Putting Your Local Business on the Map with SEO and Reviews

Putting Your Business on the Map Optimizing for Local Search Results ,[object Object],[object Object]

Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Local Search Looks Like ,[object Object],[object Object],[object Object]

What Local Search Looks Like ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Old Local Search ,[object Object],Paid Results Traditional Organic Results

The Big Game-Changer ,[object Object],[object Object],[object Object],[object Object]

The Big Game-Changer Paid Results Traditional Organic Results Local Results

What Local Search Looks Like ,[object Object],[object Object]

[object Object],Ch..Ch..Ch..Chaaanges Photo: Flickr/John Biehler

What Local Search Looks Like Comscore / 15miles October 2009 Google Maps (26%) + Yahoo Local (17%) + Bing Local (4%) = 47%

Local Search Ranking Factors ,[object Object],[object Object]

Local Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Places Claim Your Places Listing: google.com/places Google’s most trusted source of business data.

Yahoo + Bing Listings https:// ssl.bing.com/listings/ListingCenter.aspx http:// listings.local.yahoo.com/csubmit/index.php

Why Is Claiming Your Listing So Important? ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Source: Danny Sullivan / Mike Blumenthal Searchengineland.com Why Is Claiming Your Listing So Important?

[object Object],Why Is Claiming Your Listing So Important? Source: Cathy Rulloda, FlowerChat.com

[object Object],Why Is Claiming Your Listing So Important?

LBC Ranking Factors MAX THESE OUT! Don’t be afraid to use custom categories LINK w/YOUTUBE Describe Products or Services

LBC Ranking Factors Use (one or two) Keywords in Business Title Good: Janet Thompson, Dentist Bad: Janet Thompson, DDS Bad: Portland, OR Dentist – Cosmetic Dentistry Portland – Dental Surgery + Could create problems with data provider mis-matches Consider incorporating your business using keywords

The Factor You Can’t Really Optimize  ,[object Object],[object Object],[object Object],[object Object]

Beyond the Local Business Center ,[object Object],[object Object],[object Object],[object Object]

Data Providers + Citations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Find Citations ,[object Object],[object Object],[object Object],[object Object]

The Key to Citations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Citations: Data Provider Example ,[object Object]

Major Data Providers + Citation Sources infoUSA - http:// expressupdateusa.com / Localeze - http:// localeze.com /manage Acxiom – via UniversalBusinessListing.org “ The Big Three”

Secondary Data Providers + Citation Sources Superpages.com – http:// advertising.superpages.com/spportal/business -listing YellowPages.com – http:// listings.yellowpages.com/Services/ServiceClaimSearch.aspx BOTW Local - https:// local.botw.org/secure/signup.aspx CityVoter.com - http:// cityvoter.com /signup InsiderPages - http:// www.insiderpages.com/advertiser/find_business HotFrog - http:// www.hotfrog.com/AddYourBusiness.aspx

Web Crawl Citations ,[object Object],[object Object],[object Object],e.g., portland directory –maine http:// oregon.uscity.net / http:// www.oregondirectory.com / (Localeze) http:// www.eatinoregon.com / www. portland neighborhood.com www.jewish portland .com www.pdxcreativedirectory.com www.pdxyz.com

Traditional SEO Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional SEO Considerations ,[object Object],YES NO

Traditional SEO Considerations ,[object Object],YES NO ,[object Object],[object Object],[object Object]

Traditional SEO Considerations ,[object Object],[object Object],[object Object]

Traditional SEO Considerations ,[object Object]

[object Object],[object Object],Traditional SEO Considerations Link Out to Major Citations from Location Pages. Why?

[object Object],[object Object],[object Object],Traditional SEO Considerations Link Out to Major Citations from Location Pages. Why?

Model Contact Page City / St in H1 (and Title Tag) Links Out To Citations hCard microformat Not pictured: HTML directions

Model Contact Page Results “ New” Citations

The Social Side of Local: Reviews ,[object Object],[object Object]

The Social Side of Local: Reviews ,[object Object],[object Object],[object Object],[object Object]

The Social Side of Local: Incentivizing Reviews ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Social Side of Local: Incentivizing Reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Social Side of Local: Blogs + Twitter ,[object Object],[object Object],[object Object],Courtesy Matt McGee, HyperLocalBlogger.com

The Social Side of Local: Blogs + Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy Matt McGee, HyperLocalBlogger.com

The Social Side of Local: Blogs + Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy Matt McGee, HyperLocalBlogger.com

Paid Options in Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Briefly!)

Google Advertising Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Advertising Options Drilling down on Local targeting After you've created your campaign, return to the Settings tab to add location information to the campaign.

Google Advertising Options ,[object Object],[object Object]

Google Advertising Options “ Tags” $25/mo. Don’t affect placement

Yahoo Advertising Options ,[object Object]

Yahoo Advertising Options ,[object Object],Fed by DexKnows.com

Yelp Advertising Options ,[object Object],Not cheap -- $300 - $1,000/mo. In the right verticals, could be well worth it.

Developing Your Local Mindset ,[object Object],[object Object],[object Object]

Developing Your Local Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing Your Local Mindset ,[object Object],NO

Takeaways ,[object Object],[object Object],[object Object],[object Object]

Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object]

Learn More About Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GET IN TOUCH David Mihm (503) 560-2755 [email_address]

Putting Your Local Business on the Map with SEO and Reviews

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