Social Media - Deluxe Small Business Heroes Tour
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Why is social media so important to your small business? In this presentation, learn the importance of social media, how to manage your social media presence and time, design a strategy and how to measure your ROI and some places to get started.
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Social Media - Deluxe Small Business Heroes Tour
- 1. Social Media Marketing follow hashtag #deluxehero
- 4. 64% use social media
- 5. And it’s still growing
- 7. The concept has changed
- 10. Who has the time?
- 19. The cycle
- 20. Someone’s watching, for bad …
Notes de l'éditeur
- 80% of U.S. internet users are on Facebook 79.1% of users are between 18-54 Over 1.6 million business pages (estimated) In 2009, Facebook’s U.S. user base grew from 42 million to 103 million (144.9%) Hours spent on social networking sites doubled year-over-year in March Facebook up 69% Twitter up 45%
- Do people hire you or buy from you because of your expertise? Are you up on the latest trends in your industry?
- Identify Objectives Restate your objective so that it is “SMART” (specific, measurable, attainable, realistic, and time-based) Tie your objectives back to your overall company goals & objectives Identify Audience Who do you need to reach to meet your objective? Why this target group? Is this a target group identified in your company’s communications plan? What key points do you want to make with your audience? What social media tools are they currently using? Where do those people live online? Do you have a built-in community, or do you need to create one? Turning Strategies into Actions Find & Follow Listen & Learn Integrate across all marketing efforts/channels Where’s your home? Do you need a website? Getting the work done Who will implement? Can you allocate a minimum of five hours per week to your strategy once you've passed the learning curve? Do you have the most efficient work flow and tasks in place? Do you need any outside expertise? Will your work depend on any other resource or person?
- Be transparent and state where you work Never represent yourself or your organization in a false or misleading way When disagreeing, keep it appropriate and polite Behave diplomatically if writing about competition Never comment on anything related to legal matters Never participate in social media when the topic being discussed may be considered a crisis situation Be smart about protecting yourself, your privacy, and your company’s confidential information
- “ I try not to come across as advertising, but as word of mouth,” he says. To give students something to talk about, he started taking photos of every campus event where Domino’s was involved, including images of students holding coupon signs. He posted them, with a Domino’s logo on each bottom corner, on his www.nudominos.com website. Students would download the unprotected photos of themselves and then share them on Facebook. Today, students take their own shots and post them, and often tag the pizza box with DeLeon’s individual Facebook ID.