
5. Optimizing web pages
SEO 201: Discoverability
6. Diversify your presence
7. The importance of Google Plus
8. Create sharable content
SEO 301: Conversion
9. Google Authorship & microdata
10. Open Graph & Twitter Cards
11. Optimize for mobile search
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Christopher Robbins
Familius.com
christopher@familius.com
Deltina Hay
DeltinaU.com
deltina@deltina.com
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